Persuasive Communication: A Quick Guide to Effective, Ethical Influence
By Paul Mischel
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About this ebook
Persuasive communication is a popular topic these days, but for many readers, “persuasion” carries connotations of manipulation. In Persuasive Communication, an audio course from Scribd Coach, persuasive communication professional and coach Paul Mischel offers a different understanding: Manipulation, the act of “making” someone do something, is unethical and ineffective. Instead, Mischel argues, collaboration, trust, and empathy are the underpinnings of persuasive communication.
In the course, Mischel explores the core concepts of trust and empathy, explains how to create a climate of agreement, and how to navigate differences of opinion elegantly. He teaches listeners how to use their voice intentionally, how communicators use “frame control” to set context and manage their interactions, and how you can use different frames to improve your persuasive communication. He also shares exercises along the way to help you apply what you’ve learned immediately.
Ethical persuasiveness is more plausible than you may have been led to believe. Persuasive Communication can show you the way.
Paul Mischel
Paul Michelle is a coach, hypnotherapist, and NLP trainer and facilitator passionate about helping individuals and teams tap into their potential. He has trained hundreds of health practitioners and thousands of people from all over the globe. His approach is solution-oriented, customised, pragmatic and future-focused. To learn more about Paul’s work, visit his website, paulmischel.com.
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Book preview
Persuasive Communication - Paul Mischel
PERSUASIVE COMMUNICATION
A Quick Guide to Effective, Ethical Influence
PAUL MISCHEL
SCRIBD COACH
Copyright © 2022 by Paul Mischel
All rights reserved
ISBN: 9781094436302
First e-book edition: January 2022
Scribd, Inc.
San Francisco, California
Scribd.com
For more, visit www.scribd.com and follow @Scribd on Twitter and Facebook.
About Scribd Coach
This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.
Each Scribd Coach course is available in audiobook format or as an ebook transcribed from the audio course — like the book you’re about to read. If you’re interested in the audio edition of this course, or if you’d like to read more personal growth content from Scribd Coach, check out the Scribd Coach imprint page.
You can share your thoughts on this title by rating and leaving a review on the book page. Thanks for reading — enjoy!
Introduction
Welcome to Persuasive Communication
a course from Scribd Coach. I’m Paul Mischel.
In over 23 years working in private practice as a clinical hypnotherapist, I get one question that comes up more than any other. It’s usually framed something like this: How do I make my peer, boss, customer, partner or child do what I want them to do?
Of course, it’s a tempting idea that we can snap our fingers and get people on our side. We see it in movies and TV shows, and it seems like it could solve a lot of problems (or at least save time!). But the truth is, despite my extensive background and training in Hypnosis and Neuro Linguistic Programming (or NLP), the fact is, I can’t make people think or do anything against their will. And even if I were morally aligned with coercing people, and could use very cleverly crafted hypnotic language to manipulate them, the question remains: Would engaging with people in that way lead to healthy, long term and mutually beneficial and respectful relationships? I highly doubt it.
Take a moment to ask yourself, Would I want someone manipulating me to do something I didn’t want to do? Would I trust that person to have my best interests at heart?
I’m going to assume you had an instinctive gut reaction that went something like: Absolutely not!
So what is persuasive communication if it’s not about making
someone do something? In this course, you’ll learn how persuasive communication is about managing the