44 min listen
EP 413: The Economics of Getting (And Paying) Attention: Part 2
FromWhat Works
ratings:
Length:
36 minutes
Released:
Feb 14, 2023
Format:
Podcast episode
Description
This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I highly recommend starting there!In today’s episode, I explore the “right to publicity” and the value of celebrity as an economic condition. From there, we get into how audience-building businesses gain efficiency by vertically integrating media, ads, and offers and how micro-media creators often leverage monopoly power to charge exorbitant prices.Footnotes:
“New wellness price point just dropped” Conspiratuality Instagram post
The World After Capital by Albert Wenger (available free)
“The Audience Commodity and its Work” by Dallas Smythe
“From Celebrity to Influencer” by Alison Hearn and Stephanie Schoenhoff
Good Mythical Morning on YouTube
Sporked
“How Audience-Building is Different from Finding Clients” by Tara McMullin
Vertical integration
New episodes are published in essay form every Thursday at explorewhatworks.com. Get them delivered straight to your inbox, free of charge, by subscribing to What Works Weekly: explorewhatworks.com/weeklyIf you’d like to learn more about how we can approach life and work differently, check out my book, What Works. I explore the history and cultural context that’s led us to this success-obsessed, productivity-oriented moment. Then I guide you through deconstructing those messages and then rebuilding a structure for work-life that works.
★ Support this podcast ★
“New wellness price point just dropped” Conspiratuality Instagram post
The World After Capital by Albert Wenger (available free)
“The Audience Commodity and its Work” by Dallas Smythe
“From Celebrity to Influencer” by Alison Hearn and Stephanie Schoenhoff
Good Mythical Morning on YouTube
Sporked
“How Audience-Building is Different from Finding Clients” by Tara McMullin
Vertical integration
New episodes are published in essay form every Thursday at explorewhatworks.com. Get them delivered straight to your inbox, free of charge, by subscribing to What Works Weekly: explorewhatworks.com/weeklyIf you’d like to learn more about how we can approach life and work differently, check out my book, What Works. I explore the history and cultural context that’s led us to this success-obsessed, productivity-oriented moment. Then I guide you through deconstructing those messages and then rebuilding a structure for work-life that works.
★ Support this podcast ★
Released:
Feb 14, 2023
Format:
Podcast episode
Titles in the series (100)
EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust: Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business. by What Works