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Grooming

The 18 best electric toothbrushes for pearlier whites: Tried and tested by GQ's grooming editors

Brush up on the best electric toothbrushes to make your dentist beam with pride.

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Best overall electric toothbrush
Oral-B iO10
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Best Philips electric toothbrush
Philips Sonicare 9900 Prestige
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Best AI-enhanced electric toothbrush
Oral-B iO9
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Skip to: How we test the best electric toothbrushes 2024 | What type of electric toothbrush are there?| What brand of electric toothbrush is best? | Why should you use an electric toothbrush? | Do dentists recommend electric toothbrushes? | What features should I look out for in an electric toothbrush? | Do I need a Bluetooth-enabled toothbrush | Can an electric toothbrush be bad for your teeth? | How often should I replace my electric toothbrush heads? | What are the best men’s grooming tools 2024?

What is Amazon Prime Day 2024?

If you're unfamiliar with Amazon Prime Day 2024, think of it as a digital shopping festival where prices on thousands of products, including top-tier electric toothbrushes, are slashed for 48 hours. We only mention it because it serves up a chance to upgrade your oral care routine with high-end models, from brands like Oral-B or Philips Sonicare, at a fraction of their usual cost. The deals extend far beyond dental care though, with offers on anything from alcohol, dumbbells, and 4K TVs, to air fryers, BBQs, and moisturisers all present and accounted for.

When is Amazon Prime Day 2024?

The main Prime Day event kicks off on 16-17 July, but savvy shoppers should start browsing now. Early deals on electric toothbrushes and other products are already live, and we're committed to keeping you informed with regular updates before, during, and after the big day, so you can brush up on the best bargains. Pun intended.

How we test the best electric toothbrushes of 2024

Not only do GQ's team of grooming experts swear by their electric toothbrushes, but they'll also be the first amongst us to evangelise about their chosen brush heads and flossing strategy. As such, there are few better folks to determine the best electric toothbrush for every use imaginable than Owen Gough, who has been covering the broad world of men's grooming tools for more than seven years.

Throughout his rigorous testing process, he has used every toothbrush listed below, assessing the value for money, it's charging capabilities and battery life, how well it brushes teeth and if it features any clever AI tech to connect to your smartphone. Of course, it needs to run smoothly, so he also took a look at how east it is to use in tandem with your phone and if it comes with spare brush heads to stop them from becoming dull. Elsewhere, we've looked at a combination of user reviews, specs, and features to pick the cream of the electric toothbrush crop.

What type of electric toothbrush are there?

If you're used to the usual up-down brushing motions of a manual toothbrush, you'll be surprised to know there are two camps when it comes to brushing your teeth with an electric one. The Oral-B iO series’ oscillating round brush heads rotate at thousands of brushes per minute, isolating each tooth to give it a clean at lightning speeds.

Sonic brushes resemble traditional toothbrush heads and are the default for Philips' Sonicare range. Instead of rotating, they vibrate at ultra-high frequencies to wash plaque and dirt away from the gum line. Both have a range of different cleaning modes that offer varying speeds or power settings for a deeper wash or a gentle clean for sensitive gums, (which are largely all the same we might add) but give you the choice to switch up your cleaning as and when you need it. With either choice, your teeth will be happy.

If it's proper advice you're after, then Hundeshagen advises, “Simply let the brush glide from tooth to tooth, ensuring you are covering all surfaces of your teeth and gums, for the dentist recommended two minutes. Different electric toothbrush models have different features such as a 2-minute timer, pressure sensor and even guided brushing using artificial intelligence, to make brushing your teeth even more effective.”

What brand of electric toothbrush is best?

While you've likely sworn allegiance to particular brands for your other gadgets –hands up who refuses to be anything other than Team iPhone– there really doesn't need to be that much loyalty when it comes to toothbrushes, mostly because there are quite a few solid options available at any budget, from the cheap travel options all the way up to the more expensive models.

You've all heard of Oral-B, which is easily the most visible brand in the oral healthcare world, but for good reason. Oral-B's iO series stands out above the rest for the unparalleled AI integration that we just didn't know we needed; though be prepared to spend more on these ones. Alternatives like the Oral-B Pro series are solid if you’re on a budget, but will drop several high-end features like AI connectivity to your smartphone.

Philips offers alternative sonic options which can be kinder to your gums if the oscillating option is too abrasive. then there are the best of the rest, with the likes of Suri, Panasonic and Ordo producing excellent alternatives for those who are eco-conscious, after longer batteries, or even want to do a spot of beard trimming with the same device. In all cases, it's largely down to your budget and personal preference, but you'll be guided through our shopping expert favourites below.

Why should you use an electric toothbrush?

Electric toothbrushes take a lot of the effort and guesswork from your hygiene routine, with built-in brushing timers so you’re not under or over-brushing, sensors to warn you if you’re brushing too hard on your gums, and trackers to help you see different areas of your mouth you’re regularly missing. If you’ve got your technique down to a T with a manual one, then you might not see an electric one as much of an improvement.

Bluetooth-enabled electric smart brushes like the Oral-B smart series also give you a score with real-time feedback via the brand’s Oral-B app, prompting you to forever be hunting for the perfect score every time you brush for a dentist-recommended smile. Many smart rechargeable electric toothbrushes also have two-minute timers to help ensure a dazzling Colgate smile. Remember though, you’ll still need to floss, ideally with the help of one of the best water flossers.

Do dentists recommend electric toothbrushes?

