Oracle NetSuite and Salesforce both provide tools for managing customer relationships. However, each software offers a different approach to help you meet your marketing and sales needs. For example, Oracle NetSuite provides customer relationship management (CRM) functionality alongside other day-to-day business functions, including human resource management, accounting and analytics and reporting. Salesforce was built specifically for CRM. Check out our Oracle vs. Salesforce comparison guide to decide which business software suits your team.
Oracle vs. Salesforce: At a Glance
Oracle NetSuite and Salesforce provide the tools you need to engage customers in a way that gets them to buy from you and keep coming back. These tools include marketing, pipeline management, monitoring, and reporting and analytics features for optimum lead and customer interaction.
Oracle NetSuite is more comprehensive, making it easy to consolidate other business activities, such as accounting and human resources, on the same platform. Salesforce is more extensive and specialized in its CRM capabilities.
How Oracle and Salesforce Stack Up
Below is an overview of how Oracle NetSuite and Salesforce compare. We’ll be comparing their CRM features, since Salesforce does not offer other features that Oracle NetSuite provides its users.
Oracle NetSuite | Salesforce | |
---|---|---|
Starting Price | Contact for quote | $25 per user per month |
Free Trial | None (live demo available) | 30 days |
Sales and Marketing Automation | ✓ | No sales forecasting for lower plans |
Team Collaboration | ✓ | ✓ |
Reporting and Analytics | ✓ | Advanced reporting is available only for higher plans; |
Customization and Integration | ✓ | ✓ |
Customer Service | ✓ | ✓ |
Customer Support | Live chat, phone call and knowledge base | Live chat, phone call and knowledge base |
Learn More | ||
Read Reviews | Read our NetSuite Review | Read our Salesforce Review |
Sales and Marketing Automation
Both CRM platforms have sales and marketing automation features, which help you to automate campaigns to specific customer segments and send relevant content to leads and customers to help them through the sales process. However, Oracle’s NetSuite has marketing automation embedded in its CRM and captures leads from web forms and landing pages, whereas Salesforce Sales Cloud lacks such native marketing automation capabilities.
These CRM platforms use real-time sales data to give sales reps and managers visibility into every stage of the sales process so they know what to expect and how to better relate with leads and customers. That way, they’ll nail more sales. Salesforce does better at sales forecasting and gives you insights from social media. However, don’t expect sales forecasting or projections on the Salesforce Starter Suite. Even with Salesforce Professional, you won’t be able to set up sales territories.
Team Collaboration
The two CRM tools enable team collaboration, allowing you to assign tasks and share documents on the CRM platform. However, NetSuite lacks collaboration features such as social feeds and mentions, which Salesforce provides via Slack to keep teams updated on important interactions.
Reporting and Analytics
The two CRM tools provide users with complete insight into their marketing efforts. You will get real-time data and updates on customer interaction and behavior, case trends, client satisfaction, campaign results and more, which will help your teams take relevant steps and make the best business decisions. Salesforce, however, beats Oracle NetSuite in this area since it offers AI-driven insights, which are missing from NetSuite.
Third-Party App Integration
NetSuite integrates seamlessly with other Oracle NetSuite products. Unlike Salesforce, which only integrates with cloud apps, it also integrates with on-premises and cloud-based apps. Oracle NetSuite also enables integration with more VoIP services than Salesforce, providing more customer service options. Still, Salesforce is more popular for its integration flexibility, since it offers virtual integration technology through AppExchange, which allows you to integrate with thousands of third-party apps.
Oracle NetSuite lacks direct integration with popular customer relationship management platforms such as Microsoft 365, Facebook, X, Gmail and Outlook, which Salesforce Sales Cloud integrates easily with. Both CRM software include an open API, which allows you to customize integration. However, the functionality is missing in the Salesforce Starter Suite and Salesforce Professional users require an additional $35 per user per month fee.
Cost of Oracle vs. Salesforce
Salesforce CRM offers multiple stand-alone products that, when combined, provide a complete CRM solution. Below are the available pricing plans and main features of Salesforce Sales Cloud.
