Scandi Streamer Viaplay to Launch on Amazon’s Prime Video Channels in U.K.

Scandinavian streaming service Viaplay is coming to Amazon’s Prime Video Channels in the U.K., starting on Tuesday.

The news comes after Viaplay closed its own app and direct-to-consumer streaming service in the U.K. in May, instead focusing its international distribution strategy “on building growth via partnerships and on bringing the best of Nordic and European storytelling to partnering aggregators and streamers around the world.” The live sports offerings previously available on Viaplay are now available on sports service Premier Sports.

“Viaplay Content Distribution will launch the Viaplay channel as an add-on subscription on Prime Video via Prime Video Channels,” the company said on Monday. “

Viaplay’s U.K. content focuses on films and series from the Nordic region, including crime and other dramas, young adult series, and documentaries. “Subscribers will have immediate access to thousands of hours of premium Nordic and European content,” Viaplay said.

“Given the appeal of high-quality Nordic and European content and our large content inventory in the U.K., we’re excited to launch the Viaplay subscription channel in the U.K. and give viewers access to a wide selection of premium exclusive titles, including The Bridge, Threesome and the upcoming U.K. premieres of top performing dramas Börje – The Journey of a Legend and Murderesses,” said Gerald Biart, Viaplay Group vp partnership, growth & marketing. “The Viaplay channel in the U.K. offers a broad content line-up, from thrilling crime dramas and relatable character-focused dramedies to fascinating true stories and gripping documentaries.”

Börje – The Journey of a Legend is a six-part drama series on ice hockey hall of famer Börje Salming, starring Valter Skarsgård and Jason Priestley (Beverly Hills, 90210). Murderesses is inspired by Katarzyna Bonda’s bestselling true-crime book and follows a rookie police officer uncovering family secrets.