19 best baby clothes brands and retailers to shop now

As we head into the Autumn, the best baby clothes you can buy are cute, cosy — and perhaps adorned with the odd pumpkin or two. But whether it's your first go at parenthood, or you're looking to impress loved ones with a thoughtful baby gift or something special for a one-year-old, figuring out where to shop can be rather tricky.

Sure, people will say, “They outgrow everything so fast—don't buy too much!” They're not wrong, but trust that babies (and their sweet little digestive tracts) will demand them in multiples. We also can't deny that in the age of everyone being a documentarian, parents always have cameras at the ready (looking at you, G-mas and G-pas of the world). So, if you’re the style-loving kind by nature, it’s impossible to resist adding some high-end options to cart. Think: fuzzy retro fleeces, cute matching tracksuit sets, and plenty of bow-embellished tops and dresses.

Before we get into the best baby clothes and what brands to buy them from, a word on secondhand clothing: yes. Just, yes. Whether you're buying them from your local Oxfam store or receiving them from a fellow parent, or will soon have clothing to donate from your own babe, few things are better than giving gently used clothing new life. If you're getting a present for a new dad or a gift for new mum, or are simply in the market for fresh clothing for your little, there are generally three tiers to think of.

Where to shop the best baby clothes brands at a glance

Much like price, this is a matter of preference—style-wise, budget-wise, and shopping-habit-wise. If you prefer convenience, get even comfier at your preferred mass retailer of choice. If you like shopping small, first start at your local indie kids’ store, then hop online for curated pieces you'll low-key want for yourself.

• The Best Bulk Baby Clothing: H&M
• The Most Trendy Baby Clothing: Zara
• The Best Baby Gift Sets: The White Company
• The Softest Organic Baby Clothing: Mori
• The Best Designer Baby Apparel: Ssense

Whether you’re searching for organic-only options, going for neutrals, or trying to make every moment a matching one, keep scrolling to shop some of the best baby clothes around.

How to shop for the best baby clothes

• Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers.
• Elevated essentials and special occasion outfits: Tap here for organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, and the sweetest shoes for those first steps.
• Novelty clothing: There are lots of celebrations that the little guy or girl of the hour will be invited to (and maybe hosting) from holidays to milestone first birthdays. These are the picture-frame-worthy outfits.

How much should I spend on baby clothes?

Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upwards of £40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies' clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of £10 to £20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.

What are the best clothes to bring a newborn home from the hospital in?

Ah, the going home outfit. New parents everywhere look forward to baby's big debut and take the opportunity to dress them accordingly in something special, whether a onesie that says something like “Hello, world!” or a special dress. In general, the choice is yours, but make sure to consider the weather. Babies can't regulate their body temperature the same way older children and adults can. The general rule of thumb, according to the American Academy of Pediatrics (AAP), is to dress newborns in one more layer of clothing than an adult would wear in the same conditions.

We also recommend avoiding clothing that restricts baby's leg movements. Hospitals require babies go home securely strapped into a car seat, and some layettes — like gowns cinched at the feet — won't allow you to properly strap them into their seat.

Bulk bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them.

1. H&M

Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they're breathable and great for playing indoors — or outside in the warmer months.

• Best for: bulk buying basics.
• Size ranges: Newborn-4 years.
• Shipping: Delivery is free for all plus members and free for members spending £30 or more. Standard delivery takes between two and four days, but next day delivery is also available if you order before 7pm.
• Return policy: Within 28 days via Royal Mail or Evri.

Save when you shop for the best baby clothes with these H&M promo codes.

2. Uniqlo

Yes, the place you stock-up on Heattech thermals and TikTok-trending crossbody bags also has top-notch clothing for babies and toddlers. Here, you'll find a wide assortment of summer holiday pieces for last-minute summer sun as well as a plethora of padded parka jackets, teddybear fleeces, corduroy dresses, knitwear and adorable printed leggings. Must-haves for every season.

• Best for: winter clothing.
• Size ranges: Newborn to age 3-4, depending on the piece.
• Shipping: Free standard delivery on all orders over £50. Free pick-up from store next day.
• Return policy: Returns within 28 days.

Save when you shop for the best baby clothes with these Uniqlo promo codes.

3. La Redoute

The French fashion brand of mail-order fame – which has caused a stir over its Instagram-ready interiors and clever fashion collaborations – has an insanely popular kids section. You can find squeal-worthy items across a range of budgets and brands at La Redoute, miniature Converse trainers included. But whatever you do, don't sleep on their own-brand pieces by La Redoute Collections.

• Best for: Unique designs
• Size ranges: Birth-3 years.
• Shipping: Standard delivery takes 3-5 working days and costs £3.99.
• Return policy: Free returns within 21 days.

Save when you shop for the best baby clothes with these La Redoute promo codes.

4. Amazon

Want to check out with more than just baby clothing? Some diapers, bibs, or binkies, perchance? Amazon has some great finds — from Gerber Baby’s easy-on onesies (with more than 49,000 ratings) to the softest Burt’s Bees Baby booties. One not-so-secret treasure? The Amazon Essentials Disney Baby section. Yep, if the parents are Disney fans, consider your search over.

