Sleep Gummy Market Outlook from 2024 to 2034

The global sleep gummy market is expected to grow from US$ 447.1 million in 2024 to US$ 908.2 million by 2034. From 2024 to 2034, the market is projected to surge at a 7.3% CAGR.

Attributes Key Insights
Estimated Global Sleep Gummy Market Size (2024E) US$ 447.1 million
Projected Sleep Gummy Market Value (2034F) US$ 908.2 million
Value-based CAGR (2024 to 2034) 7.3%

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Sleep Gummy Market Overview

  • Growing levels of stress & anxiety, increasing health-conscious consumers, and preference for natural medicines are driving the market expansion.
  • The growing number of sleep apnea diagnoses is predicted to drive the demand for sleep gummies worldwide.
  • Demand for sleep gummies is rising among modern consumers due to their natural contents and lack of side effects.
  • Chewable, orally dissolving sleep gummies are becoming increasingly popular due to the high demand for novel forms that eliminate the conventional tablet experience.
  • Personalizing gummies is gaining traction along with the rise of sleep gummies. Different gelling agents, including gelatin, pectin, and agar, are also offered with customization, drawing in additional customers.
  • Leading market players are projected to drive sleep gummy sales by using creative marketing techniques to expand their e-commerce presence and increase the product's popularity.

2019 to 2023 Global Sleep Gummy Market Growth Outlook Vs. 2024 to 2034

The global market experienced steady growth in terms of sales from 2019 to 2023. Between 2019 and 2023, sales of sleep gummies grew at a 6.1% CAGR.

  • Interest in natural and holistic sleep aids has grown as customers look for alternatives to prescription sleep aids.
  • The perceived effectiveness and ease of sleep gummies, commonly made with melatonin, chamomile, and valerian root, have increased in popularity.
  • The wellness sector has expanded quickly as consumers value holistic health and self-care more. This trend emphasizes boosting overall well-being, including mental health and stress management and includes sleep gummies.
  • To improve performance and appeal to consumers, manufacturers have kept innovating with their sleep gummy formulations by adding fresh components and delivery techniques. This covers the usage of adaptogens, CBD, and special blends made to lengthen and enhance sleep.
  • Pharmacies, health food stores, online retailers, and direct-to-consumer sales are just a few outlets making sleep gummies more widely accessible. This accessibility has contributed to their increasing market penetration and appeal.
Nandini Roy Choudhury
Nandini Roy Choudhury

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Key Factors Driving the Sleep Gummy Market

  • Rising demand for natural ingredients such as melatonin, chamomile, and valerian root.
  • Increasing demand for customized formulations tailored to specific sleep-related issues.
  • Incorporation of stress-relieving ingredients such as CBD and ashwagandha.
  • Focus on enhancing taste and texture for better consumer experience.
  • Emphasis on transparency, quality assurance, and clean labeling.
  • Convenient and portable packaging for on-the-go use.
  • Targeted marketing and education about sleep health benefits.

Key Sleep Gummy Market Trends

  • As people become more aware of what they put into their bodies, there is a growing market for sleep aids that contain natural and organic substances.
  • Certain ingredients, such as CBD, melatonin, chamomile, and lavender, are well-liked as they promote sleep.
  • Leading companies provide customized sleep gummy formulas based on customers' unique sleeping requirements. This entails personalization according to lifestyle preferences, age, gender, or particular sleep problems.
  • Sleep gummies improve sleep quality & duration and help with sleep initiation.
  • Products that encourage deep, restorative sleep cycles are sold to attract customers looking for improved sleep quality.
  • Subscription services and other direct-to-consumer business models are gaining traction in the sleep gummy industry.
  • Manufacturers are providing easy-to-use internet channels for customers to get sleep gummies and sign up for recurring delivery.

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Restraining Factors in the Sleep Gummy Market

  • Although sleep gummies are very popular, their ability to help people fall asleep is expected to differ from person to person.
  • Prescription drugs and over-the-counter supplements are two common forms of competition for sleep gummies.
  • Sleep gummies are more expensive than other sleep aids, which is set to prevent some customer groups from affording them.

