john Ellett has been writing for over a decade about marketing change agents and how they can challenge the status quo. He even wrote a book on the topic - "The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents." His article, "The CMO Role Isn’t Dying, It’s Just
Customer-Obsessed Companies Grow 28% Faster By Doing Four Things
According to Forrester, firms that exhibit four principles of customer obsession achieve higher revenue and profit growth. Principal analyst Amy Bills explains.
Why Building Trust Should Be #1 Focus Of B2B Marketers
New research from Forrester says the most important factor in whether companies will do business with you is "do they trust you?" Here are 7 levers to build that trust.
New Study Helps CMOs Answer ‘Should I Take That Job?’
A poor fit between a company and a CMO can lead to undesired turnover. A new research-based guide has questions CMOs should ask to improve the odds of a successful match.
Xactly’s New CMO Has 5 Tips For Better Aligning Sales And Marketing
Aligning sales and marketing organizations is critical to success. To fix alignment challenges, here are five tips from Xactly's new CMO that will bridge the two teams.
What Marketers Can Learn From 6sense’s CMO’s Elevation To CRO
Few will argue that Sales and Marketing should not be better aligned. But how best to do that creates intense debates. Here is 6sense's unique solution to the challenge.