Forward-thinking companies —facing the challenges of supply-chain disruptions and rising consumer demand for ever-faster deliveries—are paying more attention to the business of moving goods from place to place. Symbotic, a warehouse automation compan

Thousands of deaf and hardof-hearing (DHH) athletes play football in games with only a few modified rules. In addition to the obvious obstacles they face, these players have to contend with the lightning pace of today’s game and the prevalence of hea

TWO MONTHS AFTER THE SUPREME COURT overturned Roe v. Wade, Julie Schott launched emergency-contraception brand Julie. The timing was fortuitous. Though morning-after pills have been widely available since 1977, the renewed focus on reproductive right

CONSERVATION INTERNATIONAL AND NIUE OCEAN WIDE ••• NATURE SPONSORING AN ENDANGERED animal has long been a way for people to contribute to the conservation of at-risk species, such as tigers and pandas. Now, a program is encouraging the public to spon

GOOGLE THE THIN CLOUDS THAT STREAK BEHIND AIRPLANES, called contrails, are a sizable source of global warming, responsible for more than a third of aviation’s climate impact. But slightly changing a plane’s flight path can help avoid the phenomenon,

Children in marginalized communities often lack access to healthy foods, especially fresh fruits, and vegetables. Poor nutrition, in turn, has significant negative impacts on a child’s health and ability to focus in school. Learning and academic achi

“AS A NEWS ORGANIZATION,” SAID CESAR Conde, who oversees NBC News, “the biggest currency that we have is trust.” Trust is earned over time, of course, and a visitor traversing the halls of 30 Rockefeller Plaza can viscerally feel its accrual. The Mid

Shopping for skincare and antiaging products—a booming billion-dollar industr y—can be a bewildering experience: consumers are flooded with dubious “before and after” images, breathless marketing claims, and endorsements from peripheral celebrities.

Perplexity’s answer engine harnesses advanced natural language processing capabilities to parse through the user’s query, analyzing its context and subtle nuances to extract its real meaning and intent. The engine locates the most relevant web pages

VIVOBAREFOOT ••• CONSUMER PRODUCTS EVERY FOOT IS DIFFERENT, BUT THE modern shoe is a mass-produced object, full of assumptions about optimal fit. And so every piece of footwear is something of a compromise, a best guess rendered in cloth and foam abo

Stunt performer and former motorcycle racer Logan Holladay, a second-generation stuntman, executes a “cannon roll,” the term for when a car flips over, sometimes multiple times, propelled by a hydraulic mechanism placed strategically under the vehicl

MIKYOUNG KIM DESIGN ••• URBAN DESIGN A FEW MILES SOUTH OF DOWNTOWN HOUSTON, ON the site of what once was a Texas-size massive parking lot, a transformative urban development is taking shape. Helix Park is a 37-acre life-sciences campus that’s being b

CLEAN CROP TECHNOLOGIES ••• AGRICULTURE STARTING IN 1995, FARMERS IN CALIFORNIA’S SALInas and Pajaro Valleys began losing thousands of acres of their lettuce crops each year. The culprit? Contamination among spinach seeds that spread to other crops.

Alzheimer’s disease (AD) is a form of dementia that affects the parts of the brain governing memory, thought, and language. It afflicts an estimated 6.7 million Americans—and is incredibly difficult to treat. The failure rate for clinical trials for

IT’S 1 A.M., AND MY FANFIX INBOX HAS LIT up with a notification from one of the influencers I follow. “hey babe, are you busy? do you have time for me? we can chit chat:).” The sender, @kaylavoid—a 19-year-old TikTok influencer and YouTuber who speci

Dealing with travel agents (remember them?) is a bittersweet memory. You enjoyed the convenience of someone handling your travel’s boring and mundane parts—flight connections, seat select ion, and even meet and greet. The trusted air travel advisor w

Ar tificial intelligence, for all its reputed might, is only as good as the data on which it trains. And an alarming amount of the data—up to 80%—that businesses generate on a daily basis is locked inside widely used file formats (including PDF, PPTX

Since its founding in 1936, Consumer Reports has been a tireless advocate for the American public. And it is a healthy spirit of innovation that now drives the Yonkers, New York–based nonprofit to continue with its scrupulous product testing, dogged

WITH DEMOCRACY ON THE LINE YET AGAIN in November, millions of progressive voters will do what they’ve been conditioned to do: They’ll open their digital wallets to try to save it. A practice that initially took off among anti–Iraq War protesters in t

JEFF BEZOS IS A BUSY man. But in December, he found the time—two hours and 11 minutes, to be exact—to talk with Lex Fridman, a computer scientist and host of the Lex Fridman Podcast. Fridman’s podcast is the most popular in the technology category, a

EMBER LIFESCIENCES ••• HEALTH PRODUCTS EVERY YEAR, THE PHARMACEUTIcal industry loses $35 billion because of failures in the cold chain: the process by which medicines, vaccines, and other temperaturesensitive materials are shipped. Often this involve

IT’S GRAY SEASON IN BEAVERTON, OREGON. WET AND DANK, JUST WARM ENOUGH NOT TO BE SNOWING, THE MOMENT IN MARCH WHEN EVERYONE WEARILY AGREES THAT WINTER IS SUPPOSED TO BE OVER. SERENA’S TENNIS COURT SITS EMPTY, SPECKLED WITH A FEW DOZEN FLUORESCENT BALL

MADE FOR A WOMAN ••• EUROPE, MIDDLE EAST, A ND AFRICA IN MADAGASCAR, ONE OF THE poorest countries in the world, those on the margins of society struggle to break out of poverty. But fashion startup Made for a Woman opened a workshop in the capital, A

MICROSOFT AND MCCANN WORLDGROUP ••• ADVERTISING THERE ARE ABOUT 7,000 SPOKEN languages in the world today, and at least 40% of them exist without a written alphabet. French may be an official language across much of Central and Western Africa, but th

KIND DESIGNS ••• ON THE RISE: 0–4 YEARS IN BUSINESS MIAMI’S COASTLINES ARE UNIQUELY beautiful, but they’re similar to those of major cities around the world in one worrisome way: They’re at existential risk from sea level rise. Yet the standard appro

Manufacturers of electric vehicles (EV) and semiconductors should have every reason to be optimistic. Their products are in demand, and the industries have benefitted from favorable tax breaks and billions of dollars in federal spending. But they are