Comparative View of Adjacent Markets

A comprehensive analysis of growth and challenges has been tabulated below. The sleep gummy market is compared with two industries that have the potential to compete rigorously: the vitamin gummy market and the CBD gummy market.

The growth rates and key market trends are mentioned in the table below. Among the mentioned markets, the CBD gummy market is poised to rise more rapidly during the forecast period.

Sleep Gummy Market:

Attributes Sleep Gummy Market
CAGR (2024 to 2034) 7.3%
Opportunities for Sleep Gummy Industry With customers becoming more health-conscious, ingredient sourcing and labeling transparency is imperative. Brands prioritizing transparency in their production processes, ingredient sourcing, and testing procedures are set to gain consumer trust and loyalty.
Gummy Sleep Aids Trends The ability of cannabidiol (CBD) to encourage calmness and reduce anxiety has made it more well-known among consumers. CBD-infused sleep gummies are drawing in customers looking for all-natural substitutes for prescription sleep aids.

Vitamin Gummy Market:

Attributes Vitamin Gummy Market
CAGR (2024 to 2034) 6.5%
Opportunity Customers are favoring vitamin gummy manufacturers that prioritize sustainability, ethical sourcing, and eco-friendly packaging due to growing environmental concerns.
Key Trends Vitamin gummies are gaining traction because consumers want more appealing and handy options than traditional vitamin pills. People who find it more difficult to fit gummies into their daily routines than tablets or capsules are drawn to their convenience.

CBD Gummy Market:

Attributes CBD Gummy Market  
CAGR (2024 to 2034) 26%
Opportunity In order to improve the efficiency and bioavailability of CBD in gummies, manufacturers are experimenting with novel formulations. This includes the application of microencapsulation, nanotechnology, and cutting-edge delivery techniques to enhance absorption and hasten the beginning of action.
Key Trends CBD candies are becoming widely accessible in pharmacies, health food stores, and specialty shops, among other retail establishments. By providing customers with ease and a greater range of products, e-commerce platforms are propelling a notable rise in sales.

Country-wise Insights

The table below explains the sleep gummy market size of the leading three countries for 2034. Among them, the United States is anticipated to remain at the forefront by reaching a valuation of US$ 163.5 million. Japan is expected to reach around US$ 79.8 million by 2034, less than the United Kingdom's US$ 112.3 million.

Countries Market Value (2034)
United States US$ 163.5 million
United Kingdom US$ 112.3 million
Japan US$ 79.8 million

The table below shows the estimated growth rates of the leading three countries. Japan, the United States, and the United Kingdom are set to record high CAGRs of 8.2%, 5.7%, and 4.3%, respectively, through 2034.

Countries CAGR (2024 to 2034)
United States 5.7%
United Kingdom 4.3%
India 6.1%
Japan 8.2%

Expansion of Research & Development Accelerating Growth in the United States

By 2034, the United States market is expected to reach US$ 163.5 million. A few key factors supporting the market’s growth are:

  • Leading manufacturers in the United States are engaged in research & development to produce innovative sleep gummy formulas that satisfy consumers' shifting demands and tastes.
  • The United States is witnessing a rise in consumer health consciousness.
  • Products that encourage relaxation and greater sleep quality, such as sleep gummies, are in high demand as people realize how important sleep is to their general health.

Rising Demand in the Dietary Supplement Market to Uplift the United Kingdom

Sleep gummy demand in the United Kingdom is anticipated to rise at a steady CAGR of 4.3% during the forecast period. This is attributable to a combination of factors, including:

  • In recent years, there has been a significant rise in demand for sleep gummies in the United Kingdom's dietary supplement market. This growing trend is attributed to evolving consumer preferences and a high regional focus on sleep health.
  • The market for sleep gummies is competitive, with foreign brands and local companies in the United Kingdom.
  • Local businesses are set to benefit from their knowledge of local consumer preferences and distribution networks, while multinational corporations provide their experience in product creation and advertising tactics.
  • Cultural perspectives on health and sleep are expected to influence the acceptance of sleep gummies in the United Kingdom.

