What is Zillow and how does it work?
Zillow is a full-featured real estate app for anyone looking to buy, rent, or sell a home. From the search tab, you can browse millions of homes and apartments for sale or rent, using robust search filters to narrow your results.
Listings can include everything from 3D walk-throughs to publicly available tax information. If you find a home for sale or rent that catches your eye, you can contact the owner or listing agent from the app. When you're ready to work with an agent to buy or sell your home, you can use Zillow's real estate agent directory to browse local agents and read real reviews. And the app's mortgage tools are an easy way to estimate your payments or find a lender.
Homeowners can use the Zillow app to sell or rent their homes. The My Home tab lets you find and claim your property, see nearby comparables, check your home's estimated value, and create sale or rental listings. Zillow home listings are free to create, and potential home buyers or renters can contact you through the app.
Top perks
Here are some of our favorite features of Zillow.
It's the OG app and has more than 160 million homes in its database
Zillow changed the real estate game with its online database, and it continues to lead the field. In fact, Zillow has three times the active users than other real estate apps and more than 200 million monthly users.
Plus, Zillow has a massive database of listings. You can find data on more than 160 million homes -- including more than 1 million rentals -- from both user listings and public sources.
Buy, sell, or rent property
While some real estate apps only let you search property for sale, Zillow users can search sale and rental listings. This includes for-sale-by-owner and agent-created listings, as well as rental listings from owners, apartment complexes, and property management companies. It's worth noting that Zillow also pulls listings from virtually all Multiple Listing Service systems in the country, so if an agent has listed a property for sale, it's practically guaranteed to pop up on Zillow.
Listing quality varies based on the lister, but at minimum you can expect publicly available property data -- size, bedrooms, tax history, and so on -- and a Google maps or street view photo. You'll also see a Zestimate, Zillow's proprietary home valuation, based on things like tax history and recent comparable sales.
If you find a property you like, you can contact the owner or listing agent through the app to get more information or set up an in-person or virtual tour. This can be done through an email contact form or by phone.
As a homeowner, you can claim your property to create a sale or rental listing. There's no cost to list your home, and you can update listings at any time, right from the app. You can add as many photos as you want, though there is a maximum photo size. You can upload video tours, or add a URL for a virtual tour hosted elsewhere. You can also craft your own description and fill in property details to help shoppers know if your home is the right fit.
Robust search filters
What sets a great real estate app apart from a basic one? The search features. The Zillow app filters by dozens of criteria. This includes basics such as square footage, property type, and number of rooms, as well as filters for specific amenities. Only want to see waterfront property, single-story homes, or properties with a certain number of parking spots? There are filters for all of that and more.
Once you've set your filters, you can browse your results via a list or detailed map view. The map view also unlocks extra search features. You can search by moving the map's view, or draw your own lines on the map to mark out the exact area you want. Save your searches to easily access the latest listings, and sign up for updates to receive alerts for new additions.
Real estate agent directory
The Zillow app includes an extensive directory of real estate agents. You can search hundreds of agents in your area, and see reviews from Zillow users. If you already have an agent or company in mind, use the name search to quickly find your exact match. You can also filter agents by service, specialty, price range, and what languages they speak.
Once you find an agent or company you like, you can contact them through Zillow's contact form. Alternatively, the app provides a phone number or website link to contact the agent directly.
For many, finding a mortgage is the hardest part of buying a home. The Zillow app offers a range of mortgage tools to make the process less painful. Take advantage of a variety of mortgage calculators to estimate your payments or see how much house you can afford.
You can click "shop rates" to see what today's lowest mortgage rates look like, with options to sort offers by reviews, fees, rate, APR, or monthly payment. Or fill out a few questions to get prequalified.
Tag and share listings
Although some users might be buying solo, home buying is often a team sport. In addition to letting you save searches and favorite homes, the Zillow app lets you tag and share listings.
You can add a shopping partner to your account to easily share listings with a spouse or friend who also uses the Zillow app. Or if you prefer, you can share any listing using other apps on your phone, like email or social media.
Want to remember why you saved a particular listing? Zillow allows you to add popular tags, like "price" or "house size," and create custom tags to help you browse your favorites or share your thoughts with a shopping partner.
What could be improved
There's no such thing as real estate app perfection, and these Zillow characteristics leave some room for improvement.
Property value estimates can be inaccurate
Every listing on Zillow comes with a Zestimate, Zillow's home value estimation. Zestimates are better used as educational figures than as equivalents to a professional home appraisal.
Zestimates are generated using Zillow's proprietary valuation algorithms, which include factors such as property details and tax history. Because Zillow relies on a lot of publicly available data to generate an estimate, the number can be quite a bit off. Values for properties with limited information available or in less-populated areas can be particularly inaccurate.
Agents can pay for better placement
One of the main ways Zillow makes money is through fees they charge real estate agents. As a result, the featured real estate agent at the top of the directory may not be the best agent, simply the one paying for the privilege. Property listings also usually include a few local agents -- frequently those who have paid to be there. This can make it more difficult to find the right agent, rather than the one with the deepest pocketbook.
Mobile app is geared more toward buyers
The mobile app has a bias toward buyers. Don't get me wrong, it's a good app for sellers and renters, too, but it's definitely geared toward folks who want to browse properties more than folks looking to list them. For example, you need to dig a bit through a menu to find the selling options just to get started with your listing.