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#31 Detroit Lions

Team Value

$4.15BCalculated August 2024

Owner(s)

William Clay Ford Family

Championships

Year Purchased

1964

Price Paid

$4.5M

Revenue

$501M

Operating Income

$56M

Debt/Value

Player Expenses

$268M

Gate Receipts

$33M

Wins-to-player cost ratio

193

Revenue per Fan

$20

Metro Area Population

4.3M

Media partners

tv: WJBK FOX 2, Bally Sports Detroit; radio: 97.1 The Ticket (WXYT-FM)

Revenues and operating income are for the 2023 season and net stadium debt service.

Footnotes

Revenues and operating income are for the 2023 season and net stadium debt service.

1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
4. Includes stadium debt.
5. Includes benefits and bonuses.
6. Includes club seats.
7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
8. Local revenues divided by metro population, with populations in two-team markets divided in half.

The Lions made the playoffs for the first time in seven seasons in 2023, and made a run to the NFC Championship Game for the first time since 1991. In hopes of repeating - and outdoing - the club's run from last year, Detroit agreed to extensions with two of it's stars. QB Jared Goff signed a four-year, $212 million deal, while star WR Amon-Ra St. Brown agreed to a four-year, $120 million extension.

Valuation Breakdown

9. Portion of franchise's value attributable to revenue shared among all teams.

10. Portion of franchise's value attributable to its city and market size.

11. Portion of franchise's value attributable to its stadium.

12. Portion of franchise's value attributable to its brand.

Value Change

15%

1-YEAR CHANGE

12%

ANNUALIZED CHANGE

13. Current team value compared with latest transaction price.

Value¹

$4.2B

Revenue²

$501M

Operating Income³

$56M

Player Expenses⁵

$268M

Win-to-Player Cost Ratio⁷

193

1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).

2. Net of stadium revenues used for debt payments.

3. Earnings before interest, taxes, depreciation and amortization.

5. Includes benefits and bonuses.

7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.