Growing Corporate Sector and Urbanization Creates Unique Prospect in Japan

Japan's sleep gummy market is expected to reach a valuation of around US$ 79.8 million by 2034. Top factors supporting the market expansion in the country include:

  • As a result of a distinctive fusion of cultural considerations, lifestyle requirements, and changing consumer tastes, Japan is emerging as a significant and vibrant market for sleep gummies.
  • Japan has a long history of putting in a lot of effort and dedication, frequently resulting in long workdays and high stress levels among its citizens.
  • Sleep gummies are becoming a vital part of consumer’s everyday lives as a result of the sleep-related problems that have resulted.
  • In Japan, gummies are popular because of their practical structure and delectable flavor combinations.

Growing Disposable Income in China Upscaling the Market

The demand for sleep gummies is increasing in China, with a significant CAGR through 2034. Emerging patterns in China’s market are as follows:

  • China's rapidly expanding e-commerce sector is driving the market growth.
  • Customers can easily buy several health and wellness products, including sleep aids, on platforms such as JD.com and Alibaba's Tmall in China.
  • China's middle-class population is expanding, with rising disposable income and a strong emphasis on health and well-being. This demographic segment's increased willingness to spend money on goods that provide relaxation and encourage better sleep drives the market for sleep gummies.
  • Herbal medicines have long been used in Traditional Chinese Medicine (TCM) to treat sleep disorders. Consumers are drawn to natural and herbal substances in their supplements, which is why melatonin, chamomile, and valerian root are common constituents in sleep gummies.

Growing Marketing Campaigns in South Korea to Foster Growth

Significant factors driving South Korea's sleep gummy market growth are as follows:

  • Strict regulatory control exists in South Korea’s health supplement sector, including rules for product registration, labeling, and advertising.
  • Companies venturing into the sleep gummy industry carefully negotiate these laws to assure compliance and market access.
  • For the market to flourish, customers are informed about the advantages of sleep gummies and the significance of good sleep hygiene in South Korea.
  • South Korea is set to benefit from marketing efforts, influencer collaborations, and instructional programs to increase the product's visibility and encourage its use.
  • Companies are innovating in terms of product development, packaging, and marketing tactics to differentiate themselves in a crowded market.

Category-wise Insights

The below section shows the women segment dominated by customer orientation. The segment is expected to surge at a CAGR of 7.2% through 2034. Based on sales channels, the over-the-counter segment is anticipated to generate a dominant share through 2024. It is set to expand at 8.9% CAGR from 2024 to 2034.

Segment CAGR (2024 to 2034)
Over-the-counter (Sales Channel) 8.9%
Women (Customer Orientation) 7.2%

Women Segment Dominates the Market by Customer Orientation Category

  • As women become increasingly conscious of the significance of obtaining enough sleep to maintain their physical and mental health, they are actively exploring easy, natural solutions to improve their sleeping patterns.
  • Women are set to use sleep gummies as a result of hormonal changes, pregnancy, and menopause-related sleep disorders.
  • With their calming and stress-relieving components, sleep gummies are an easy method for women to control their stress and encourage better sleep.

The Over-the-counter Segment is the Foremost Type of Sales Channel

  • Over-the-counter (OTC) sleep gummies are the go-to choice for a simple yet effective solution to enhance sleep quality, health, and lifestyle.
  • Sleep gummies are now easily available and convenient for customers due to the development of modern trade. The chance to advertise their goods through contemporary trade channels has also been extended to newcomers to the market.

Competitive Landscape

Leading market players invest in research & development to launch cutting-edge formulas corresponding to shifting customer demands for all-natural sleep gummies. Companies continuously develop new sleep gummy formulations by researching and incorporating effective sleep-enhancing ingredients.

Effective marketing campaigns, educational content, and expert or influencer endorsements help companies build strong brand identities and consumer trust. Players adhere to strict quality control measures, ensuring their sleep gummies meet regulatory standards and consistently deliver high quality and safety.

