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    Summary of Marty Cagan’s Inspired
    Summary of Marty Cagan’s Inspired
    Summary of Marty Cagan’s Inspired
    Ebook30 pages36 minutes

    Summary of Marty Cagan’s Inspired

    By IRB Media

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    About this ebook

    Please note: This is a companion version & not the original book.

    Book Preview:Inspired: How to Create Tech Products Customers Love (2008)  is a business self-help book that tackles the main challenges in discovering and developing viable technology-powered products. Silicon Valley-based product executive Marty Cagan mainly addresses product managers, emphasizing the differences between successful and unsuccessful tech-product companies. After all, at the heart of every successful product is a skilled product manager guiding the product team. Cagan outlines several key principles and best practices for discovering and developing tech-powered products that satisfy customer needs, including techniques and strategies that have contributed to the success of numerous tech-product companies.

    LanguageEnglish
    PublisherIRB Media
    Release dateFeb 4, 2022
    ISBN9781669345541
    Summary of Marty Cagan’s Inspired
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Summary of Marty Cagan’s Inspired - IRB Media

      Summary of Marty Cagan’s Inspired

      Overview

      Inspired: How to Create Tech Products Customers Love (2008)  is a business self-help book that tackles the main challenges in discovering and developing viable technology-powered products. Silicon Valley-based product executive Marty Cagan mainly addresses product managers, emphasizing the differences between successful and unsuccessful tech-product companies. After all, at the heart of every successful product is a skilled product manager guiding the product team. Cagan outlines several key principles and best practices for discovering and developing tech-powered products that satisfy customer needs, including techniques and strategies that have contributed to the success of numerous tech-product companies.

      At the Heart of Every Great Product

      The majority of today's products are transforming into technology-powered products. Such products often combine online and offline experiences, such as booking a cab or a hotel room, applying for a home loan, or delivering a package overnight.

      The most successful companies operate in a very different way than the majority of companies, which still rely on outdated and inefficient methods of product discovery and delivery, and which still don’t realize the importance of technology in the production process. Behind every successful product is someone who guides the product team in combining technology and design to satisfy customer needs in a way that simultaneously satisfies business needs. This person is usually the product manager.

      The Next Stage

      Tech companies progress through three stages: startup, growth, and enterprise. A startup is a small company that is still attempting to discover a product that can lead to a feasible business. For a startup to succeed, it must discover a product before running out of money. Startups that succeed at product discovery can then enter the next stage — growth. In this stage, they must find ways to repeat their previous success with new adjacent innovations and services while hiring more employees .

      Companies that succeed in growth and scaling can enter the enterprise stage, during which they must ensure continuous product innovation.

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