Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
$4.15BCalculated August 2024
Owner(s)
William Clay Ford Family
Championships
4
Year Purchased
1964
Price Paid
$4.5M
Revenue
2
Net of stadium revenues used for debt payments.
$501M
Operating Income
3
Earnings before interest, taxes, depreciation and amortization.
$56M
Debt/Value
4
Includes stadium debt.
5%
Player Expenses
5
Includes benefits and bonuses.
$268M
Gate Receipts
6
Includes club seats.
$33M
Wins-to-player cost ratio
7
Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
193
Revenue per Fan
8
Local revenues divided by metro population, with populations in two-team markets divided in half.
$20
Metro Area Population
4.3M
Media partners
tv: WJBK FOX 2, Bally Sports Detroit; radio: 97.1 The Ticket (WXYT-FM)
Revenues and operating income are for the 2023 season and net stadium debt service.
Footnotes
Revenues and operating income are for the 2023 season and net stadium debt service.
1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
4. Includes stadium debt.
5. Includes benefits and bonuses.
6. Includes club seats.
7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
8. Local revenues divided by metro population, with populations in two-team markets divided in half.
The Lions made the playoffs for the first time in seven seasons in 2023, and made a run to the NFC Championship Game for the first time since 1991. In hopes of repeating - and outdoing - the club's run from last year, Detroit agreed to extensions with two of it's stars. QB Jared Goff signed a four-year, $212 million deal, while star WR Amon-Ra St. Brown agreed to a four-year, $120 million extension.
Valuation Breakdown
9. Portion of franchise's value attributable to revenue shared among all teams.
10. Portion of franchise's value attributable to its city and market size.
11. Portion of franchise's value attributable to its stadium.
12. Portion of franchise's value attributable to its brand.
Value Change
15%
1-YEAR CHANGE
12%
ANNUALIZED CHANGE
13
Current team value compared with latest transaction price.
13. Current team value compared with latest transaction price.
Historical
2024
Value1
Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
$4.2B
2024
$4.2B
Revenue2
Net of stadium revenues used for debt payments.
$501M
2024
$501M
Operating Income3
Earnings before interest, taxes, depreciation and amortization.
$56M
2024
$56M
Player Expenses5
Includes benefits and bonuses.
$268M
2024
$268M
Win-to-Player Cost Ratio7
Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
193
2024
193
1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
5. Includes benefits and bonuses.
7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
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