Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. In today’s episode, I’m going to talk to you about social. If you’re familiar with my material, you know that I’m very active on social media, and I’m a huge advocate for using lots of tools that it can offer you. If you use social media the right way, it can be a great way to connect with your audience. However, if you’re using it the wrong way, it can also be a huge waste of time. But if you’re not using it at all, you’re definitely missing out on a great free resource. Some highlights include: Feel like you don’t have the time to spend on social media? Consider hiring someone to run your social media for you. (minute 2:00) The most important step for social media success is staying active. I post things on my Facebook account three times a day so people always have the opportunity to engage with me. Take the time to plan out at least a week in advance. (minute 4:00) I recommend reading Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook.” At minute 5:00, I talk about the strategies I’ve learned from it that you can use to successfully present gives to your audience. What kind of social media should you use? At minute 7:00, I run through some of the biggest platforms and whether or not they’re the right ones for you. People are more likely to leave honest feedback on social media than they are in person. This can be both a good and bad thing. (minute 10:00) Stay professional. Everything you do is very visible and speaks to the quality of your business. (minute 13:00) *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!