For instance

  • In 2021, Catalent, Inc. acquired Bettera Holdings, LLC, a producer of gummy vitamins, soft chews, and tablets.
  • In 2024, 3Z Brands acquired Leesa Sleep.
  • In 2020, San Francisco-based firm OLLY launched its gummy vitamin supplement in Singapore following Unilever's 2019 acquisition of the business.
  • In January 2023, Vicks launched the ‘ZzzQuil Natura gummies,’ a sleep supplement.
  • In November 2022, Natrol introduced MelatoninMax, the only sleep supplement product providing 10 milligrams of melatonin in a single gummy.

Key Companies Profiled

  • Olly Sleep
  • Nature Made Sleep
  • Vitafusion SleepWell
  • Zarbee's Naturals Sleep
  • Natrol Melatonin
  • Luna Kids Sleep Aid
  • ZzzQuil Pure Zzzs Melatonin
  • SleepDrops Sleep
  • Nytol Herbal Sleep
  • Holland & Barrett Sleep Well
  • Bimuno Sleep Formula
  • Puori Sleep Aid
  • VitaBiotics Wellkid Peppa Pig Sleep

Key Coverage in Sleep Gummy Market Report

  • Insights into the Global Melatonin Sleep Aid Gummy Market
  • Sleep Gummy Market Share
  • Sleep Gummy Market Forecast
  • Global Market Study on Herbal Sleep Gummies
  • Gummy Supplements Market Revenue & Trends
  • Gummy Supplements Innovations, Current Insights, and Demographic Trends

Sleep Gummy Market Segmentation by Category

By Primary Ingredient:

  • Melatonin
  • Herbal Extracts
  • Magnesium
  • L-theanine
  • Vitamin and Minerals
  • Dietary Fiber
  • Prebiotics and Probiotics
  • Polyunsaturated and Fatty Acids
  • Antioxidants

By Customer Orientation:

  • Men
    • Sleep Support
    • Relaxation
    • Sleep Cycle Regulation
  • Women
    • Sleep Support
    • Relaxation
    • Sleep Cycle Regulation
    • Skin Repair
  • Geriatric
    • Sleep Support
    • Relaxation
    • Sleep Cycle Regulation

By Pack Size:

  • 30-Count
  • 60-Count
  • 90-Count
  • 120-Count or Higher

By Sales Channel:

  • Prescription-based
  • Over the Counter
    • Modern Trade
    • Hospital Pharmacies
    • Retail Pharmacies
    • Drug Store
    • Online Pharmacies

By Product Claim:

  • Organic
  • Vegan
  • All Natural
  • Regular

By Region:

  • Latin America
  • North America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How big is the sleep gummy market?

The market is set to reach US$ 447.1 million in 2024.

What is the forecast for the sleep gummy market?

Demand for sleep gummies is slated to expand at a 7.3% CAGR through 2034.

What is the outlook for the sleep gummy market?

The market is set to reach US$ 908.2 million by 2034.

Who are the key players in the sleep gummy market?

Olly Sleep, Nature Made Sleep, and Vitafusion are the key players.

Which sale channel would lead the sleep gummy market?

The over-the-counter segment is estimated to hold a significant market share in 2024.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition of Sleep Gummies