• Best for: Fast shipping.
• Size ranges: Varies by product.
• Shipping: Next day delivery for Amazon Prime Members.
• Return policy: Varies by stockist.

Save when you shop for the best baby clothes with these Amazon promo codes.

5. Marks and Spencer

Welcome to your dream marketplace for your entire family (an introduction you most likely don't need). Marks and Spencer, as expected, have a focus on details – where sleepsuits and bodysuits are made from 100% pure cotton, poppers are nickel-free and seems are flat to eliminate any rubbing and protect sensitive skin. We wouldn't expect anything less.

• Best for: Super-soft cotton.
• Size ranges: Newborn-3 years.
• Shipping: Order before 10pm for free next-day in-store collection. Standard delivery to your house costs £3.50 and comes in 2-4 working days.
• Return policy: Returns are free. Standard policy is 35 days from purchase​ and applies to online and in-store purchases. Sale items are 14 days from purchase.

Save when you shop for the best baby clothes with these Marks and Spencer promo codes.

6. Boots

Palm print co-ords, quilted pram-suits, ruffled dresses and bunny adorned sleepsuit multi-packs? There's no reason not to shop Boots' baby clothing – especially since you can pick up your vitamin C serum, moisturiser, face SPF and collagen supplement top-ups while you're at it. The British high street stalwart specialises in stocking affordable clothing for babies between 0 and 24 months which just looks happy. Seriously, we dare you not to smile as you peruse its rainbow PJs, printed kimonos, and adorable newborn one-pieces.

• Best for: Multi-packs and baby grows.
• Size ranges: 0-24 months.
• Shipping: Free standard delivery when you spend £25. Next day delivery costs £4.95.
• Return policy: You can return any unwanted items free of charge within 35* days for a refund or replacement.

Save when you shop for the best baby clothes with these Boots promo codes.

7. Next

From newborn clothing and accessories, to nursery furniture and equipment, Next is home to a wide range of baby products from stockists like JoJo Maman Bebe, aden + anais, and Mamas & Papas. Expect cute as can be rompers adorned with colourful fruit prints, chic tee and shorts sets, and plenty of super cute sleepsuits.

• Best for: Modern multipacks with cute and trendy patterns and slogans.
• Size ranges: 0-24 months.
• Shipping: Free standard delivery when you spend £25. Next day delivery costs £4.95.
• Return policy: You can return any unwanted items free of charge within 35* days for a refund or replacement.

So you want to splurge a little on the little? We get it. They're only one year old once. This may be the cutest they'll be their whole life! (Relax, we said may.) There are plenty of mom-and-pop shops that curate beautiful brands in this lane, so after you check your local baby stores, here are some of our go-to places to shop.

8. Zara

Come for the essentials; stay for the seasonal styles. To be honest, we put The Zara kids' section is so popular that — by the time outfits go on sale — they're usually available only in the largest or the smallest sizes. So. Damn. Cute.

• Best for: Trend-led styles.
• Size ranges: 0/1 months–6Y.
• Shipping: Shipping to a Zara store is free and takes 2-3 days. Home delivery is £3.95 for 2-3 working days, or £4.95 for next day guaranteed.
• Return policy: Return for free to a Zara store or to a drop point for £1.95. Both within 30 days.

9. The White Company

The White Company is the place for finding show-stopping presents. The luxury home retailer, which was established as a mail-order business by Chrissie Rucker in 1994, serves up unisex baby clothing in abundance, as well as gifts, baby boxes and the most adorable soft toys. The majority of their pieces are made from super-soft organic cotton, and accessibility has been placed front-and-centre of mind at all times. Take the double ended leg zips, for example. They make for easy and non-disruptive changing, even in the middle of the night.

• Best for: Classic pieces.
• Size ranges: 0 months-3Y.
• Shipping: Standard delivery takes 3-5 days. £3.50 for orders under £30 and free for orders over £50. Next day delivery is £7.95 - you need to order by 7pm.
• Return policy: Returns to store are free, returns by post cost £2.50.

10. Mini Boden

A brand that really needs no explanation, except to say: you know the mom or dad who would simply adore seeing their little one in this British label's playful, vibrant, and photo-ready outfits. Illustrations are playful, the swimwear is SO cute we might melt, and the Everyday Essentials selection means you'll always have a bright and colourful tee on rotation.

• Best for: Playful prints.
• Size ranges: 0 months-14 Y.
• Shipping: Standard delivery takes 2-3 working days and is free when you spend over £50.
• Return policy: Returns are free within 90 days.

Save when you shop for the best baby clothes with these Boden promo codes.

11. Mango

Surprised? Of course not. You absolutely must shop Mango's baby section if you're a new parent or know a new parent – not least because the brand's same trend-led approach to design shines through. Think: belted trench coats, faux fur quilted coats, Broderie Anglaise summer dresses and teeny tiny espadrilles that have been made in Spain. We can't.

