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    The CEO Manual: How to Start Your Own Business When You Get Out of Prison
    The CEO Manual: How to Start Your Own Business When You Get Out of Prison
    The CEO Manual: How to Start Your Own Business When You Get Out of Prison
    Ebook211 pages2 hours

    The CEO Manual: How to Start Your Own Business When You Get Out of Prison

    By Mike Enemigo and Sav Hustle

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    About this ebook

    THE CEO MANUAL: How to start your own business when you get out of prison! This new book will teach you the simplest way to start your own business when you get out of prison. Includes: Start-up Steps! The Secrets to Pulling Money from Investors! How to Manage People Effectively! How To Legally Protect Your Assets from "Them"! Hundreds of resources to get you started, including a list of  "loan friendly" banks!

    LanguageEnglish
    PublisherThe Cell Block
    Release dateNov 17, 2018
    ISBN9781540187413
    The CEO Manual: How to Start Your Own Business When You Get Out of Prison
    Author

    Mike Enemigo

    Mike Enemigo is America's #1 incarcerated author. He is the founder of The Cell Block, an independent media and publishing company with over 25 books published and many more on the way. Among others, Mike and/or his books have been featured on websites like HuffPo.com, Thizzler.com, Hoodillustrated.com, RapBay.com and SacramentoRap.com, and magazines like Straight Stuntin, State V. Us, Kite, and Prison Legal News.

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      Book preview

      The CEO Manual - Mike Enemigo

      image-placeholder

      Published by: THE CELL BLOCK™ 

      THE CELL BLOCK

      P.O. Box 1025

      Rancho Cordova, CA 95741

      Website: thecellblock.net

      Facebook/thecellblockofficial

      Instagram: @mikeenemigo

      Corrlinks: [email protected]

       Copyright© 2023 MIKE ENEMIGO

      Cover design by Mike Enemigo

      Send comments, reviews, or other business inquiries:

      Visit our website: [email protected]

      Allrights reserved. No part of this publication may be reproduced, stored inretrieval system, or transmitted, in any form or by any means, electronic,mechanical, photocopying, recording or otherwise, without the prior permissionof the publisher; exceptions are made for brief excerpts used in publishedreviews.

      Note: This book is also published as CEO MANUAL: START A BUSINESS BE A BOSS!

      ATTENTION READER!

      For sneak peeks, exclusive interviews, exciting news, giveaways and more, be sure to signup for our official newsletter today!

      TheOfficial Newsletter of Mike Enemigo & The Cell Block

      Table of Contents

      1.YOU MUST READ THIS TO IMPROVE YOUR CHANCES AT BUSINESS SUCCESS!

      2.5 CORE STEPS TO STARTING YOUR OWN BUSINESS

      3.5 COMMON LAUNCH ERRORS YOU MUST AVOID!

      4.NAMING YOUR BUSINESS

      5.THE MISSION STATEMENT

      6.TRADEMARK, COPYRIGHT, OR PATENT?

      7.WRITING A BUSINESS PLAN

      8.BUSINESS ORGANIZATION: CHOOSING YOUR BUSINESS STRUCTURE

      9.WHY YOU SHOULD CONSIDER NEVADA AS YOUR CORPORATE HOME

      10.HOW TO LEGALLY PROTECT YOUR ASSETS ONCE AND FOR ALL!

      11.TAX TIPS FOR CEOS

      12.HOW TO START A BUSINESS WITH NO MONEY!

      13.WHERE TO GET MONEY FOR YOUR START-UP BUSINESS!

      14.5 TIPS TO MAKE YOUR BUSINESS FUNDABLE!

      15.TOP 10 REASONS START-UPS FAIL TO GET FINANCED, PLUS SOLUTIONS

      16.UNDERSTANDING THE PSYCHOLOGY OF INVESTORS!

      17.CONTRACT SECRETS!

      18.THE TAKEOVER: HOW TO TAKE OVER A GOING BUSINESS WITH ZERO CASH!

      19.BO$$ STATUS: A GUIDE TO ENTREPRENEUIRAL LEADERSHIP!

      20.BO$$ STATUS: HOW TO BUILD YOUR TEAM

      21.BO$$ STATUS: HOW TO ENCOURAGE YOUR TEAM!

      22.BO$$ STATUS: HOW TO BE A BETTER BOSS

      23.SCARED MONEY DON’T MAKE MONEY!

      24.CEO BANKRUPTCY SECRETS!

      25.HOW TO MAXIMIZE MARKETING DOLLARS!

      26.HOW TO BUILD A FACEBOOK PAGE FOR YOUE SMALL BUSINESS

      27.HOW TO DRIVE CUSTOMERS TO YOUR WEBSITE!

      28.BEST ADVICE FROM 15 SELF-MADE MILLIONAIRES!

      29.BUSINESS RESOURCES

      YOU MUST READ THIS TO IMPROVE YOUR CHANCES AT BUSINESS SUCCESS!

      The number of new business failures continues unabated. Here are the most common causes of failure you must avoid in order to improve your chances of success...

      Lack of a Business Plan

      You would think that anyone contemplating starting a business, considering the amount of time, effort and money involved, would develop a business plan, right? WRONG! The majority of new businesses are launched by entrepreneurs without a plan! Consequently, entrepreneurs get into trouble because they haven’t considered all of the aspects associated with starting and managing a successful business.

      Why is that? The typical entrepreneur (and his collegues with whom he starts) is a techie of one type of another. I affectionately call them business innocents ‒ the founder and his soul brothers.