3. Market - Pricing Analysis

    3.1. Price Point Assessment by Region

        3.1.1. Manufacturer-Level Pricing

        3.1.2. Distributor Level Pricing

        3.1.3. Retail Level Pricing

    3.2. Price Forecast till 2034

    3.3. Factors Impacting Pricing

4. Value Chain Analysis

    4.1. Operating margins at each node of supply chain

    4.2. List of Active Market Participants

        4.2.1. Product Manufacturers

        4.2.2. Key Brands

5. Market Dynamics

    5.1. Drivers

        5.1.1. Supply Side Drivers

        5.1.2. Demand Side drivers

        5.1.3. Economic Side Drivers

    5.2. Restraints

    5.3. Opportunity

    5.4. Market trends By Region

    5.5. Product Launches

    5.6. Product Claims & Nutritional Information Scan by Buyers

    5.7. Macro-Economic Factors

    5.8. Forecast Factors - Relevance & Impact

6. Key Regulations

    6.1. Packaging & Labelling Regulations

    6.2. Certifications and Certifying Agency Overview

    6.3. Import/Export Policies

    6.4. Formula Requirements

    6.5. Standards as per institutions

        6.5.1. FDA

        6.5.2. USDA

        6.5.3. FASSAI

        6.5.4. EU Commissions

7. Global Market Size in Value (US$ million) Analysis 2019 to 2023 and Forecast, 2024 to 2034

    7.1. Historical Market Size in Value (US$ million) and Volume Analysis, 2019 to 2023

    7.2. Current and Future Market Size in Value (US$ million) and Volume Analysis, 2024 to 2034

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Primary Ingredient

    8.1. Introduction / Key Findings

    8.2. Historical Market Size in Value (US$ million) and Volume Analysis By Primary Ingredient, 2019 to 2023

    8.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast By Primary Ingredient, 2024 to 2034

        8.3.1. Melatonin

        8.3.2. Herbal Extracts

        8.3.3. Magnesium

        8.3.4. L-theanine

        8.3.5. Vitamin and Minerals

        8.3.6. Dietary Fiber

        8.3.7. Prebiotics and Probiotics

        8.3.8. Polyunsaturated and Fatty Acids

        8.3.9. Antioxidants

    8.4. Market Attractiveness Analysis By Primary Ingredient

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Customer Orientation

    9.1. Introduction / Key Findings

    9.2. Historical Market Size in Value (US$ million) and Volume Analysis By Customer Orientation, 2019 to 2023

    9.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast By Customer Orientation, 2024 to 2034

        9.3.1. Men

            9.3.1.1. Sleep Support

            9.3.1.2. Relaxation

            9.3.1.3. Sleep Cycle Regulation

        9.3.2. Women

            9.3.2.1. Sleep Support

            9.3.2.2. Relaxation

            9.3.2.3. Sleep Cycle Regulation

            9.3.2.4. Skin Repair

        9.3.3. Geriatric

            9.3.3.1. Sleep Support

            9.3.3.2. Relaxation

            9.3.3.3. Sleep Cycle Regulation

    9.4. Market Attractiveness Analysis By Customer Orientation

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Pack Size

    10.1. Introduction / Key Findings

    10.2. Historical Market Size in Value (US$ million) and Volume Analysis By Pack Size, 2019 to 2023

    10.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast By Sales Channel, 2024 to 2034

        10.3.1. 30-Count

        10.3.2. 60-Count

        10.3.3. 90-Count

        10.3.4. 120-Count or Higher

    10.4. Market Attractiveness Analysis By Pack Size

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel

    11.1. Introduction / Key Findings

    11.2. Historical Market Size in Value (US$ million) and Volume Analysis By Sales Channel, 2019 to 2023

    11.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast By Sales Channel, 2024 to 2034

        11.3.1. Prescription-based

        11.3.2. Over the Counter

            11.3.2.1. Modern Trade

            11.3.2.2. Hospital Pharmacies

            11.3.2.3. Retail Pharmacies

            11.3.2.4. Drug Store

            11.3.2.5. Online Pharmacies

    11.4. Market Attractiveness Analysis By Sales Channel

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Claim

    12.1. Introduction / Key Findings

    12.2. Historical Market Size in Value (US$ million) and Volume Analysis By Product Claim, 2019 to 2023

    12.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast By Product Claim, 2024 to 2034

        12.3.1. Organic

        12.3.2. Vegan

        12.3.3. All Natural

        12.3.4. Regular

    12.4. Market Attractiveness Analysis By Product Claim

13. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    13.1. Introduction

    13.2. Historical Market Size in Value (US$ million) and Volume Analysis By Region, 2019 to 2023

    13.3. Current Market Size in Value (US$ million) and Volume Analysis and Forecast By Region, 2024 to 2034

        13.3.1. North America

        13.3.2. Latin America

        13.3.3. Europe

        13.3.4. East Asia

        13.3.5. South Asia

        13.3.6. Oceania

        13.3.7. Middle East and Africa

    13.4. Market Attractiveness Analysis By Region

14. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    14.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        14.4.1. By Country

