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    Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market
    Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market
    Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market
    Ebook72 pages42 minutes

    Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market

    By Sebastian Wahlig

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    About this ebook

    Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.
    Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?
    Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?
    You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.
    In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.
     

    LanguageEnglish
    PublisherSebastian Wahlig
    Release dateDec 20, 2023
    ISBN9798223633358
    Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market

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      Book preview

      Marketing Management for Beginners - Sebastian Wahlig

      Marketing management for beginners

      ––––––––

      How to create and establish your brand with the right marketing management, build sustainable customer relationships and increase sales despite a buyer's market

      Sebastian Wahlig

      All advice in this book has been carefully considered and checked. Nevertheless, no guarantee can be given. Any liability of the author or the publisher for any personal injury, property damage or financial loss is therefore excluded.

      All rights reserved, in particular the right to reproduce and distribute the translation. No part of this work may be reproduced in any form (by photocopy, microfilm or any other process) or stored, processed, duplicated or distributed using electronic systems without the written permission of the publisher.

      Content

      What can you expect in this book?

      Introduction

      Marketing Management in the 21st Century

      Targets

      Marketing mix

      Markets and market participants

      Introduction to market research

      Market definitions

      Marketing develop strategies and plans

      Analysis of the initial situation

      Selection of suitable strategies

      Tips for an effective marketing strategy

      Create customer loyalty

      Basics of brand building

      What are the most important steps in building brands?

      The supply and demand curve

      From theory to practice

      The most important practical tips for more revenue generation from marketing

      And now you: 10 steps to your marketing plan

      What can you expect in this book?

      Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.

      Here you will get an introduction to marketing management and its most important basic principles: What does the term actually mean these days and what goals does it pursue?

      Surely you have heard of the well-known marketing mix, but what exactly is behind it? What about the existing market, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to retain customers in the long term?

      You will get easy-to-understand answers to all these questions in this book, which will help you get an overall view of the basics.

      You'll also get important practice tips and a 10-step action plan for building your own marketing plan.

      Introduction

      Marketing Management in the 21st Century

      In German, the term marketing means sales management and encompasses a wide range of strategies and corporate activities with the aim of presenting and ultimately selling a brand, product or service to one or more target groups. In the process, marketing management has undergone a major transformation over the past 100 years: The marketing we know today did not emerge until the end of the 19th century, because until then there were still the old familiar seller's markets. The range of products on offer was still very small compared to today, which is why the number of potential customers was concentrated on fewer products from which a selection had to be made. With the advance of industrialization and the resulting mass production, the number of products grew and the so-called buyer's markets emerged: a continuously growing number of suppliers compete for a smaller number of customers who are eligible for the product.

      Good to know! In today's buyer's market, it's no longer about a customer buying a product at all, but the motto is: Buy my products instead of my competitor's.

      Targets

      Why should you learn about and use marketing activities? Quite simply, as you have already learned in the above

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