No cookie cutter strategy that's handed down to you by someone else is going to get you to your goal as fast as the strategy you trust yourself to implement wholeheartedly. The process of building up your self-trust works because it gives you the confidence to understand why you're doing what you're doing. After listening to this episode and diving deeper in the Self-Trust Workshop, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them. So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that your future self is taken care of when it comes time to make a decision. To help you trust your marketing, gather evidence of: How people are discovering you What made them reach out in the first place? To help you trust your expertise, do a transferrable skill audit: What is all the lived experience that you're putting to work to solve problems for your clients? What are all of the skills you now have that help you support your clients? To help you trust your thought leadership, ask yourself: What have people quoted you on that is unconventional? If you've already been asked to speak at a podcast or convention, what was the topic? What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it? Connect with me: WebsiteInstagram Linkedin