            14.4.1.1. United States

            14.4.1.2. Canada

        14.4.2. By Primary Ingredient

        14.4.3. By Customer Orientation

        14.4.4. By Pack Size

        14.4.5. By Sales Channel

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Primary Ingredient

        14.5.3. By Customer Orientation

        14.5.4. By Pack Size

        14.5.5. By Sales Channel

    14.6. Market Trends

    14.7. Key Market Participants - Intensity Mapping

    14.8. Drivers and Restraints - Impact Analysis

15. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    15.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        15.4.1. By Country

            15.4.1.1. Brazil

            15.4.1.2. Mexico

            15.4.1.3. Colombia

            15.4.1.4. Argentina

            15.4.1.5. Rest of Latin America

        15.4.2. By Primary Ingredient

        15.4.3. By Customer Orientation

        15.4.4. By Pack Size

        15.4.5. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Primary Ingredient

        15.5.3. By Customer Orientation

        15.5.4. By Pack Size

        15.5.5. By Sales Channel

    15.6. Market Trends

    15.7. Key Market Participants - Intensity Mapping

    15.8. Drivers and Restraints - Impact Analysis

16. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    16.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        16.4.1. By Country

            16.4.1.1. Germany

            16.4.1.2. United Kingdom

            16.4.1.3. France

            16.4.1.4. Italy

            16.4.1.5. Spain

            16.4.1.6. BENELUX

            16.4.1.7. Nordic

            16.4.1.8. Russia

            16.4.1.9. Poland

            16.4.1.10. Rest of Europe

        16.4.2. By Primary Ingredient

        16.4.3. By Customer Orientation

        16.4.4. By Pack Size

        16.4.5. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Primary Ingredient

        16.5.3. By Customer Orientation

        16.5.4. By Pack Size

        16.5.5. By Sales Channel

    16.6. Market Trends

    16.7. Key Market Participants - Intensity Mapping

    16.8. Drivers and Restraints - Impact Analysis

17. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    17.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        17.4.1. By Country

            17.4.1.1. China

            17.4.1.2. Japan

            17.4.1.3. South Korea

        17.4.2. By Primary Ingredient

        17.4.3. By Customer Orientation

        17.4.4. By Pack Size

        17.4.5. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Primary Ingredient

        17.5.3. By Customer Orientation

        17.5.4. By Pack Size

        17.5.5. By Sales Channel

    17.6. Market Trends

    17.7. Key Market Participants - Intensity Mapping

    17.8. Drivers and Restraints - Impact Analysis

18. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    18.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        18.4.1. By Country

            18.4.1.1. India

            18.4.1.2. Thailand

            18.4.1.3. Malaysia

            18.4.1.4. Indonesia

            18.4.1.5. Singapore

            18.4.1.6. Rest of South Asia

        18.4.2. By Primary Ingredient

        18.4.3. By Customer Orientation

        18.4.4. By Pack Size

        18.4.5. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Primary Ingredient

        18.5.3. By Customer Orientation

        18.5.4. By Pack Size

        18.5.5. By Sales Channel

    18.6. Market Trends

    18.7. Key Market Participants - Intensity Mapping

    18.8. Drivers and Restraints - Impact Analysis

19. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    19.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        19.4.1. By Country

