How can you attract new and repeat customers with diverse event and tournament offerings?

1 Know your market

Before you decide what kind of events and tournaments to offer, you need to know who your target market is and what they want. You can use surveys, feedback forms, social media, or other methods to collect data on your current and potential customers. Find out their demographics, interests, goals, challenges, and expectations. This will help you segment your market and tailor your offerings to each group. For example, you might offer family-friendly events for young parents, corporate outings for business clients, or charity tournaments for social causes.

2 Offer variety and value

Once you have identified your market segments, you need to offer them a variety of options that suit their needs and budgets. You can create different packages, themes, formats, and prices for your events and tournaments. For example, you might offer a casual scramble for beginners, a competitive stroke play for advanced players, or a fun best-ball for mixed teams. You can also add value to your offerings by including extras such as food, drinks, prizes, lessons, or entertainment. Make sure you communicate the benefits and value of your offerings clearly and persuasively.

3 Promote and market

To attract new and repeat customers, you need to promote and market your events and tournaments effectively. You can use different channels and strategies to reach your target audience and generate interest and excitement. For example, you might use your website, email, social media, flyers, or word-of-mouth to spread the word. You can also partner with local businesses, organizations, or influencers to leverage their networks and resources. You can also create incentives, discounts, or referrals to encourage bookings and registrations.

4 Deliver and follow up

The final step is to deliver a memorable and satisfying experience for your customers. You need to plan and execute your events and tournaments professionally and smoothly. You need to ensure that your staff, facilities, equipment, and services are ready and reliable. You need to provide excellent customer service and handle any issues or complaints promptly and courteously. You also need to follow up with your customers after the event or tournament. You can send them thank-you notes, feedback requests, photos, or videos. You can also invite them to join your loyalty program, newsletter, or social media group.

By offering diverse event and tournament offerings, you can attract new and repeat customers to your golf course. You can also enhance your reputation, loyalty, and revenue. You just need to know your market, offer variety and value, promote and market, and deliver and follow up. With these tips, you can take your golf course management skills to the next level.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?