Everyone’s been begging me for a glimpse of Traffic Secrets, and while I can’t show you the book, I will give you a sneak peek. On today’s episode Russell gives an interesting sneak peek into his Traffic Secrets book which he is in the process of finishing. Look for these awesome things in this episode: What he has been doing over the last few days to finish the first draft of the book. What his plans for the cover to look like are. What each section of the book will be about and when it will finally be out for everyone to read. So listen here to get an amazing sneak peek into Russell’s new upcoming book, Traffic Secrets. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Can you tell which car I’m in today? You can probably tell, it’s pretty quiet. When it’s the jeep you really, really know, when it’s the Tesla you’re just assuming I’m either just hanging out or I’m in the Tesla. So we’re in the Tesla heading downtown. It is the last day of writing the Traffic Secrets book and I got a few minutes to share with you guys some thoughts about some things I want to talk about. So with that said, let’s queue up the theme song and I’ll be right back. Alright everybody, I hope you guys are all doing awesome today. As I mentioned in the intro I’m in the Tesla right now driving downtown. And today before I am allowed to go to bed today, the manuscript, the first manuscript for the Traffic Secrets book will be finished, which I’m really excited for. It’s supposed to be done on Monday, and then it became, it was going to be Tuesday and then Wednesday and then Thursday, and today is Friday, so it is getting done. And then my wife and kids are heading downtown to Utah this weekend, which I am very grateful for. I wish I could be with them, but I needed, oh I needed the extra time. I am killing myself to get the book, like I said the manuscript will be done tonight and then tomorrow or tonight hopefully I’ll start at the very top and doing a read through and start going through editing stuff, tweaking stuff. I’ve had about 5 or 6 people that have been going through and reading it and then leaving comments on this site inside Google docs, leaving comments of like, “What about this? Or this? And this made no sense. This was awesome. Do you have any more context here, or do you have any story to light this concept up?” So they’ve been going through, following behind me doing all that kind of stuff. I also have Joy Anderson on my team who has been going through doing editing. So it’s been edited an cleaned up, formatted and stuff like that. So that’s kind of a, we call that a line edit, then there’s a concept edit. So we have 4 or 5 people going through doing concept editing and adding their remarks in. So now tonight or tomorrow I will start at the very top and I will do my last edit, which is me taking the concept edits, weaving them in, deleting them, adding or taking away, whatever I need to do to make sure that all those things work good. And then at that point, Joy will follow with one more line edit, and then we’ll submit section one to the publisher on Monday, and then sections 2 and 3 on next Friday. So it is the end of the time. No more procrastination is allowed. I have, it’s done, it’s game time. The other crazy thing, if you look at the Dotcom Secrets book, it was 58,000 words. The Expert Secrets was 60,000 and the Traffic Secrets book as of today is 87,000 words. And it will probably end up close to 90,000 when all is said and done. So it’s 50% bigger than the Expert Secrets book, which is crazy and I  hope my publisher doesn’t kill me, because they told me to write a 250 page book. But I didn’t listen because I had to write until it was done. It’s funny because people are like, “Well how long is the book going to be? How many pages?” I’m like, “I don’t know. It’s going to be as many pages as it needs to be to explain the concept.” That’s just how it works. It’s why some