Internet Marketing Success: The Most Effective Traffic-Driving Strategies
By B. Vincent
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About this ebook
Internet marketing is the process of generating leads, sales, or brand awareness through the utilization of internet properties and traffic. Typically, this is accomplished through search engine optimization, social media marketing, email marketing, and various forms of paid advertising.
One of the most effective methods to begin learning internet marketing is to break it down into the numerous objectives that a firm may pursue with it. Of course, the ultimate purpose of marketing is income. With that in mind, we may categorize sales as a main objective of internet marketing, and many firms do focus on driving people directly to paid offers, whether they are digital product sales pages or physical product pages within an eCommerce store. However, sales remain a distant, long-term goal for many organizations. However, a more prevalent immediate or short-term objective of internet marketing is lead generation. By collecting leads on the internet rather than making individual sales, a business can then use its lead list to market to potential customers for free (or close to free) in the future, with the expectation that multiple future sales will increase the average lifetime value of each lead and result in a higher long-term ROI on each dollar spent on marketing.
For an online firm, lead generation may be as simple as developing an email list, possibly with customer names attached. Lead generation for an eCommerce firm or a local "offline" business may also contain actual postal addresses and phone num
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Internet Marketing Success - B. Vincent
Internet Marketing Success: The Most Effective Traffic-Driving Strategies
B. Vincent
Published by RWG Publishing, 2021.
While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
INTERNET MARKETING SUCCESS: THE MOST EFFECTIVE TRAFFIC-DRIVING STRATEGIES
First edition. November 22, 2021.
Copyright © 2021 B. Vincent.
ISBN:9783986461942
Verlag GD Publishing Ltd. & Co KG, Berlin
E-Book Distribution: XinXii
www.xinxii.com
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