When is Prime Day 2024? Here's all we know about Amazon's sale

When is Amazon Prime Day 2024? If you’re asking, then chances are you’re already aware that one of the most anticipated sales events of the year is fast approaching. A summer sale that promises to deliver a veritable bonanza of bargains, it’s an event which offers Prime members exclusive deals and the lowest prices on a vast array of products. In recent years, this Prime Day event has grown to rival even the gargantuan Black Friday sales, with Amazon deals stretching as far as the eye can see.

Whether you've been squirrelling away your pennies for a cutting-edge robot vacuum or eyeing up the latest Samsung or Sony telly, dumbells, laptops, or even 4K TVs, Apple products, Bluetooth headphones and mattresses at all-new low prices, Prime Day 2024 is your golden opportunity to snag that coveted item at a jaw-dropping best buy discount.

One of the most enticing perks of Prime Day is its exclusivity to Amazon Prime members. If you've yet to join this elite shopping club, now might be the perfect time to consider it, especially if you’ve missed out on deep discounts from previous years. Not only will you gain access to the Prime Day sales, but you'll also enjoy year-round benefits like free speedy delivery and access to Prime Video's extensive streaming library — not to mention other events like Amazon’s Big Spring Sale.

So, circle your calendars, charge your devices, and prepare your clicking fingers. Amazon Prime Day 2024 is shaping up to be a shopping spectacular that you won't want to miss. With exclusive deals, rock-bottom prices, and an unparalleled selection of products, it's the perfect opportunity to treat yourself (or your loved ones) without breaking the bank. Happy shopping!

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It's official — Prime Day 2024 will take place 16-17th July, though you can already take advantage of early access discounts in the run up to the big day. Traditionally, you're bound to find bargains that hang around a little after the sun has set on the official Prime Day event as well, so it's well worth keeping an eye out.

Prime Day is one of the most important dates in any bargain-hunters diary, right behind Black Friday for its unrivalled ability to save you many, many pounds on your next purchases. It's a two-day treat orchestrated by Jeff Bezos's team to slash prices on some of the most popular Amazon devices – think Kindles, Alexa-enabled Echo speakers and Ring video doorbells – but also generally keeps prices low on everything else. No, seriously, there are massive reductions on things like Oral-B toothbrushes, fitness trackers, smartphones, nose and ear hair trimmers, bottles of whiskey and gym clothes, with some prices dropping by up to 50 per cent for the ultimate thrifty shopping experience.

Amazon has plenty of sales throughout the year, including the spring Prime Big Deal Days and the Black Friday offerings, but the summer Prime Day is the progenitor, the ultimate sale from the online retailer. From hour-long lightning deals that crash down the price of must-have items well below usual, to ongoing offers that reduce the cost of tech, clothing and household items there's almost certainly going to be an offer for you.

In fact, you can do a general stock check of anything you need, like grabbing a bumper pack of Pepsi Max cans or a new battery for your electric drill if that's where your priorities lie. Who are we to judge? In years gone by, we've seen Nintendo Switch consoles and peripherals fall by 30 per cent, the latest iPhones shed up to £180 and 4K Ultra HD TVs that would usually cost over a grand fall below £400, making it an excellent opportunity to save cash on pretty much anything, be that a treat for yourself or a loving gift courtesy of the biggest online store in the world.

As it's on Amazon, we'd recommend signing up for the Prime subscription service to get access to every single deal across the sale. You'll still find some decent offers, but the whole range of discounts won't be available to you unless you have an Amazon Prime membership, and you also won't get the free next-day delivery, which is honestly a lifesaver.

Signing up is easy and will cost you £8.99 a month or £89 for the year but you can get a free 30-day trial when signing up with an email address that hasn't already taken up the offer. Once that's done, you'll get speedy deliveries, more deals than your eyeballs can handle and access to Prime Video to boot. If Prime Day isn't really your bag, there are other sales running at the same time at alternative retailers, so why not check out the whole breadth of the internet for all those juicy offers?

By now you should at least be semi-aware of the penny-saving fiesta known as Prime Day, so many will be well-prepped and ready for some bargain hunting, but not everyone takes part in these often enough to know the trick to get the most out of the sale.

Prime Day, like almost every other online shopping event, requires a fair amount of patience, a willingness to do your research, and no little organisation before you get cracking. For the most part, it's best to know what it is you want to buy in the sale ahead of the event to avoid any lapses in willpower or distractions when you start to see the discount symbol next to a new washing machine or air fryer that you definitely don't need. We like to make a list of the things we're looking to buy before it all begins. Think: fancy new beard trimmer, alcohol gift set for dad's birthday, a portable BBQ for the summer getaway and a new phone charger.

Being aware of what you need ahead of time allows for some exceptionally efficient clicking and will reduce the levels of stress you might feel as you're inundated with deals upon deals. It's also worth taking a look well ahead of the event's start date to check to see if what you're buying is actually discounted compared to usual prices. Sometimes Amazon is sneaky and will steadily increase prices on must-have items in the lead-up to Prime Day so that it looks like a larger discount, so it's worth keeping a tab on what you're after to avoid overpaying.

So what is it you can actually buy in the Amazon Prime Day sales? It would probably be far easier and quicker to simply day what isn't in the sale, because you'll find more than 40,000 products will have reduced prices throughout the two-day sale, with some even pushing beyond a 70 per cent drop to help make your new smart speaker, electric toothbrush or bottle of whiskey significantly cheaper.

If you're after specifics, we have a whole host of guides and roundups listed just below here to help you navigate the wide world of Prime Day deals, so we'd point you in the direction of those articles if you're so inclined to do a bit of light homework.

Elsewhere, it's everything you'd pretty much expect, from beard trimmers, vacuum cleaners, mattresses, gym gear, trainers, sex toys, TVs, headphones, air fryers, standing desks and almost everything else in between.

Unlocking access to all these juicy deals shouldn't be your only concern when it comes to signing up for Prime. The monthly fee also covers a wealth of other benefits that more than make up for the cost and can entertain you long after the discounts have subsided. There are many different ways to take advantage but here's a brief rundown of everything you get when you sign up for Prime:

• Amazon Prime next-day delivery
• Prime Music: Featuring millions of songs to stream and enjoy offline on your phone, tablet or laptop
• Prime Video: One of the biggest streaming services full of must-see movies and original TV shows, including The Lord of the Rings: The Rings of Power, Fallout and plenty more
• Prime Reading: Hundreds of new books, magazines and podcasts each month
• Amazon Photos: Unlimited full-resolution storage for your photos
• Prime Gaming: Free games and exclusive in-game content to enjoy on Xbox and PlayStation consoles

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While Prime Day 2024 has yet to kick off, we're still keeping an eye out for any deals that have cropped up ahead of time. Below you'll find a smattering of top deals to whet your appetite ahead of the big day.

The Philips Series 9000 trimmer is one of the best male grooming devices around, with a weighty, premium build, sharp ceramic blades, and a satisfying adjustable dial for changing the shaving length with ease. £130 £95. At amazon.co.uk

One of the best (not to mention, affordable) products to help revitalise damaged skin, you can't go far wrong with springing for this healing retinol serum from CeraVe. £23 £9.60. At amazon.co.uk

The Diamondclean 9000 is one of the best toothbrushes around, and can certainly lay claim to being top of the sonic toothbrush pile. this offer may seem pricey at first, but take a closer look and you'll notice it's for a pair, letting you and your partner enjoy the very best of dental pampering, without having to share. £570 £200. At amazon.co.uk

The Philips 7000 body groomer is ready to swoop in and tame unsightly hair wherever it may reside. A dual-head system provides the flexibility for both long hair or stubble trimming, saving you from faffing around with attaching multiple heads. £92 £73. At amazon.co.uk

A quality 55-inch TV running Amazon's user-friendly OS, for comfortably less than £400? This could be one of the best TV deals of the year — make sure not to miss out. £550 £400. At amazon.co.uk

With all the sales making it hard to figure out what you actually want to buy can be difficult. Amazon's warehouse of gadgets and deals is vast, so heading into the sale with some guidance is vital if you want to cut down browsing time and boost your efficiency. To make it easier for you, we've gone ahead and collected some useful roundups to narrow down your search. From must-have rum to add to your liquor collection to the best mattresses on sale, we've got you covered. Check out our dedicated Prime Day guides below.

Best Alcohol Deals | Best Home Deals | Best Fitness Deals | Best Grooming Deals | Best Mattress Deals | Best Gifting Deals | Best Trainers Deals | Best Prime Day Alternatives