Aug 30, 2024
Why Taco Bell, Tinder, And More Are Being 'Very Cutesy, Very Demure'
Brands like Taco Bell and Tinder are embracing TikTok's "very demure" trend, created by Jools Lebron, to connect with trend-savvy audiences using mindful humor.
Olivia Dunne has been an all-American on uneven bars at LSU, but she is better known as one of the faces of college sports' NIL era, with more than 12 million followers between TikTok and Instagram. She has long-term partnerships with brands including Vuori, American Eagle and Motorola, and Forbes estimates that she made $2.3 million over the 12 months ending in June.