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The Hollywood Reporter on Thursday announced the appointment of Joe Shields to president of business operations, a newly created role.
This expansion in leadership comes in the wake of significant strides in operating profitability for THR over the past three years along with ambitions to expand its business in events, video, branded content and international operations.
Shields, who will be based in Los Angeles, will report to Penske Media chief operating officer George Grobar. He officially begins on Oct. 2.
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“Joe brings a comprehensive set of business skills to this role, along with a deep understanding of the entertainment landscape,” Grobar said. “He is uniquely experienced in marketing, sales and operations and leads with a team-first approach. His demonstrated track record in building multiplatform and live media businesses and hands-on experience across audio, video and branded content will help drive THR’s next wave of growth. We look forward to THR’s continued success under his stewardship.”
In his new role, Shields will oversee THR’s business operations with P&L responsibility for the brand. He will be responsible for all business and revenue operations, including live media, social media, marketing, video operations, licensing, international and sales.
Elisabeth Deutschman Rabishaw and Victoria Gold will continue as publishers of THR, reporting to Joe. Rabishaw and Gold joined the brand in 2010 and have been instrumental in building THR’s leading award season franchises and prestigious live events portfolio, including the annual Women in Entertainment philanthropic event, the annual Raising Our Voices initiative, a robust Sustainability enterprise, the launch of the Kids Power event and the THR Roundtable video franchise.
Shields spent the past decade revolutionizing the audio landscape with iHeartMedia, most recently serving as senior vp entertainment, where he developed cross-platform advertising solutions, partnerships with top brands and built the sales vertical within the organization.
He began his career in entertainment negotiating some of the earliest product placement deals with Mark Burnett and managing brand integration at Sony Pictures for films such as Talladega Nights and Spider-Man.
Before coming to iHeartMedia, Shields was vp integrated sales and marketing at FX Networks, where he crafted innovative integrations with shows like Sons of Anarchy, Damages and It’s Always Sunny in Philadelphia, as well as producing branded content including an award-winning miniseries for Audi.
He also serves as the co-vp of ThinkLA, a nonprofit advertising collective with a mission to connect, educate and inspire the West Coast marketing community.
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