            19.4.1.1. Australia

            19.4.1.2. New Zealand

        19.4.2. By Primary Ingredient

        19.4.3. By Customer Orientation

        19.4.4. By Pack Size

        19.4.5. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Primary Ingredient

        19.5.3. By Customer Orientation

        19.5.4. By Pack Size

        19.5.5. By Sales Channel

    19.6. Market Trends

    19.7. Key Market Participants - Intensity Mapping

    19.8. Drivers and Restraints - Impact Analysis

20. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023

    20.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034

        20.4.1. By Country

            20.4.1.1. United Arab Emirates

            20.4.1.2. Saudi Arabia

            20.4.1.3. Other GCC Countries

            20.4.1.4. North Africa

            20.4.1.5. South Africa

            20.4.1.6. Central Africa

        20.4.2. By Primary Ingredient

        20.4.3. By Customer Orientation

        20.4.4. By Pack Size

        20.4.5. By Sales Channel

    20.5. Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Primary Ingredient

        20.5.3. By Customer Orientation

        20.5.4. By Pack Size

        20.5.5. By Sales Channel

    20.6. Market Trends

    20.7. Key Market Participants - Intensity Mapping

    20.8. Drivers and Restraints - Impact Analysis

21. Country-level Market Analysis, 2024

    21.1. United States Market Analysis

        21.1.1. By Primary Ingredient

        21.1.2. By Customer Orientation

        21.1.3. By Pack Size

        21.1.4. By Sales Channel

    21.2. Canada Market Analysis

        21.2.1. By Primary Ingredient

        21.2.2. By Customer Orientation

        21.2.3. By Pack Size

        21.2.4. By Sales Channel

    21.3. Brazil Market Analysis

        21.3.1. By Primary Ingredient

        21.3.2. By Customer Orientation

        21.3.3. By Pack Size

        21.3.4. By Sales Channel

    21.4. Mexico Market Analysis

        21.4.1. By Primary Ingredient

        21.4.2. By Customer Orientation

        21.4.3. By Pack Size

        21.4.4. By Sales Channel

    21.5. Colombia Market Analysis

        21.5.1. By Primary Ingredient

        21.5.2. By Customer Orientation

        21.5.3. By Pack Size

        21.5.4. By Sales Channel

    21.6. Argentina Market Analysis

        21.6.1. By Primary Ingredient

        21.6.2. By Customer Orientation

        21.6.3. By Pack Size

        21.6.4. By Sales Channel

    21.7. Germany Market Analysis

        21.7.1. By Primary Ingredient

        21.7.2. By Customer Orientation

        21.7.3. By Pack Size

        21.7.4. By Sales Channel

    21.8. United Kingdom Market Analysis

        21.8.1. By Primary Ingredient

        21.8.2. By Customer Orientation

        21.8.3. By Pack Size

        21.8.4. By Sales Channel

    21.9. France Market Analysis

        21.9.1. By Primary Ingredient

        21.9.2. By Customer Orientation

        21.9.3. By Pack Size

        21.9.4. By Sales Channel

    21.10. Italy Market Analysis

        21.10.1. By Primary Ingredient

        21.10.2. By Customer Orientation

        21.10.3. By Pack Size

        21.10.4. By Sales Channel

    21.11. Spain Market Analysis

        21.11.1. By Primary Ingredient

        21.11.2. By Customer Orientation

        21.11.3. By Pack Size

        21.11.4. By Sales Channel

    21.12. Belgium Market Analysis

        21.12.1. By Primary Ingredient

        21.12.2. By Customer Orientation

        21.12.3. By Pack Size

        21.12.4. By Sales Channel

    21.13. Netherlands Market Analysis

        21.13.1. By Primary Ingredient

        21.13.2. By Customer Orientation

        21.13.3. By Pack Size

        21.13.4. By Sales Channel

    21.14. Nordic Market Analysis

        21.14.1. By Primary Ingredient

        21.14.2. By Customer Orientation

        21.14.3. By Pack Size

        21.14.4. By Sales Channel

    21.15. Russia Market Analysis

        21.15.1. By Primary Ingredient

        21.15.2. By Customer Orientation

        21.15.3. By Pack Size

        21.15.4. By Sales Channel

    21.16. Poland Market Analysis

        21.16.1. By Primary Ingredient

        21.16.2. By Customer Orientation

