Digital Advertising
Our Effective Strategies Reel in Your Target Consumers
TAKE YOUR ADVERTISING TO THE NEXT LEVEL
Our geeks create beautiful and effective PPC campaigns, Social media marketing, and programmatic advertising that target your customers based on location, hobbies, demographics, interests and more. We use analytical tools to see how the ads are working and tweak the campaigns as necessary. Whether you’re looking to build awareness, drive phone calls, sell products, or simply build your brand, our paid digital advertising campaigns will be customized for you, your company, and your individual goals. Our advertising partners include many companies you’ll recognize instantly.
PAY-PER-CLICK (PPC) ADVERTISING
TARGET YOUR CONSUMERS WHERE THEY SEARCH AND SURF
Geek Town USA’s Pay-Per-Click management service allows you to target your potential customers in specific locations at any specific time of day on Google, Bing, Yahoo or social media. Test the interest in new products or services through a PPC campaign with key messages to drive engagement. Our monthly digital advertising PPC service includes a one-time landing page and one display ad that reflect the product, service or special you’re promoting.
SETTING UP YOUR PPC CAMPAIGNS FOR SUCCESS
GET MORE LEADS WITH GOOGLE ADS
When it comes to pay-per-click management services, we start every project with the same approach—having open discussions and communication with you to determine the audience you’re trying to reach and the goals of your PPC campaigns.
While our initial approach may be the same, everything else varies greatly from client to client. See, once we have a grasp on your business’s goals, we tailor your pay-per-click advertising to achieve and (hopefully) exceed those goals. We’re not the kind of PPC agency that tries to cram the same shoe on every foot (metaphorically, of course). It just doesn’t work that way.
Calculating PPC Budgets
We assess your business along with your industry’s standards to recommend an initial overall budget, spending caps, and bidding strategy designed to maximize your ROI.
Now, it’s not just about how much you bid. The quality of the ads plays a large role too. Don’t get us wrong—a competitive budget is a key ingredient. If your max budget is not realistic, your ads won’t be shown enough to be worthwhile. It’s just not the whole recipe anymore.
Determining Campaign Goals
Depending on what you’re trying to accomplish with your pay-per-click advertising, we’ll set campaign goals to reflect and prioritize the actions we want to be taken. Doing so allows us to better target the correct audience for you and more accurately measure your return.
Keyword Research
As you know, keywords are one of the main tools used to target your audience. So it should be no secret that keyword research can make or break a PPC campaign. That’s where the geeks come in. (Cue theme music.)
No one knows your company and its audience better than you. So we work with you to help narrow down your customers, based on how they search, to those with the intent to take action. Your desired action, that is.
IN-APP ADVERTISING
HELP YOUR CUSTOMERS FIND YOU EASILY
Advertising via popular location-based applications, such as Waze and Yelp, brings geographic awareness to consumers while enabling them to access more information about your business with a simple tap. With Waze advertising, drivers can see a visible map marker branded with your company’s logo and tap for more details. Yelp advertising helps you take control of your business profile and customize it so it accurately reflects what you want, instead of reviewers who don’t necessarily know your business well enough.
LOCAL LISTING DIRECTORIES
SYNCHRONIZE YOUR BUSINESS INFORMATION ONLINE
According to Google, over 46% of all searches on Google are for local information, and 50% of local mobile searches are looking for a business address. Don’t frustrate your customers with outdated or incorrect information for your business in online searches and location services. Let Geek Town USA manage that information and make it consistent across popular social media sites, map applications and directory listings throughout the internet.
Start Strategically Advertising Your Business
Consult with one of our digital marketing experts today! Fill out the form below to start the conversation.