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    A Joosr Guide to... 80/20 Sales and Marketing by Perry Marshall: The Definitive Guide to Working Less and Making More
    A Joosr Guide to... 80/20 Sales and Marketing by Perry Marshall: The Definitive Guide to Working Less and Making More
    A Joosr Guide to... 80/20 Sales and Marketing by Perry Marshall: The Definitive Guide to Working Less and Making More
    Ebook26 pages30 minutes

    A Joosr Guide to... 80/20 Sales and Marketing by Perry Marshall: The Definitive Guide to Working Less and Making More

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    About this ebook

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

    One of the biggest problems any business faces is ineffective and inefficient working methods: too much time wasted getting the wrong people to do the wrong tasks, with poor return on investment. But this can be easily changed by following the 80/20 rule.

    The 80/20 rule states that around 80 percent of results come from only 20 percent of causes. This rule can revolutionize every aspect of your working life by getting you to focus on the minority that causes the majority of results. Covering everything from generating leads to marketing products, 80/20 Sales and Marketing provides clear, easily-implemented advice that will make your business more efficient, so that you can earn more money while doing less work.

    You will learn:

    · How to locate the customers who are most likely to buy your products

    · To build a diverse team that allows you to concentrate on your most productive activities

    · How advertising a problem can help advertise your products.

    LanguageEnglish
    PublisherJoosr
    Release dateJun 20, 2016
    ISBN9781785673382
    A Joosr Guide to... 80/20 Sales and Marketing by Perry Marshall: The Definitive Guide to Working Less and Making More

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      Book preview

      A Joosr Guide to... 80/20 Sales and Marketing by Perry Marshall - Joosr

      takeaways

      What’s it about?

      Conventional wisdom suggests that absolutely anyone has the potential to be your next customer—all you have to do to succeed is get out there ringing door bells, dialing phone numbers, and drumming up sales. Unfortunately, this belief is extremely idealistic, and becomes flawed when put into practice. Every day, people struggle through these tasks with little success and limited returns on their efforts.

      Why is this? These people aren’t unskilled or even unlucky; they certainly aren’t lazy using such labor-intensive methods day after day. The problem is that these methods are ineffective and inefficient. When you approach business in this way, you waste too much time and effort chasing reluctant customers, completing menial tasks, or simply not selling yourself or your products as well as you could be. But this is easily solved by changing how you look at your business, your customer base, and your working habits.

      The 80/20 rule asserts that approximately 80 percent of results are produced by only the top 20 percent of causes. In 80/20 Sales and Marketing, Perry Marshall shows how this shapes all aspects of a business, whether we realize it or not. But more importantly, he shows how this can be harnessed

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