E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know.
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About this ebook
This book is essential reading for all small business owners. In it, author and serial entrepreneur Anthony Morgan-Clark discloses the 27 most important tips you need to successfully market your business online.
'27 essential tips...' helps you become e-marketing savvy in a month. Each chapter deals with one aspect of e-marketing, and covers such topics as Facebook, Twitter, understanding your market, converting leads, segmenting your email subscription list and also a range of copywriting principles you can apply to your website and your emails. Each chapter is designed as a lesson; the learning from which you can implement right now in order to improve your ROI from your marketing efforts.
Whether you are a sole trader yet to publish a website; a small business owner looking to increase trade through better social media engagement, or a website owner looking to convert more leads, this boot-camp will give you all the basics you need to know in order to meet your marketing goals.
’27 essential tips...’ is the perfect place to start you e-marketing journey. Each chapter is short, clear and concise, and focuses on action rather than theory. It will help you develop your emarketing skills; provide you with much food for thought with regard to what you can do next; and even serves as a handy refresher for those of you who’ve been at it for a while!
Give your emarketing the boost it needs!
Anthony Morgan-Clark
Anthony is an independent author of novels, novellas and short stories. He writes across all styles of horror, as well as sci-fi, thrillers and non-genre fiction. His horror has been compared to that of early James Herbert, and to Graham Masterton. Anthony currently lives in the Forest of Dean, in the UK.
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E-marketing Boot-Camp! 27 Essential Tips Every Small Business Owner Should Know. - Anthony Morgan-Clark
As always, for my wife, Ali, and for Jack and Rhian.
Copyright information
This work is copyright 2014 Anthony Morgan-Clark.
All rights reserved
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favourite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.
About the author
The owner and founder of AnthonyMorganClark.com, I am an independent author and freelance copywriter based in the Forest of Dean. I also offer CV writing and editing services to individuals. I have written countless CV’s for people at all stages of their career, from those of few qualifications looking to take their first steps into the employment market, to graduates, to career-changers, to those seeking promotion from the delivery of services to management positions.
Prior to moving to full-time freelance work I spent twelve years working in the residential childcare and alternative education industries, establishing and managing projects and teams. My responsibilities included managing the whole recruitment process, from writing job advertisements and job descriptions, to interviewing candidates and writing the induction and appraisal processes. I have provided recruitment consultancy services to small businesses looking to recruit the right candidates, from designing job descriptions to writing interview questions to sitting in on interviews to give a second opinion on candidates. I have written and presented CV workshops for jobseekers and taught sessions on writing CV’s for youth work charities. I have drawn upon all my experiences in order to produce this ebook for Kindle.
I have ghost-written blogs for American websites, and provided copywriting and editing services to many others.
My first foray into emarketing came about when I was asked to rewrite the website copy for my first employers in the care industry; as a qualified English teacher they assumed that I’d be good at it – it turns out they were right, and the website resulted in referrals from across the UK .Since then I have never looked back.
I hold an honours degree in education (specialising in English and SEN), the Diploma in Health and Social Care, a Diploma in Management, and a Level Six Certificate in Leadership and Management accredited by the Chartered Management Institute.
My online CV can be found at .AnthonyMorganClark.Wordpress.com.
Table of contents
Dedication
Copyright information
About the author
Introduction
Chapter one: congratulations
Chapter two: it’s just writing, isn’t it?
Chapter three: copy vs. web copy
Chapter four: funnelling and calls to action
Chapter five: answering the puzzle
Chapter six: plan, draft, proof
Chapter seven: what’s your style? pt1
Chapter eight: what’s your style? pt2
Chapter nine: thank you
Chapter ten: chasing your tail
Chapter eleven: Facebook tips
Chapter twelve: more Facebook tips
Chapter thirteen: tips for Twitter
Chapter fourteen: more tips for Twitter
Chapter fifteen: final Twitter tips
Chapter sixteen: back to copy, part one
Chapter seventeen: back to copy, part two
Chapter eighteen: back to copy, part three
Chapter nineteen: back to copy, part four
Chapter twenty: call to action, part one
Chapter twenty-one: call to action, part two
Chapter twenty-two: who are your customers?
Chapter twenty-three: a demonstration
Chapter twenty-four: email marketing with permission
Chapter twenty-five: email marketing with AIDA
Chapter twenty-six: six final email tips.
Chapter twenty-seven: take action!
Connect with me
Also by Anthony Morgan-Clark
Introduction
As a serial startup entrepreneur I know how daunting and difficult e-marketing can be. Not everyone likes or has a natural talent for writing; in fact for many people that is their excuse not to engage in it. But let me tell you this: I don’t like and have no natural ability for mechanics. But when I found out how much money I could save by completing a basic service on my motorbike, I damn well made the effort to learn.
This book won’t save you money.
This book will make you money – but only if you take the time to learn what I have to offer and if you put it into action.
It’s a fact that common copy mistakes will drive away customers. It’s a fact that you probably aren’t making the most of your social media accounts. It’s a fact that improving both of those things, alongside producing decent written content for your blog and all the other things we’ll deal with over the course of the book, will improve your sales potential.
Think of it like this: if it was easy everybody’d be doing it.
Let me tell you something else: it may not be easy, but it’s also nowhere near as hard as some people (people who make fantastic profits with crap like advanced Twitter workshops
and hidden Facebook profits
seminars) would like you to think. The solutions to people’s fears always sell well – even if the person selling you the solution is also selling you those fears.
This book is packed with tips. I am not positioning myself as an ‘expert’. Why? Because ‘experts’ generally know bugger-all. Most of them are charlatans. They charge ridiculous fees to tell you how they became successful, and to tell you how you could be so much more successful if only you were more like them. Then when it doesn’t work it’s because you did something wrong, or because you didn’t do enough... never because you are in a different situation than they were; and whilst they know their situation inside out they know nothing about yours. It’s never their fault.
I don’t claim