How can you increase community involvement in social marketing?

2 Co-create your campaign

The second step to increase community involvement is to co-create your campaign with your audience and other stakeholders. This means involving them in the planning, design, implementation, and evaluation of your campaign, and giving them a voice and a role in the decision-making process. You can use various techniques, such as workshops, brainstorming, prototyping, testing, and feedback, to facilitate co-creation. This will help you generate more creative and relevant ideas, increase the ownership and trust of your campaign, and foster a sense of belonging and empowerment among the community.

3 Communicate with your community

The third step to increase community involvement is to communicate with your community throughout your campaign. This means not only informing and educating them about your campaign's goals, benefits, and actions, but also listening and responding to their questions, concerns, and suggestions. You can use various channels, such as social media, newsletters, blogs, podcasts, and events, to communicate with your community. This will help you build and maintain a relationship with your community, increase their awareness and engagement, and encourage them to share and spread your campaign.

4 Mobilize your community

The fourth step to increase community involvement is to mobilize your community to take action and support your campaign. This means not only asking them to change their behavior or adopt a new practice, but also enabling and rewarding them to do so. You can use various strategies, such as incentives, gamification, social proof, and storytelling, to mobilize your community. This will help you motivate and influence your community, create a positive and supportive environment, and celebrate and recognize their achievements.

5 Learn from your community

The fifth step to increase community involvement is to learn from your community and improve your campaign. This means not only measuring and monitoring the results and impacts of your campaign, but also collecting and analyzing the feedback and insights from your community. You can use various tools, such as surveys, interviews, focus groups, analytics, and reports, to learn from your community. This will help you evaluate and demonstrate the effectiveness of your campaign, identify the strengths and weaknesses, and make adjustments and improvements based on the community's needs and expectations.

6 Thank your community

The sixth and final step to increase community involvement is to thank your community for their participation and contribution. This means not only expressing your gratitude and appreciation, but also sharing the outcomes and successes of your campaign with them. You can use various ways, such as emails, cards, certificates, gifts, and events, to thank your community. This will help you acknowledge and value their efforts and inputs, strengthen your relationship with them, and inspire them to continue their involvement and support for your campaign.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?