Scientific Advertising
Written by Claude C. Hopkins
Narrated by Paul Jones
4.5/5
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Reviews for Scientific Advertising
166 ratings10 reviews
What our readers think
Readers find this title to be a timeless classic with a wealth of practical knowledge on effective advertising. While some reviewers mention that the book is short and dated, they still appreciate the insights it provides. The book emphasizes the importance of tracking response rates in advertising and offers valuable ideas for effective advertising strategies. Overall, readers highly recommend this book as a game changer and a must-read for anyone in the field of advertising.
- Rating: 5 out of 5 stars5/5Great performance, great content. Will listen again later sometime! Yay!
1 person found this helpful
- Rating: 5 out of 5 stars5/5Timeless classic. I know many top marketers that reread this book multiple times a year.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Amazing book highly recommended, complete game changer for my team and I.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Although dated this book has a wealth of knowledge all practical useful ideas. The main theme of this book is if you're not tracking the response rate to your advertisements then you might as well not even advertise at all because you're just throwing money down the drain.
- Rating: 2 out of 5 stars2/5It didn’t give too much new information and it was very short.
- Rating: 5 out of 5 stars5/5Great book. I loved it.
Although it should be revised for the 21st century. - Rating: 4 out of 5 stars4/5Good insight to effective advertizing. Advertizing should not be trial and error.
- Rating: 3 out of 5 stars3/5Written in 1923. It is mostly talking about mail order advertising. I'm sure there are things you will learn from it but... advertising has evolved a lot in ONE HUNDRED YEARS.
- Rating: 5 out of 5 stars5/5Awesome read. Reconfirming my thesis . That copywriting is words that sell
- Rating: 5 out of 5 stars5/5Classic! Always worth it to reread over and over again.