SUMMARY - When Coffee And Kale Compete: Become Great At Making Products People Will Buy By Alan Klement
Written by Shortcut Edition
Narrated by Digital Voice Mike G
()
About this audiobook
This audiobook is narrated by a digital voice.
By reading this summary, you will learn how to create useful and innovative products by applying the Job-to-be-done theory.
You will also learn :
- that there are two conceptions of the Job-to-be-done theory;
- that it is essential to interview your target audience in order to update their needs;
- that the consumer is part, without knowing it, of a socio-economic system that influences his desires;
- that a product truly meets a demand when it solves a problem felt by consumers;
- that innovation occurs only when you allow consumers to improve their situation.
All entrepreneurs run after innovation. However, it is not enough to simply innovate to win over consumers. Indeed, the best way to fully satisfy them is to listen to their needs and uses in order to bring them real progress and even anticipate their future situation. The Job-to-be-done theory, which appeared in the 1980s, is a concrete method for analyzing demand and the market. It allows you to adapt your product to the needs of your target audience. Are you ready to forget the precepts of business gurus and take an interest in your consumers?
More audiobooks from Shortcut Edition
SUMMARY - The Charisma Myth: How Anyone Can Master The Art And Science Of Personal Magnetism By Olivia Fox Cabane Rating: 5 out of 5 stars5/5SUMMARY - Thinking In Bets: Making Smarter Decisions When You Don’t Have All The Facts By Annie Duke Rating: 0 out of 5 stars0 ratingsSUMMARY - The Black Swan: The Impact Of The Highly Improbable By Nassim Nicholas Taleb Rating: 0 out of 5 stars0 ratingsSUMMARY - The 80 20 Principle: The Secret To Achieving More With Less By Richard Koch Rating: 0 out of 5 stars0 ratingsSUMMARY - The Six Pillars Of Self-Esteem By Nathaniel Branden Rating: 3 out of 5 stars3/5SUMMARY - The Biology Of Belief: Unleashing The Power Of Consciousness, Matter Miracles By Bruce H. Lipton Rating: 5 out of 5 stars5/5SUMMARY - The Culture Map: Breaking Through The Invisible Boundaries Of Global Business By Erin Meyer Rating: 5 out of 5 stars5/5SUMMARY - The Tragedy Of Great Power Politics By John J. Mearsheimer Rating: 3 out of 5 stars3/5SUMMARY - The Challenger Sale: How To Take Control Of The Customer Conversation By Matthew Dixon And Brent Adamson Rating: 0 out of 5 stars0 ratingsSUMMARY - Rework By Jason Fried And David Heinemeier Hansson Rating: 5 out of 5 stars5/5SUMMARY - Loving What Is: Four Questions That Can Change Your Life By Byron Katie And Stephen Mitchell Rating: 0 out of 5 stars0 ratingsSUMMARY - You Are The Placebo: Making Your Mind Matter By Dr. Joe Dispenza Rating: 0 out of 5 stars0 ratingsSUMMARY - The Soul Of Money: Transforming Your Relationship With Money And Life By Lynne Twist Rating: 5 out of 5 stars5/5SUMMARY - The Road To Character By David Brooks Rating: 5 out of 5 stars5/5SUMMARY - Antifragile: Things That Gain From Disorder By Nassim Nicholas Taleb Rating: 5 out of 5 stars5/5SUMMARY - Drive: The Surprising Truth About What Motivates Us By Daniel H. Pink Rating: 5 out of 5 stars5/5SUMMARY - Go Pro: 7 Steps To Becoming A Network Marketing Professional By Eric Worre Rating: 5 out of 5 stars5/5SUMMARY - A Short History Of Nearly Everything By Bill Bryson Rating: 0 out of 5 stars0 ratingsSUMMARY - The Paradox Of Choice: Why More Is Less By Barry Schwartz Rating: 5 out of 5 stars5/5SUMMARY - The Four Agreements: A Practical Guide To Personal Freedom By Don Miguel Ruiz Rating: 5 out of 5 stars5/5SUMMARY - Fooled By Randomness: The Hidden Role Of Chance In Life And In The Markets By Nassim Nicholas Taleb Rating: 0 out of 5 stars0 ratingsSUMMARY - A New Earth: Awakening To Your Life’s Purpose By Eckhart Tolle Rating: 5 out of 5 stars5/5SUMMARY - The Snowball: Warren Buffett And The Business Of Life By Alice Schroeder Rating: 0 out of 5 stars0 ratingsSUMMARY - Superforecasting: The Art And Science Of Prediction By Philip E. Tetlock And Dan Gardner Rating: 0 out of 5 stars0 ratings
