58 min listen
Allison Elias, "The Rise of Corporate Feminism: Women in the American Office, 1960-1990" (Columbia UP, 2022)
Allison Elias, "The Rise of Corporate Feminism: Women in the American Office, 1960-1990" (Columbia UP, 2022)
ratings:
Length:
49 minutes
Released:
Jun 22, 2024
Format:
Podcast episode
Description
From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary?
Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called "pink-collar" workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding "raises and respect," while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races.
The Rise of Corporate Feminism: Women in the American Office, 1960-1990 (Columbia UP, 2022) considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change.
Jane Scimeca is Professor of History at Brookdale Community College. @JaneScimeca1
Learn more about your ad choices. Visit megaphone.fm/adchoices
Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called "pink-collar" workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding "raises and respect," while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races.
The Rise of Corporate Feminism: Women in the American Office, 1960-1990 (Columbia UP, 2022) considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change.
Jane Scimeca is Professor of History at Brookdale Community College. @JaneScimeca1
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jun 22, 2024
Format:
Podcast episode
Titles in the series (100)
Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013): In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, by New Books in Business, Management, and Marketing