The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
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We are fighting for our members across the U.S.

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We protect and create demand for the evolving industry

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UPCOMING CONFERENCES & LEARNING OPPORTUNITIES

The event developed BY
brand-side researchers FOR brand-side researcher…and still the best.

Expert-led sessions and candid discussion about integrating and optimizing GenAI tools.

A rare opportunity to discuss business-critical issues with your C-level peers.

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articles

Fighting for You: August 2024 Legislative and Regulatory Update

Howard Fienberg 8/29/2024

Government Affairs

Summer may be winding down, but public policy disputes impacting the insights industry continued apace in August, including: new state privacy laws; new laws and guidance on artificial intelligence; and a key court decision on non-compete agreements in employment contracts. The Insights Association ...
Insights on the Brink: Revitalizing the Market Research and Analytics Industry

Administrator 8/14/2024

We shortchange ourselves, our work, and our industry if we only talk about what we do. Instead, we need to focus and talk about what we can be: revenue drivers, the voice of the consumer, the drivers of consumer-centricity, culture changers, strategists, consultants, change agents, and trusted partn...
FTC Warns That Hashing Data is Not Anonymization

Howard Fienberg 8/14/2024

Government Affairs

The Federal Trade Commission (FTC) recently sent a reminder that “hashing” personal data is not as protective as companies may think.