        21.16.3. By Pack Size

        21.16.4. By Sales Channel

    21.17. Ukraine Market Analysis

        21.17.1. By Primary Ingredient

        21.17.2. By Customer Orientation

        21.17.3. By Pack Size

        21.17.4. By Sales Channel

    21.18. China Market Analysis

        21.18.1. By Primary Ingredient

        21.18.2. By Customer Orientation

        21.18.3. By Pack Size

        21.18.4. By Sales Channel

    21.19. Japan Market Analysis

        21.19.1. By Primary Ingredient

        21.19.2. By Customer Orientation

        21.19.3. By Pack Size

        21.19.4. By Sales Channel

    21.20. China Market Analysis

        21.20.1. By Primary Ingredient

        21.20.2. By Customer Orientation

        21.20.3. By Pack Size

        21.20.4. By Sales Channel

    21.21. South Korea Market Analysis

        21.21.1. By Primary Ingredient

        21.21.2. By Customer Orientation

        21.21.3. By Pack Size

        21.21.4. By Sales Channel

    21.22. India Market Analysis

        21.22.1. By Primary Ingredient

        21.22.2. By Customer Orientation

        21.22.3. By Pack Size

        21.22.4. By Sales Channel

    21.23. Thailand Market Analysis

        21.23.1. By Primary Ingredient

        21.23.2. By Customer Orientation

        21.23.3. By Pack Size

        21.23.4. By Sales Channel

    21.24. Malaysia Market Analysis

        21.24.1. By Primary Ingredient

        21.24.2. By Customer Orientation

        21.24.3. By Pack Size

        21.24.4. By Sales Channel

    21.25. Indonesia Market Analysis

        21.25.1. By Primary Ingredient

        21.25.2. By Customer Orientation

        21.25.3. By Pack Size

        21.25.4. By Sales Channel

    21.26. Singapore Market Analysis

        21.26.1. By Primary Ingredient

        21.26.2. By Customer Orientation

        21.26.3. By Pack Size

        21.26.4. By Sales Channel

    21.27. Australia Market Analysis

        21.27.1. By Primary Ingredient

        21.27.2. By Customer Orientation

        21.27.3. By Pack Size

        21.27.4. By Sales Channel

    21.28. New Zealand Market Analysis

        21.28.1. By Primary Ingredient

        21.28.2. By Customer Orientation

        21.28.3. By Pack Size

        21.28.4. By Sales Channel

    21.29. United Arab Emirates Market Analysis

        21.29.1. By Primary Ingredient

        21.29.2. By Customer Orientation

        21.29.3. By Pack Size

        21.29.4. By Sales Channel

    21.30. Saudi Arabia Market Analysis

        21.30.1. By Primary Ingredient

        21.30.2. By Customer Orientation

        21.30.3. By Pack Size

        21.30.4. By Sales Channel

22. Market Structure Analysis

    22.1. Global Market Competition - a Dashboard View

    22.2. Industry Structure Analysis

        22.2.1. % tier 1 market players

        22.2.2. % tier 2 market players

        22.2.3. % tier 3 market players

    22.3. Global Market Company Share Analysis

        22.3.1. For Tier 1 Market Players, 2024

        22.3.2. Company Market Share Analysis of Top Players, By Region

    22.4. Key Participants Market Presence (Intensity Mapping) by Region

23. Competition Analysis

    23.1. Competition Dashboard

    23.2. Competition Benchmarking

    23.3. Competition Deep Dive

        23.3.1. Olly Sleep

            23.3.1.1. Product Portfolio

            23.3.1.2. Product Claim

            23.3.1.3. Revenue by Market Segments

            23.3.1.4. Sales Footprint

            23.3.1.5. Strategy Overview

            23.3.1.6. SWOT Analysis

        23.3.2. Nature Made Sleep

        23.3.3. Vitafusion SleepWell

        23.3.4. Zarbee's Naturals Sleep

        23.3.5. Natrol Melatonin

        23.3.6. Luna Kids Sleep Aid

        23.3.7. ZzzQuil Pure Zzzs Melatonin

        23.3.8. SleepDrops Sleep

        23.3.9. Nytol Herbal Sleep

        23.3.10. Holland & Barrett Sleep Well

        23.3.11. Bimuno Sleep Formula

        23.3.12. Puori Sleep Aid

        23.3.13. VitaBiotics Wellkid Peppa Pig Sleep

        23.3.14. Other Players (On Additional Requests)

24. Assumptions and Acronyms Used

25. Research Methodology

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