Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Unsold Mindset: Redefining What It Means to Sell
    The Unsold Mindset: Redefining What It Means to Sell
    The Unsold Mindset: Redefining What It Means to Sell
    Audiobook7 hours

    The Unsold Mindset: Redefining What It Means to Sell

    Written by Colin Coggins and Garrett Brown

    Narrated by Colin Coggins and Garrett Brown

    4.5/5

    ()

    Switch to ebook

    About this audiobook

    What if the greatest salespeople on the planet are the opposite of who you think they are?

    Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services.

    Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles.

    Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic—they were all unsold on what it meant to sell and unsold on who people expected them to be.

    The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

    Supplemental enhancement PDF accompanies the audiobook.

    LanguageEnglish
    PublisherHarperAudio
    Release dateFeb 21, 2023
    ISBN9780063204928
    Author

    Colin Coggins

    Colin Coggins and his business/teaching/writing partner, Garrett Brown, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. Colin has deep experience as a sales leader and theorist, known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations, not just within sales units. He has held senior leadership roles at several emerging technology companies, including Bitium, Mobile Roadie, and most recently as the Chief Commercial Officer at Fabric. Colin was the SVP of sales at Bitium, where he and Garrett met for the first time. They worked together until Bitium was acquired by Google, and haven't stopped working together since. After the Google acquisition Colin continued to serve as an executive sales leader, while also taking on a sales advisor and entrepreneur-in-residence role at Techstars. Colin remains an investor, advisor, and an executive commercial leader, in addition to the work he does with Garrett. He resides in Los Angeles, California with his family.

    Related to The Unsold Mindset

    Related audiobooks

    Sales & Selling For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      1 retail

      Oct 3, 2023

      1 retail
      7 min read

    • Article

      Think Like a Disruptor

      Apr 13, 2021

      Think Like a Disruptor
      4 min read

    • Article

      5 work Life

      May 2, 2023

      5 work Life
      2 min read

    • Article

      Do You Realise How Scary You Are?

      Dec 3, 2019

      Most managers know they need to create an environment where people can speak up in order to hear innovative ideas and avoid scandals. Research from a new book ‘Speak Up: Say what needs to be said and hear what needs to be heard’ (Financial Times Publ

      8 min read

    • Article

      Q&A

      May 1, 2023

      What does the history of the teddy bear teach us about change? Most people don’t know this, but the teddy bear was the subject of a national moral crisis in 1907. It had been created just a few years earlier in Germany, and originally when it was sol

      8 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      Treat Others The Way You Want To Be Treated

      Apr 22, 2020

      I learnt one of my biggest and most formative business lessons in the early 2000s, which was to “treat others how you want to be treated yourself.” Back then, I was working for a boutique, but highly profitable, commercial real estate company in Lond

      2 min read

    • Article

      Brain Trust

      Jul 11, 2019

      The best career advice I received was to overcommunicate, underpromise, and overdeliver. It’s easy to fall into the trap of assuming people have the same level of skill and knowledge as you on a subject, but often this is not true. If you’ve been wor

      4 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      Designing for Gender Equality

      May 1, 2018

      A couple of years ago, as an executive with one of the big banks, you were involved in the Rotman School’s study of Canadian women as a consumer group in financial services. What were the key findings? The first is that the financial industry — despi

      6 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      The Experts Speak

      May 10, 2022

      The Experts Speak
      3 min read

    • Article

      A CEO Takes A Stand

      Oct 23, 2019

      A CEO Takes A Stand
      7 min read

    • Article

      Magnus’ Marketing Minute

      Oct 1, 2021

      In August I had the opportunity to teach a class called “DIY Marketing: Sell More Stuff” at the Heart of Texas leather show hosted in Waco, Texas. It was refreshing to see folks in person again, and I really enjoyed getting to help attendees of the c

      4 min read

    Related categories

    Reviews for The Unsold Mindset

    4.5/5

    30 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      A really good listen. I highly recommend it. Don't just take my word for it, see for yourself!
    • 5/5
      I had a long drive from Las Vegas to Los Angeles, and was looking for something to listen to. Usually I listen to some short lectures, but this time I thought let me listen to some thing that I can just play that may last me the entire trip so I don’t have to be distracted by searching for new audio titles to listen to. I came across this, and the length seemed reasonable for my drive, I didn’t think that it would interest me as it was in sales in which I really have no interest, it’s not my field, but I thought let me give it a try the audiobook and the narration was simply superb!. The life‘s lessons talked about were very impactful to me. I took the entire book’s message in the larger mindset of improving what I had to offer in my profession to my “clients”. I just wish I could’ve listen to this 30 years ago when I began my profession, and I think not only would it have made me more successful in life, I think it would’ve made me a better person. I think there’s still hope for change, which this Book has catalyzed, and I would wholeheartedly recommend this to any young person who is finished college and stepping out into the real world !
      Kudos to both of you for putting this together and Godspeed on impacting more individuals in a way that improves their life and the life of people around them.