Anyone struggling to keep a regular routine will benefit from an electric brush simply because it makes all your cleaning a little easier, but it’s worth noting that dentists don’t really care what kind of brush you’re using, so long as you use it properly. The American Dental Association (ADA) reckons you can use either, so long as you’re brushing twice a day for two minutes with fluoride toothpaste.

Don't believe them? Our mates at Oral-B say, “Electric toothbrushes are proven to remove six times more plaque than using a manual toothbrush, which is one of the reasons why dental professionals recommend using an electric toothbrush, twice a day, for a minimum of two minutes. For optimum oral health and supreme gum care, you should also ensure you are flossing regularly.” Never neglect the floss.

What features should I look out for in an electric toothbrush?

Brushing motion: Toothbrushes come in two styles: oscillating and sonic. Oscillating brushes have a motor inside that twists the brush head in a rotating motion, gripping the teeth and brushing between the teeth and keeping things squeaky clean. It's mainly the domain of Oral-B's brushes but you might also see other brands utilising this one. The other type is sonic pulses, which firmly vibrates the brush and teeth to shake off detritus.

Brushing modes: The vast majority of toothbrushes have several cleaning modes depending on the type of brush you're after. For instance, some will have specific settings for sensitive teeth, gum cleaning, daily cleanse or a dedicated mode for cleaning your tongue. Pricier models will feature more modes and, while most are largely the same sort of thing with minute variations in speed, it might be that you need to look after delicate gums for the foreseeable future.

Replacement heads: You should be replacing your toothbrush head every month or so, but it can often be a headache to set up a subscription or remember to actually buy some new ones every once in a while. Replacing the heads keeps the bristles clean and firm for brushing, and the vast majority of our top picks below have rolling purchases of three heads or more so you have no excuse.

Included extras: Investing heavily in an electric toothbrush might also mean you get a few extra bits and bobs alongside the device. For instance, some come with travel cases, replacement heads as part of the main purchase, or UV cleansing cases to totally clean your brush ready for the morning.

Battery life: Almost all electric toothbrushes feature lithium, rechargeable battery to power the motor, and in almost all cases that we've tested, they last around two weeks of brushing before requiring a trip to the wall socket. Some may last longer (the spennier ones will have more endurance) but anything longer than a week saves you the regular headache of having to top it up before you brush.

Do I need a Bluetooth-enabled toothbrush?

Modern toothbrushes are packed full of smart tech that goes a long way in elevating your brushing technique, but this impressive modernity requires a Bluetooth connection to your smartphone to make it work. Chances are you've got a Bluetooth-enabled handset, so it's not too much of an interruption to your normal routine, but it will require you to have your phone while standing in front of the mirror.

Essentially, this connection will sync up your two devices so you can keep track of the smart features on your phone. This might be monitoring your brushing routine, showing you the quality of your brush with trackable graphs or, in the more extreme and expensive cases, showing you a 3D live map of your gob so you can see which teeth are getting the most love and where you need to work harder.

To get it connected, you'll have to enable Bluetooth on your phone and then likely download an app from the brand. This will hook the two up so you can track your progress on your phone. Admittedly, you don't really need this to brush your teeth. The devices will work without this feature, but you do get a tonne more things to play around with if you choose to do so and, given that you're paying a fairly hefty cost for the models with this option enabled, you may as well use all the features available.

Can an electric toothbrush be bad for your teeth and gums?

You've all had to suffer through a dentist lecturing you on the qualities of a good electric toothbrush, but is there any suggestion that they can actually be harmful to your mouth health? If you're too vigorous on your teeth or brush too heavily on your gums, you can actually eliminate the healthy enamel and cause gum recession, which can lead to long-term issues further down the line where teeth are loose and it's harder to clear up plaque. However, you can still do this with a normal manual brush, so it's worth keeping an eye on how hard you press when you brush.

The beauty in using an electric toothbrush is that the vast majority of them have a pressure sensor on the handle, warning you when you're pressing too hard and showing you the perfect amount to push your brush to get a thorough clean without damaging your gums.

How often should I replace my electric toothbrush heads?

Hygiene should be upfront in your thoughts as you purchase a new toothbrush. One of the biggest concerns? How often you should replace the brush part of the tool itself? The brush is the part that interacts with your gob the most, so it's always going to deteriorate over time as well as accumulate the stuff you don't want to be putting back in your mouth. Therefore, getting into the habit of regularly replacing them is only going to be beneficial.

Most recommendations suggest you replace your brush head every three months to keep them in pristine condition, and you can usually buy a year's worth of brush heads from retailers like Amazon when you pick up the brush, but that does require some future planning to know when you need to buy more.

However, most of the time, that stress can be removed from your thoughts, as you can sign up to subscription packages that automatically send you a shiny new set of heads when you need it.

What are the best men’s grooming tools 2024?

There’s nothing wrong with taking care of yourself, but for many, collecting all the grooming tools you need to do a decent job is about as tough as Thanos’ hunt for the Infinity Stones: possible, but takes a lot of time and effort. However, our shopping experts are well-versed in finding the best devices to keep you looking sharp and feeling healthy, whether you’re looking to trim down your beard, hydrate your skin or improve your flossing game with a high-powered jet of water.

We’ve got dedicated roundups on all sorts of grooming essentials to help you find out what’s worth buying. Check out our guides on the best beard trimmers, hair clippers, electric shavers, body hair trimmers, nose hair trimmers, moisturisers, water flossers and toothpaste to complete your bathroom cabinet.

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Check out GQ's roundup of the best electric toothbrushes 2024…