Here's how you can connect with key decision-makers in process automation.
In the rapidly evolving world of process automation, connecting with key decision-makers is crucial for staying ahead of the curve. Whether you're a solutions provider, an industry professional, or simply keen on the latest trends, establishing a network with those at the forefront of process automation can open doors to new opportunities and insights. Understanding the landscape, leveraging social media, attending industry events, engaging in thought leadership, nurturing relationships, and personalizing your approach are all vital steps in making those valuable connections.
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Eric DaiterTechnical Solutions Architect | MBA | LEAD Class of 2025
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Kunal SethiMicrosoft MVP | Global Technology Leader | GenAI | Dynamics 365 | Power Platform | Business Application | CRM | ERP…
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Ben ScottI help agency owners leverage their systems to increase revenue + productivity ⚡️⚙️ | Founder @ Scaleasy
Process Automation (PA) is transforming industries by streamlining operations and improving efficiency. To connect with decision-makers in this field, you must first thoroughly understand PA technologies and their applications. This means familiarizing yourself with the various systems like SCADA (Supervisory Control and Data Acquisition), PLC (Programmable Logic Controller), and DCS (Distributed Control System). By grasping these concepts, you can speak their language and better appreciate the challenges and opportunities they face, establishing a foundation for meaningful dialogue.
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Kunal Sethi
Microsoft MVP | Global Technology Leader | GenAI | Dynamics 365 | Power Platform | Business Application | CRM | ERP |Advisor | Automation | Strategist | Director | Speaker | FTRSA - Driving Digital Transformation
Land meetings with process automation decision-makers: 1. Target Right: Identify industries ripe for automation (manufacturing, finance) and research key titles (VP Operations, CIO). 2. Content is King: Share valuable content (articles, webinars) showcasing automation benefits in their industry. 3. Leverage LinkedIn: Connect on LinkedIn, engage with their content, and personalize outreach highlighting your expertise. 4. Industry Events: Network at process automation conferences and trade shows to connect in person. 5. Success Stories: Showcase case studies highlighting how you helped similar businesses achieve automation goals.
Social media platforms are powerful tools for connecting with professionals in any field, including process automation. LinkedIn, in particular, is a goldmine for finding and engaging with key decision-makers. Create a compelling profile that highlights your expertise in process automation, join relevant groups, and participate in discussions. By sharing insightful content and contributing to conversations, you'll raise your visibility and demonstrate your value to the community, making it more likely for decision-makers to take notice.
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Eric Daiter
Technical Solutions Architect | MBA | LEAD Class of 2025
Social media, especially LinkedIn and increasingly TikTok, is a free organic marketing realm for incoming technical skillsets, including process automation. My LI connections are 100% tired of these notifications hahah, but unfortunately for them consistency is key. Live events, podcasts, and short-form video content can really boost your visibility, and it doesn't take much extra effort. Tools like Descript make it easy to create engaging content. This makes it more likely that decision-makers will notice or engage with you naturally.
Industry events such as conferences, seminars, and workshops are excellent opportunities to meet decision-makers face-to-face. These events are where the latest advancements in process automation are discussed, and attending them not only keeps you informed but also puts you in the same room as influencers and leaders. Make sure to prepare in advance: research the attendees, plan which sessions to attend, and have your elevator pitch ready for those impromptu networking moments.
Positioning yourself as a thought leader is a strategic way to attract the attention of decision-makers in process automation. Start by creating high-quality content that addresses current trends, challenges, and innovations in the field. Whether it's through blogging, podcasting, or speaking engagements, sharing your insights can help you build credibility. As you become recognized for your expertise, decision-makers are more likely to seek you out for your opinions and advice.
Building and maintaining relationships is key in any networking effort. After initial contact with decision-makers in process automation, follow up with personalized communication. Remember details from your conversations and reference them in future interactions to show genuine interest and attentiveness. Regularly check in with updates or helpful information to keep the relationship warm, ensuring that when opportunities arise, you are at the forefront of their minds.
Every decision-maker is unique, with specific interests and pain points. Tailor your approach by researching their company, recent projects, and industry contributions. Personalizing your communication demonstrates that you've invested time to understand their specific context within process automation. This attention to detail can set you apart from others and foster a connection that is both professional and respectful of their individuality.
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Ben Scott
I help agency owners leverage their systems to increase revenue + productivity ⚡️⚙️ | Founder @ Scaleasy
A personalised approach is mandatory when automating your clients processes. Every single automation is unique in the fact they have different folders, softwares and teams. So every ‘route’ so to speak will be 100% authentic to them. I opt for a clear intro call and video formats to showcase how automations work and the level of specification that is required for a quick onboarding.
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