How can you make yourself more visible to potential employers?

1 Identify your target audience

Before you start reaching out to potential employers, you need to do some research on who they are, what they are looking for, and how you can match their needs and expectations. You can use online tools such as LinkedIn, Glassdoor, or Indeed to find out more about the companies, industries, and roles that interest you. You can also use social media, blogs, podcasts, or webinars to learn about the latest trends, challenges, and opportunities in your field. By identifying your target audience, you can tailor your resume, cover letter, and online profile to highlight your relevant skills, achievements, and fit.

3 Network strategically

Another research skill that can help you make yourself more visible to potential employers is networking strategically. This means finding and connecting with people who can offer you advice, referrals, or opportunities in your desired field or role. You can use online tools such as LinkedIn, Meetup, or Eventbrite to find and join relevant groups, events, or webinars where you can meet and interact with professionals in your industry or area of interest. You can also use email, phone, or video calls to reach out to your existing contacts, such as former colleagues, classmates, or mentors, and ask for their support or feedback. By networking strategically, you can build rapport, trust, and relationships with potential employers and influencers.

4 Research the company and the role

Before you apply for a job or go for an interview, you need to do some research on the company and the role that you are interested in. You can use online sources such as the company's website, social media, or annual reports to learn about its mission, vision, values, culture, and goals. You can also use job boards, forums, or reviews to learn about the role's responsibilities, requirements, and expectations. By researching the company and the role, you can prepare yourself for the application process, craft a compelling and customized cover letter and resume, and impress the interviewer with your enthusiasm and fit.

5 Follow up and stay in touch

The last research skill that can help you make yourself more visible to potential employers is following up and staying in touch. This means sending a thank-you note after an interview, a connection request after a networking event, or a follow-up email after a job application. You can also use online tools such as Google Alerts, Feedly, or Twitter to keep track of the company's news, updates, or achievements and use them as an opportunity to reach out and show your interest and value. By following up and staying in touch, you can show your professionalism, persistence, and appreciation to potential employers and keep yourself on their radar.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?