In the mid-1920s, to demonstrate the scope of their V-twin's all-round abilities, BSA's management came up with the notion of a ‘world tour’. This publicity stunt involved the Foreign Office, the British Trade Commission and a journey that eventually extended to 25,000 miles, visiting 25 countries over 19 months. Senior BSA salesman Bertram Cathrick. The idea was that they'd visit the colonies, giving lectures, meeting local bike clubs and generating export sales with the most convincing display of the BSA's characteristics.