Related to SUMMARY - When Coffee And Kale Compete
Related audiobooks
Summary of John P. Kotter & Holger Rathgeber's That's Not How We Do it Here! Rating: 0 out of 5 stars0 ratingsMore Than Just Work: Innovations in Productivity to Inspire your People and Uplift Performance Rating: 0 out of 5 stars0 ratingsSUMMARY - The Toyota Way: 14 Management Principles From The World’s Greatest Manufacturer By Jeffrey Liker Rating: 5 out of 5 stars5/5Summary of Lee Ross & Richard E. Nisbett's The Person and the Situation Rating: 0 out of 5 stars0 ratingsSun Tzu and Machiavelli Leadership Lessons: Become a Better Leader Using the Timeless Principles From the Art of War and the Prince Rating: 0 out of 5 stars0 ratingsThe Anatomy of a Turnaround: Transforming an Organization by Prioritizing People, Performance, and Purpose Rating: 0 out of 5 stars0 ratingsReimagining Capitalism in a World on Fire by Rebecca Henderson: key Takeaways, Summary & Analysis Rating: 0 out of 5 stars0 ratingsSteer Through the Storm: How to Communicate and Lead Courageously Through Change Rating: 0 out of 5 stars0 ratingsThe XYZ Factor: The DoSomething.org Guide to Creating a Culture of Impact Rating: 0 out of 5 stars0 ratingsDeviate by Beau Lotto: key Takeaways, Summary & Analysis Rating: 0 out of 5 stars0 ratingsSummary of Claire Hughes Johnson's Scaling People Rating: 0 out of 5 stars0 ratingsSummary of Gabriel Weinberg & Justin Mares's Traction Rating: 0 out of 5 stars0 ratingsSummary of Bent Flyvbjerg and Dan Gardner's How Big Things Get Done Rating: 4 out of 5 stars4/5Mark Zuckerberg's Meta Rating: 0 out of 5 stars0 ratingsThe Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health Rating: 0 out of 5 stars0 ratingsSummary of Jenny Blake's Pivot Rating: 0 out of 5 stars0 ratingsSummary of Rich Roll's Finding Ultra Rating: 0 out of 5 stars0 ratingsSMART Objective Setting for Managers: A Roadmap Rating: 0 out of 5 stars0 ratingsHappen to Your Career: An Unconventional Approach to Career Change and Meaningful Work Rating: 0 out of 5 stars0 ratingsFrom Generosity to Justice: A New Gospel of Wealth Rating: 5 out of 5 stars5/5Summary of Cade Metz’s Genius Makers Rating: 0 out of 5 stars0 ratingsTransform: How Leading Companies are Winning with Disruptive Social Technology Rating: 0 out of 5 stars0 ratingsGrowth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition Rating: 0 out of 5 stars0 ratingsThe Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Rating: 0 out of 5 stars0 ratingsSummary of Nicole Forsgren, Jex Humble and Gene Kim's Accelerate Rating: 0 out of 5 stars0 ratingsThe Communication Code: Unlock Every Relationship, One Conversation At A Time Rating: 0 out of 5 stars0 ratingsWise Decisions: A Science-Based Approach to Making Better Choices Rating: 0 out of 5 stars0 ratingsSummary of Rita Gunther McGrath's Seeing Around Corners Rating: 0 out of 5 stars0 ratingsReputation Rules: Strategies for Building Your Company's Most valuable Asset Rating: 2 out of 5 stars2/5
Business For You
Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5Entreleadership: 20 Years of Practical Business Wisdom from the Trenches Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind Rating: 4 out of 5 stars4/5The Undoing Project: A Friendship that Changed Our Minds Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5The New One Minute Manager Rating: 5 out of 5 stars5/5The Critical Moments: Navigating Power Plays, Outbursts, Ultimatums, and More Rating: 4 out of 5 stars4/5Habit 1 Be Proactive: The Habit of Choice Rating: 4 out of 5 stars4/5Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Secret to Money Masterclass Rating: 5 out of 5 stars5/5
Reviews for SUMMARY - When Coffee And Kale Compete
0 ratings0 reviews