James McQuivey
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February 2008
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“Value comes from seeing what customers need and delivering it. Digital disruptors will do all of this at lower cost, with faster development times, and with greater impact on the customer experience than anything that came before.”
― Digital Disruption: Unleashing the Next Wave of Innovation
― Digital Disruption: Unleashing the Next Wave of Innovation
“The only source of competitive advantage now is a focus on knowledge of and engagement with customers.”
― Digital Disruption: Unleashing the Next Wave of Innovation
― Digital Disruption: Unleashing the Next Wave of Innovation
“They started by cutting out the bottom of a bottle and attaching an old webcam Harry literally had lying around in his office to the bottom of the bottle. They secured the camera inside a plastic bag to make it waterproof, then affixed the whole assembly to the body of the bottle and put water in it. Then they recorded Harry taking a drink, viewed from the unique vantage point of being inside the bottle.”
― Digital Disruption: Unleashing the Next Wave of Innovation
― Digital Disruption: Unleashing the Next Wave of Innovation
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