Digital Marketing: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting
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About this ebook
How do you come up with the right digital marketing strategy for your business?
How to go about creating the right kind of content with digital storytelling?
How does a business go from being virtually unknown into a ho
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Titles in the series (25)
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Digital Marketing - Santino Spencer
Digital Marketing
7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting
Santino Spencer
More by Santino Spencer
Discover all books from the Marketing Management Series by Santino Spencer at:
bit.ly/santino-spencer
Book 1: Marketing Strategy
Book 2: Business Branding
Book 3: Digital Marketing
Book 4: Social Media Marketing
Book 5: Marketing Analytics
Book 6: Content Marketing
Book 7: Business Development
Book 8: Mobile Marketing
Themed book bundles available at discounted prices:
bit.ly/santino-spencer
Copyright
© Copyright by Santino Spencer. All rights reserved.
This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher.
The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.
The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.
Table of Contents
Digital Marketing
More by Santino Spencer
Copyright
Table of Contents
Introduction
Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business
The World Is Changing
What Is Digital Strategy?
The Apple Case Study
Chapter 2: Step 2 - How to Create the Right Kind of Content
Quality Content Is King
What Type of Content Qualifies As Great
Content?
The Type of Content You Should Be Generating
Who Churns Out the Content?
Chapter 3: Step 3 - Preparing Your Digital Strategy
Step 1: Set Clear Objectives
Step 2: Understand the Audience You Are Trying to Target
Step 3: Figure Out Your Messaging
Step 4: Determine Your Channels
Step 5: Think About Your Content
Chapter 4: Step 4 - A Guide to Budgeting
What Is a Marketing Budget?
The Benefits of Going Digital
Steps to Begin Creating Your Budget
Chapter 5: Step 5 - Why Email Marketing Automation Is a Game Changer
What Is Email Marketing Automation?
How Email Marketing Automation Will Benefit You
Chapter 6: Step 6 - Tell A Digital Story That Sells
What Is Digital Storytelling?
Why Would You Create A Story?
The Process of Creating Your Story
Quick Tip About Attention Spans
Chapter 7: Step 7 - Tracking Your KPI and Metrics
What Are Digital Marketing KPIs?
How Do I Choose the Best KPIs for My Brand?
How Do I Track My KPIs?
Your Most Important Metrics
Conclusion
More by Santino Spencer