Parker captured the 2021 WNBA championship with the Chicago Sky and won another title (while injured) with the Las Vegas Aces in 2023. But with league salaries capped at around $200,000, she makes nearly all of her money from endorsements.
Her brand partners include Adidas, CarMax and Gatorade, and her annual off-the-court pay is more than double her total playing salary across her 15 years in the WNBA.
She was the first woman to appear on the cover of an "NBA 2K" video game and was among the star athletes to invest in trading-card exchange Alt in a funding round announced in November 2021.
Parker also has a lucrative contract as an NBA analyst for Turner Sports.
With reports circulating that Warped Tour is coming back in 2025, there are a number of artists the festival could be eyeing for its 30th anniversary tour.
While increasingly popular, digital wallets still have notable limitations. Universal wallets could resolve these constraints and be a boon for financial services firms.
Despite economic challenges, Ross Stores, Warby Parker, and Cava Grill thrive by innovating, expanding physical stores, and connecting with Gen Z consumers.
Any discussion of Xavier College Preparatory athletics begins and ends with the unparalleled success of the golf team that has won a record 38 state championships.
With 158 Arizona state high school championships, Xavier Prep and its Athletic Director Sister Lynn Winsor continue a tradition of excellence and dominance.
Eyewear brand Warby Parker is pushing ahead with plans to operate nearly 900 stores, even as its online sales gain steam. What does this digital native see in bricks?
Invivo, a New Zealand wine producer, is entering the highly competitive U.S. market with a strategy that is popular in the liquor industry these days: a celebrity coll...
Women’s basketball players have traditionally played the sport in men’s sneakers. Now brands like Puma, Nike and Adidas are looking to score with signature shoes for WNBA superstars such as Breanna Stewart, Sabrina Ionescu and Candace Parker.
Women’s basketball players have traditionally played the sport in men’s sneakers. Now brands like Puma, Nike and Adidas are looking to score with signature shoes for WNBA superstars such as Breanna Stewart, Sabrina Ionescu and Candace Parker.
The recently crowned WNBA champion explains why everything she does on and off the court is done with a purpose and how she hopes she can change the narrative of what people perceive about women's sports and athletes.