• Best for: Mini-me dressing.
• Size ranges: 9 months - 6Y.
• Shipping: Free to store within a week, home delivery free over £30 and it takes 2-8 days.
• Return policy: Free returns within 30 days.

Save when you shop for the best baby clothes with these Mango promo codes.

12. River Island

River Island makes it exceedingly easy to discover baby clothes that literally look like your clothes, just smaller. There are options available all the way from newborn up to 18 months – each of them looking endlessly expensive than it actually is. Find slogan t-shirts, snowsuit baby onesies and baby-grow outfits with matching hats and booties. Delivery is pretty speedy, too.

• Best for: Summer holiday shopping.
• Size ranges: 0-18 M (plus kids clothing).
• Shipping: Standard delivery within 5 working days, costs £4.
• Return policy: Items can be returned within 28 days of delivery or store purchase.

Save when you shop for the best baby clothes with these River Island promo codes.

13. Gap

There's just something about dressing babies like they're headed to a ’90s commercial shoot. Gap is a must-shop for baby clothing in classic styles, and though it's not the most affordable of the big-box retailers, a ton of sales take place throughout the year, so a great deal isn't all that hard to come by. (Don't sleep on the clearance section either).

• Best for: wardrobe staples.
• Size ranges: 0–5Y.
• Shipping: Delivery to stores is free. Standard courier delivery charge to home is £4.95 per delivery.
• Return policy: Free returns within 30 days.

Save when you shop for the best baby clothes with these GAP promo codes.

14. Baby Mori

For incredibly soft and impeccably designed clothing, head to Mori. The brand produces clothing that's not only comfortable and thermoregulating but also sustainable and highly durable; its signature material is a blend of organic cotton and organic bamboo from viscose. We recommend this brand especially if you're gifting a baby layette or in need of a life-changing sleep sack (that'll live up to future kiddos).

• Best for: Supersoft organic clothing.
• Size ranges: Newborn–5/6Y.
• Shipping: Varies based on location.
• Return policy: Within 30 days.

And now the category most parents wouldn't shop for themselves — but gifters might. These are retailers that dish out designer threads for kids, and offer great resale opportunity. Will these novelty items usher them in as @thepeoplegallery's first-ever infant style icon? We don't know! But try these parents may.

15. My 1st Years

When it comes to cute personalised baby clothes, My 1st Years is definitely our go-to brand. From knitted blankets and newborn onesies, to cute toddler tops and accessories, you'll find plenty of pieces ready to be customised with your baby's name or a cute message.

• Best for: Personalised pieces.
• Size ranges: 0-7Y.
• Shipping: Standard delivery takes up to five working days and costs £3.99.
• Return policy: Free returns for any errors in personalisation.

16. Harrods

Does the parent don a Hunza G swimsuit on every summer holiday? Wear designer, logo-laden sandals exclusively? Harrods' baby section, which has been built on the ethos that contents of your child's wardrobe says a lot about the mark they make on the world, is a curated edit of labels big and small to help them become who they really are. First designer purse, incoming.

• Best for: A curation of big and small brands.
• Size ranges: Dependent on the stocked brand.
• Shipping: Standard delivery takes 2-3 days and costs £5.95.
• Return policy: Free within 14 days.

17. Stella McCartney

Sorry, but as far as designer baby clothes go, Stella McCartney WINS on the cute-scale. All outfits are made from organic cotton, grown without harmful chemicals, and you can't help but feel warm and fuzzy when you scroll through the plethora of check, rainbow and sunshine-adorned garms.

• Best for: Sustainable clothing and mood-boosting prints.
• Size ranges: 3-36M.
• Shipping: £10.
• Return policy: Within 30 days for full price items and 14 days for discounted items.

18. Selfridges

Once you've picked up your designer baby changing bag, make a beeline for the baby clothes at Selfridges - where pieces from designer creations have been scaled down to miniature proportions. But don't be deceived: the focus is still on comfort and charming prints, from adorable fur sleepsuits to snuggly coats.

You can filter by options that are better for the planet (just keep an eye out for the department store's yellow Project Earth banner), and pick up everything from Moncler to Gucci, Boss and Kenzo. Tiny velour Juicy Couture tracksuits included.

• Best for: Shopping for gifts and clothing in one fell swoop.
• Size ranges: Dependent on the brand.
• Shipping: Free delivery on UK orders over £150. You can get same day delivery if you live in London. Terms and conditions apply.
• Return policy: By post or by complimentary courier.

Save when you shop for the best baby clothes with these Selfridges promo codes.

19. La Coqueta

Last but not least comes La Coqueta, a brand which was established by a mother-of-five, Celia Muñoz, back in 2013. It quickly became known as Celia's “sixth child” and has grown with every collection. The brand marries modern traditionalism with Spanish nostalgia to create distinct and unique pieces which encourage a new generation of fashionistas.

• Best for: Spanish chic.
• Size ranges: 0M-3Y.
• Shipping: Free delivery over £150. Standard delivery costs £3.95 otherwise and takes 3-5 days.
• Return policy: Within 28 days.

This story originally appeared on GLAMOUR US.