Top perks
It looks like this card has a lot of perks, but they're not particularly competitive.
Welcome bonus worth 20,000 points
It's always nice to see some kind of welcome bonus on a credit card. And that's true with the Holland America Line Rewards Visa® Card, too. New cardholders can earn an extra 20,000 points bonus points by spending $500 on their new cards within the first 90 days. This is worth $200 in onboard credit (or select statement credits). Although the spending requirement is nice and low, this bonus isn't the best we've seen, even on cards with no annual fee.
Earn extra points on Holland America purchases
The only hint you get that this card has anything to do with cruises is through its rewards. Specifically, the Holland America Line Rewards Visa® Card earns 2x points per $1 on Holland America purchases, and 1x points on other purchases.
In general, you can expect to get about $0.01 per 1 point, so you're looking at an effective 1% on purchases, with 2% total on Holland America purchases. This isn't very competitive. You can get much better rates from just about any travel rewards card. You can even find some cards with no annual fee that will offer at least 2%, if not more, on all of your travel purchases, without limiting you to a single cruise line.
No foreign transaction fees
This card arguably stands out most as a no annual fee option for skipping foreign transactions fees. These are extra fees charged by some cards on transactions in a foreign currency or that route through a foreign bank. Extra fees can add up on a long trip, so having a card with zero foreign transaction fees is a nice way to save a little while traveling. That being said, you can find other no annual fee travel cards without foreign transaction fees that may offer better rewards or other perks.
Introductory APR offer on balance transfers
Although it seems like a quirky perk for a cruise rewards card, the Holland America Line Rewards Visa® Card comes with an intro 0% APR offer on balance transfers. Specifically, new cardholders enjoy 0% APR on balance transfers for the first 15 months. You need to make the transfer within the first 45 days for it to be eligible for the intro rate. There's also a balance transfer fee (more on that below).
No annual card fee
Sure, there are times and places to pay a credit card annual fee. But this card certainly isn't one of them -- so it's a good thing it doesn't charge an annual fee. Not only are the rewards not worth it, but neither are any of the other card perks. On the plus side, if you get this card specifically for your Holland America spend, it won't matter if you don't use it much since you aren't paying a high annual fee just to keep it open each year.
Access to concierge service
If you like to travel (and if you're considering this card, I'd say that's a given), there's a good chance you'll be able to make use of this helpful benefit. With the Holland America Line Rewards Visa® Card, you'll get access to a concierge service that can assist with all your travel planning needs -- from dining reservations to hotel stays and even theater and other events tickets.