The Insanity of Advertising: A Taste of the Insanity
()
About this ebook
This book is just a sample of the insanity.
If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.
Related to The Insanity of Advertising
Related ebooks
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell Rating: 4 out of 5 stars4/5The Ultimate Guide to Increasing Your Twitter Followers: Strategies for Building Your Brand and Engaging Your Audience Rating: 0 out of 5 stars0 ratingsHow to use Twitter for Marketing Rating: 0 out of 5 stars0 ratingsPodcast Marketing: Learn how you can launch your podcast quickly, easily and affordably! Rating: 0 out of 5 stars0 ratings10 Secrets to Networking Success: How to Build a Network of Super Affiliates That Endorse and Refer Your Brand In Only 90 Days Rating: 0 out of 5 stars0 ratingsJohn's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money Rating: 0 out of 5 stars0 ratingsWrite, Publish and Market E-Books Rating: 0 out of 5 stars0 ratingsBreezy Rating: 0 out of 5 stars0 ratingsGetting Started in: Amazon Affiliate Rating: 0 out of 5 stars0 ratingsEBook Publishing and Marketing Guide Rating: 0 out of 5 stars0 ratingsDIY Publishing Rating: 0 out of 5 stars0 ratingsHow to Use the Internet to Advertise, Promote, and Market Your Business or Website: With Little Or No Money REVISED 2ND EDITION Rating: 0 out of 5 stars0 ratingsFacebook Marketing Rating: 0 out of 5 stars0 ratingsSign Me Up!: A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales Rating: 0 out of 5 stars0 ratingsHow To Sell Like Crazy On Ebay Rating: 0 out of 5 stars0 ratingsAmazon Affiliate Profits Rating: 0 out of 5 stars0 ratingsMonetizing Your Book: Part II: Conducting an Online Sales Campaign, #2 Rating: 0 out of 5 stars0 ratingsKaChing: How to Run an Online Business that Pays and Pays Rating: 3 out of 5 stars3/5Starting a Business The Ultimate Guide to Starting A Successful Business Rating: 5 out of 5 stars5/5The Broke Entrepreneur: How 20 People Started Successful Businesses For $500 or Less Rating: 0 out of 5 stars0 ratingsHow to Self-Publish for Under $100: The Step-by-Step Handbook to Publishing Your Book Without Breaking the Bank Rating: 0 out of 5 stars0 ratingsMarketing 101 How to Generate Big Revenue Without a Big Budget Rating: 0 out of 5 stars0 ratingsThe Writer's Script Rating: 0 out of 5 stars0 ratingsDirect To Consumer Advertising A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsThe eye of the tiger strategy: A winning approach to business success and professional development Rating: 0 out of 5 stars0 ratingsContent Marketing: Tips + Tricks to Increase Credibility Rating: 0 out of 5 stars0 ratingsHow to Get your Business Noticed on Social Media And Write Persuasive Copy That Sells. Rating: 0 out of 5 stars0 ratingsIntro to Www Marketing Rating: 0 out of 5 stars0 ratings
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5
Reviews for The Insanity of Advertising
0 ratings0 reviews
Book preview
The Insanity of Advertising - Fred S. Goldberg
THE INSANITY OF ADVERTISING
A TASTE OF THE INSANITY
FRED S. GOLDBERG
If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple 1984
Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.
You can buy the full version of this book right now by clicking here.
APPLE 1984
TV SPOT
(THE GREATEST COMMERCIAL THAT ALMOST WASN’T)
In the third quarter of the National Football League’s Super Bowl game on January 22, 1984, Apple Computer introduced the Mac with a :60 commercial.
This is one of the few accurate statements reported by Advertising