"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:31) Business Owners All Ask This Question(01:36) Building Back To Front(2:05) The Business You Don't Want to Be In(4:03) How To Actually Get To $1m Per Month(6:23) My Friend’s Business(11:12) What The Biggest Businesses Avoid(15:24) Keeping Your Promises(19:56) What Metrics You MUST Understand(24:07) Nobody Thinks (28:47) Break Stuff Move FastFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition