16 Best Prime Day deals 2024: Top early deals for the big sale
We've got the lowdown on all the best deals in Amazon's Prime Day sale
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Amazon's Prime Day Big Deal Day sale has finished for another year, and what a shopping event it was. With more than 70 per cent slashed off everything from top-tier vodka to the most efficient, grass-demolishing lawn mowers, there was a discount for everyone. It's a shame it's over – even if we do have the massive Black Friday 2023 offers landing online soon – but there's always next year, and it's never too early to start getting excited. Amazon throws several shopping celebrations throughout the year, with Prime Day in the summer and the Spring sale preceding it, so you've got plenty of chance across the next 12 months to gobble up on all the deals across grooming, home and kitchen appliances, alcohol and everything in between.
Amazon's pre-Black Friday Prime Big Deal Days sale from 2023 was massive, dropping discounts on Amazon's own-brand Kindles, Echo Dot speakers and tablets, while also proffering juicy drops on beard trimmers, mattresses and moisturisers, so if that's anything to go by, Amazon's Prime Day sale 2024 should be huge. Read on to find out our favourite early Amazon deals and discounts.
Skip to: What is the Amazon Prime Days sale? | When is the Amazon Prime Days sale? | How to sign up for Amazon Prime | How to get Amazon Prime membership for free | Tips for finding the best Prime Big Deal Days deals in 2024
What is the Amazon Prime Day sale?
Back at the beginning of summer, Amazon ran its annual Prime Day sale, which is the second biggest online shopping event of the year outside of its Black Friday deals and Cyber Monday offers – which also happen to be arriving soon on November 24th. However, this initial Amazon sale is a chance for the digital store to do us all a big favour and offer up a few gadgets for a significantly cheaper price than usual. Think of it as a Prime Day 2.0 that's similar to last year's Prime Early Access sale, which was a two-day event that eventually kicked off Amazon's Black Friday offerings.
When is the Amazon Prime Day sale?
Prime's Big Deal Days hit on October 10th and 11th in 2023, so it's natural to expect a similar event time for next year. We don't have any official word from the crown prince of discounts himself, Jeff Bezos, but we'd imagine Amazon wouldn't mess around with timings too much. If you simply must know as soon as possible, keep this page tabbed to find out as soon as we do.
How to sign up for Amazon Prime
Amazon's Prime service is the only way to access these offers, but you get a hell of a lot more than just a few quid off a new smart light. Prime gives you free next-day deliveries on anything you order and access to the brilliant Prime Video service where you can watch the likes of Rings of Power or Jack Ryan online. It costs £8.99 a month or £95 for the year, but there is a way to get a free 30-day trial if you sign up with a unique email address that's never taken advantage of the offer before. If you do use the free trial, you'll get a month of all those great benefits (which should serve football fans well, as a whole weekend's worth of Premier League fixtures later on this month will all be exclusively broadcast there) without paying a penny.
There's a lot to get through, but don't worry, we'll guide you through the whole thing so you won't get lost. In fact, we've got dedicated guides to the best Black Friday deals, best alcohol deals, home and kitchen offers and best grooming discounts from across the sale, helping you find exactly what you want.
How to sign up for Amazon Prime membership for free
We've all tried to figure out a way to get one of the various subscription services for free, be that a weekend of Sky Sports action or just an additional month of Prime benefits. Thankfully, you can get a free trial on Prime if you're happy to practice some of the dark arts of account management: signing up with a fresh email. All you've got to do is use an account email that hasn't previously been attached to Prime before and then call in your 30-day free trial. Doing so will give you unfettered access to the sale without paying for Prime's next-day delivery. Just remember it will automatically charge you once your 30 days are up.
Tips for finding the best Prime Big Deal Days deals in 2024
Before you go wading into the depths of Amazon's digital vault to hunt for a discount on a new telly, it's worth doing a bit of prep to make sure you're ready to make the most out of the sale. If you haven't already, we'd suggest you go ahead and download the Amazon Prime app on your smartphone. It can be installed on Apple and Android devices with no issues and will automatically notify you when certain deals start and you can set up wish lists right in the app so that you'll get alerts when those items you want the most go on sale.
Outside of that, we'll point you in the direction of GQ's newsletter, which will highlight all the deals our shopping editors actually care about, so you can pounce on them before they've sold out. If you want to check out all the offers our editors care about for this sale, then make sure you tab this page so you can come back during the sale and get the latest info as we find it. We'd also point you to our dedicated roundups of the best deals and offers we've seen so far. Our curated guides on the best grooming deals, alcohol deals and mattress deals can be found here, as well as the best offers on beard trimmers, body hair trimmers, noise-cancelling headphones, smartphones and more.
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Shop GQ's edit of the best Amazon Prime Big Deal Days sale deals 2024…
1/16Philips Series 9000 Prestige Beard Trimmer
If there's one product we'd recommend you pick up in any one of Amazon's sales, it's the Philips Series 9000 trimmer. This beard-shaping device is the pinnacle of modern male grooming, with a weighty handle, a set of razor-sharp ceramic blades and a rotating dial wheel that lets you set the shaving length on the fly.
£129£89. At amazon.co.uk
2/16Echo Dot (5th generation), Charcoal + Philips Hue White Smart Light Bulb
What's better than buying just one smart device for your home? Bundling it up with a second smart device and paying a tiny, tiny fee for it, that's what. Combining smart voice control with automated lighting, this combo of Echo Dot and Philips Hue light bulb is the deal of the year.
£68£29. At amazon.co.uk
3/16CeraVe Resurfacing Retinol Serum
Dry, cracking skin blights many as the air gets colder and wetter, so arm yourself with a supremely nourishing retinol serum from CeraVe. It's our top choice to revitalise damaged skin, and quite affordable in the current sale.
£21£13. At amazon.co.uk
4/16Philips Sonicare DiamondClean 9000
Two main camps make up the electric toothbrush war: Oral-B and Philips. Both are top class, but the Philips set offers sonic pulses over their oscillating bretheren, and many claim to find better, cleaner results thanks to this tech. The Diamondclean 9000 is packed full of tooth-cleaning tools like a pressure sensor, multiple cleaning modes and a marathon-length battery. Considering the monumental price drop we're seeing in the Prime Day sale, it's well worth investing in.
£569£188. At amazon.co.uk
5/16Philips 7000 body groomer
A grooming tool that can tackle multiple hair problems in one go is a tool worth owning. Philips' mid-range 7000 body groomer is as keen as beans to help rid your entire body of unwanted hair, be that on your face, head, chest or below the below. The dual-head system allows for longer hair trimming and stubble shaving simply by flipping it round and taking aim at the hair.
£91£54. At amazon.co.uk
6/16Xbox Series X (Certified Refurbished)
While Microsoft’s Xbox Series X might have one of the most awkward console names in history, it more than makes up for it by being one of the most powerful. We’re huge fans of its minimal, PC-like design and its GamePass subscription service unlocks access to more than 100 games, with more heavy hitters being constantly added to the list. And if you're hoping to save cash on the new pastime, Amazon's Prime price drop combined with this expertly refurbished console is well worth the investment.
£419£399. At amazon.co.uk
7/16Samsung Galaxy S23 Ultra
These big online shopping events are often the best time to upgrade your handset from the drab and tired to the shiny and powerful, and they don't get more powerful than Samsung's Galaxy S23 Ultra. If you're not tapped into Apple's ecosystem, this is the next best thing, with one of the best photography systems around.
£1,399£1,198. At amazon.co.uk
8/16Apple AirPods Pro (Gen 2)
Apple's powerhouse in-ear headphones are synonymous with top quality. The second iteration of the AirPods Pro are a marvellous feat of audio engineering, blocking out most of the outside world so you don't have to suffer through train announcements, car horns or incessantly chewing colleagues.
£249£229. At amazon.co.uk
9/16Philips PerfectDraft Beer Keg Machine
Let's be honest, heading to the pub in the cold winter is less than ideal, so why not enjoy a crisp pint poured at home? Philips' PerfectDraft beer dispenser is your dream personal barkeep, with the ability to keep 6l kegs perfectly chilled and deliver an even, silky pour from your own kitchen countertop. A huge selection of sups are available, making it a perfect grab for any Christmas parties coming up.
£374£206. At amazon.co.uk
10/16CeraVe Eye Repair Cream
Tired eyes are a common symptom of squinting at blue screens in the dark depths of winter, so sprucing up your bags and clearing away wrinkles should be a proactive venture. Our top pick for revitalising your cheekbones and eyes is CeraVe's eye repair cream. It's non-stick, hydrating and perfect for tackling the winter blues.
£14£8. At amazon.co.uk
11/16Cointreau
White Ladys, Margaritas, Cosmopolitans. All the top-tier tipples you absolutely adore to tip back over Christmas are made with Triple Sec Orange Liqueur, and given than Amazon's just knocked 25 percent off the asking price, it's looking to be a very giddy festive season indeed.
£26£19. At amazon.co.uk
12/16Braun Series 9 Electric Shaver
Typically one of the priciest shavers available, Prime Day presents the perfect opportunity to level up your grooming game by knocking off hundreds of quid off the world-beating Braun Series 9. A foil razor to beat them all, it moves and bends to the contours of your jaw to efficiently deliver your clean-shaven dreams, and then once you're done, pop it in the cleaning and charging station to have it smelling glorious and topped up on battery ready to go again.
£649£295. At amazon.co.uk
13/16Amazon Fire TV 55 inch 4 Series
Amazon's dedicated Fire TV series is a world-beating set for those in love with smart tech. The larger 55-inch version should be more than enough for most living rooms, with prices almost a quarter of the total price of some alternative top-tier tellies. “Alexa, find me my new bingeing obsession!”
£549£379. At amazon.co.uk
14/16Amazon Fire HD 8 tablet
While there are larger-screened tablets around, the Fire HD 8 tablet is a great, lightweight choice for kids, or as a spare for lugging around while you're out and about — made all the more impressive by the fact that Alexa is baked into it. It doesn't have Google apps out of the box, but at this price, there's little to complain about (and you can always install them yourself later with a bit of simple tech trickery).
£99£54. At amazon.co.uk.jpg)
15/16All-new Echo Show 8
The newest version of the Echo Show 8 might lack the swivelling screen of its bigger brother, but if you'd rather do without spending more on a feature you might not want or use, this is the sweet spot for screen size and functionality. Ideal for the kitchen where you can watch videos and read recipes, it has 13MP camera for video calls, along with built-in speakers for listening to your favourite tunes. As with the other Echo Show devices, there's a built-in sliding camera cover for peace of mind too.
£119£64. At amazon.co.uk
16/16Simba Hybrid Mattress
There are GQ staffers who absolutely swear by a Simba mattress and given the quality of the sleep experts' wares, it's impossible to blame them. As the brand's mid-range model, the Hybrid gives you five layers of temperature-regulating goodness combining both Aerocoil micro springs and Simbatex foam to suit all varieties of slumber. Better still, it's close to half-price in the Prime Early Access Sale.
£1,399£769. At amazon.co.uk