Pricing and Features | Starter Suite | Professional | Enterprise | Unlimited |
---|---|---|---|---|
Starting Price | $25 per user per month | $80 per user per month | $165 per user per month | $330 per user per month |
Features | Contact management, lead management, opportunities management, customizable workflows, third-party integrations and customer support | All Starter Suite plan features plus forecast management, customizable reports and dashboards, team collaboration, etc. | All Professional plan features plus advanced pipeline management, insights into deals and analytics and reporting (available as an add-on), etc. | All Enterprise plan features plus lead scoring, advanced automation and sales engagement, predictive AI, etc. |
While there’s no free version, Salesforce offers new users a 30-day free trial. There’s also a customizable plan, the Salesforce Unlimited+, with more features such as performance management and Slack for team collaboration. NetSuite requires you to contact its sales team for a quote. The price you’ll get depends on the modules you want included and how many users you want to add to the platform.
Customer Reviews and Reputation
We examined thousands of customer reviews across Trustpilot, G2 and Capterra to see how Oracle NetSuite and Salesforce users find the CRM tools. NetSuite ranks higher for ease of use since its CRM tool is complete. Plus, you can use the software for several business activities. Some users, however, complained about its cumbersome reports, erratic pricing and unreliable support.
Meanwhile, Salesforce users commended the CRM’s customization, pipeline management effectiveness and seamless integration with third-party tools. However, they dislike its pricing structure and steep learning curve, especially since customer support is not readily available.
Top Oracle and Salesforce Alternatives
Several Oracle and Salesforce CRM alternatives are worth considering. Here’s an overview of a few that made it to our best marketing CRM and best CRM software for small business lists.
Oracle NetSuite | Salesforce | monday.com | HubSpot | Zoho | |
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FA Star Rating | ![]() | ![]() | ![]() | ![]() | ![]() |
Pricing Range | Contact for quote | $25 to $500 per user | Free, $9 to $19 per user | $20 to $100 per month per seat (billed annually) | $14 (billed annually) to $65 per user per month (billed monthly) |
Free Version | None | None | None | Available for up to five users | Available for up to three users |
Free Trial | Live demo only | 30 days | 14 days | 30 days | 15 days |
Core Features | Sales forecasting, opportunity management, targeted marketing campaigns | Robust reporting, pipeline customization, email marketing, pipeline management, product catalogs, enhanced customization | Project boards, quotes and invoices, account management, lead capture, lead management, marketing automation | Pipeline management, marketing automation, robust sales and marketing tools, e-signature, call transcription, conversation routing | Multiple pipelines, marketing automation, multichannel communication and lead engagement |
Learn More | – | ||||
Read Reviews | Read our NetSuite review | Read our Salesforce CRM review | Read our monday.com review | Read our HubSpot CRM review | Read our Zoho CRM review |
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Bottom Line
If you’re looking for a solution for your day-to-day business activities, from accounting to human resources to CRM, or want your CRM features in one place, Oracle NetSuite is a suitable option. But if you need a specialized CRM solution with enhanced CRM features and don’t require tools for other business processes, you’re better off with Salesforce.
Oracle NetSuite is best for:
- Several day-to-day business operations
- Ease of use
- Customized pricing
Salesforce is best for:
- Robust CRM features
- Extensive and seamless integration with third-party apps
- Hands-on trial before purchase
Frequently Asked Questions (FAQs)
Is Salesforce better than Oracle?
It depends on what you’re looking for. You’ll find NetSuite better than Salesforce if you need an end-to-end platform with CRM features for your daily business operations. Salesforce is a better option for those seeking a feature-rich CRM solution with AI capabilities.
Does Oracle have a CRM system?
Yes, Oracle NetSuite has a CRM suite that combines salesforce automation, marketing automation, customer service management, partner relationship management and reporting and analytics features to provide a 360-degree view of prospects and customers and help your teams deliver exceptional customer experience (CX).
What is the difference between Oracle CRM and Salesforce CRM?
Oracle CRM is a suite of CRM features and is one of the many products of Oracle NetSuite, which offers other tools, such as accounting and HR. Salesforce CRM is a suite of CRM tools, including marketing, sales and service.