As the founder and CEO of content marketing agency Riptidings Co., I explore the marketing world through emerging trends, creator economies, and the latest innovations shaping the field.
With a degree from McGill and a rich background in creative platforms like Dribbble, Creative
Why Taco Bell, Tinder, And More Are Being 'Very Cutesy, Very Demure'
Brands like Taco Bell and Tinder are embracing TikTok's "very demure" trend, created by Jools Lebron, to connect with trend-savvy audiences using mindful humor.
McDonald’s, Popeyes And More Are Blending Fame With Flavor. Why It Works
From Hailey Bieber's Erewhon smoothie to BTS's McDonald's meal, celebrities are reshaping the food industry through innovative collaborations.
Thanks To Raygun’s Breaking, Simone Biles And Snoop Dogg — The Olympics Redefined Content Creation
The 2024 Paris Olympics redefined content creation, with athletes and celebrities using social media to engage global audiences, blending sports with digital storytelling.