      Many times techies have never taken any courses on business (e.g. management, accounting, marketing, or planning). They are unaware of the fundamentals of what is required to run a business. And as a result, they experience a predictable series of natural pitfalls.

      Insufficient Cash

      Without a budget or even a break-even analysis, entrepreneurs rapidly squander their precious cash and waste valuable time. Entrepreneurs are long on ideas, but notoriously short on cash.

      Entrepreneurs are very optimistic and perceive that everything will happen faster than is possible. In life ‒ as in business ‒ results usually take longer and costs more than expected.

      Looking at their business with short-sighted time horizons, entrepreneurs expect to open their doors and become swamped with paying customers that will generate short-term cash and sustain the early stages of the business.

      Unfortunately, even under the best circumstances, the typical start-up requires 18 to 24 months to generate positive cash flow. The statistics are well-known, and on average, 95% of all new businesses fail in the initial years of their existence.

      You would also think that these well-published statistics would prompt entrepreneurs to plan better and have sufficient cash to fund their start-ups for at least the first year or more, right?

      No Accounting Skills

      Business is about numbers ‒ sales, costs, expenses, profits ‒ quantifiable transactions. If Wal-Mart knows what they sell in every store around the world, isn’t that a strong indication of how critical it is to account for every aspect of your new business?

      You can’t manage what you don’t know. Since entrepreneur’s dislike controls, have no budgets, and typically haven’t done a break-even analysis, is it any surprise that so many new businesses fail? The simple fact is that it costs a certain amount of money to start almost any kind of business. So the new business owner must calculate how much they must sell just to cover all costs and expenses they will inevitably incur, and by what date they must have them covered.

      How many meals in the restaurant? How many bagels in the bagel shop? How many cupcakes in a Mr. Cupcakes? How many pizzas in a pizza parlor?

      Everything about running a business is about numbers ‒ cash flow. If you don’t keep track of every dollar spent and every dollar made in a timely fashion, then there can only be one result. Trouble!

      Since CASH is KING, every penny needs to be accounted for in a proper fashion. Once you start your business, the money clocks start ticking. If you spend more than you generate, there can only be one outcome ‒ failure!

      Lack of accounting controls, budgets and timely reporting of results is one of the major problems start-up businesses experiences. Surprises can be deadly!

      Selling vs. Marketing

      Entrepreneurs are great salesmen. They are selling their idea for a better world. Unfortunately, they overestimate the number of customers that will find their solution applicable to them. Or they misinterpret the perceived worth of their value proposition. They also frequently misjudge how fast customers will adopt their solution. In addition, there are only so many hours to make sales in every day. Eventually, the typical entrepreneur runs out of time, energy, and resources.

      Somewhere along the way, the typical entrepreneur has to realize that there are just not enough hours to sell, and they must transition their efforts from selling to marketing. Selling is asking for the order. Marketing is creating a demand in the mind of the customer so that they seek you out.

      Poor People Skills

      Management is simply getting things done through people. Entrepreneurs tend to be one man/woman shows. Running a successful business is a team effort.

      The most successful firms constantly tout their people. They believe in every member of the team working together to deliver great products with excellent customer service.

      The inability of the owner/founder to delegate authority and responsibility is another contributing factor to early demise of their business. Typical start-ups are helter skelter operations with everybody doing everything ‒ including the founder. If allowed to continue, the only result can be chaos, confusion and the waste of precious resources.

      When crisis management is the order of the day, failure isn’t too far away. So with no plan, insufficient cash, poor accounting controls, no organizational structure and a sell everything-to-everybody modus of operandi, what can the result be?

      Remember: Nobody plans to fail...they just fail to plan.

      A business plan is a relatively inexpensive exercise done on paper before you can start your business. It can save you from yourself!

      5 CORE STEPS TO STARTING YOUR OWN BUSINESS

      1. START IT

      Business startup isn’t rocket science; it’s not as complicated or scary as people think. Once you have a great idea, product or service in mind, it’s a step-by-step common-sense process. Here’s step one: Figure out what you want to do and do it.

      2. PLAN IT

      If you build it, will they buy it? Determining whether there really is a market for your product or service is fundamental. Consider market research an investment in your future product or service. Make the necessary adjustments now that will save you money in the long run.

      3. FUND IT!

      Figure out where the money will come from. The best place to begin is by looking in the mirror. Self-financing is the number-one source of income for startup ‒ and it creates faith in your company when you need more cash. Get the expert advice on how to approach bankers, investors, or crowdfund.

      4. MARKET IT!

      It’s essential that you spread the word about your company/product/service. You can create a brand identity and develop a marketing campaign that works without spending a fortune. However, an investment of your time is required.

      5. PROFIT FROM IT!

      Make sure you’re in love with the profit, not the product. Many people get emotional about their business, which clouds their judgment. Keeping score with basic bookkeeping and financial statements will help you effectively manage your finances and keep the profits coming.

      5 COMMON LAUNCH ERRORS YOU MUST AVOID!

      1. Insistence on autonomy

      In the startup phase, the company is all about you. Your fingerprints are on everything, and there is very little you don’t know and aren’t directing. But after the startup phase, the company streams into the growth phase, becoming more complex and more vulnerable to industry and economic trends. At that point, an entrepreneur’s insistence on autonomy can hinder the company’s ability to respond quickly and intelligently to challenges it faces.

      2. Unwillingness to build structure

      Many entrepreneurs will need to surround themselves with a strong executive team ‒ or at least a steady right-hand individual ‒ to ensure the company’s success. But too many

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