Justin Birnbaum is a New York City-based staff writer who covers the business of sports. He’s profiled billionaire team owners Toto Wolff and Jorge Mas, reported on how big sneaker brands are capitalizing on surging women’s basketball popularity, and edited tentpole lists such as
Toto Wolff’s Winning Formula
The hard-driving billionaire built Mercedes’ F1 team into an auto racing dynasty. Their championship days may be in the rear-view mirror, but he is more successful than ever.
Meet The Billionaire Owner Behind The NBA Champion Boston Celtics
Wyc Grousbeck bought the team for $360 million in 2002 and just delivered the franchise’s second championship during his tenure—a league record 18th title.
Inside The Money Behind The World’s Highest-Paid Golfers
More than $1 billion in prize money is at stake for the sport’s top players—including a $21.5 million payday at this weekend’s 2024 U.S. Open.
How This Former Greeting Card Mogul Developed A Remote Golf Paradise
Mike Keiser turned a patch of coastal Oregon into Bandon Dunes, the unlikely home of some of the world’s best golf courses. Now he’s expanding the resort with a simple strategy: If he builds it, they will come.
The World’s Highest-Paid Golfers 2024
See the earnings of top golfers in the world—including Rory McIlroy and Tiger Woods—gaining net worth as professional golfers from tournament wins and sponsorships.
Meet The Billionaire Owners Facing Off In The 2024 NBA Finals
Wyc Grousbeck’s Boston Celtics are looking to win a record-breaking 18th NBA championship, while Mark Cuban, Miriam Adelson and the Dallas Mavericks are trying to score the franchise’s second title.