How can you use video to create authenticity and transparency on social media?

My goal since 2023 is to embrace my vulnerability through the use of video. To be authentic, I have to allow myself to be vulnerable. My motto today is "do it scared", accept all of my imperfections and share my personal experiences. It's helped me personally while at the same time allowing viewers to get to know me better by showcasing real, and unfiltered moments. Vulnerability leads to relatability. As a seasoned video creator, I am now embracing live video so that I can be more authentic and share my true personality with my audience.

Leveraging video on social media fosters authenticity and transparency. Share behind-the-scenes glimpses to humanize your brand. Feature real team members discussing products or services, instilling trust. Address customer concerns directly via video updates. Showcase the production process, emphasizing quality. Live videos encourage genuine interactions. Use authentic language, and maintain a consistent tone. Share success stories and customer testimonials through video interviews. Respond openly to feedback in video format. By utilizing video strategically, you build a transparent, authentic brand presence that resonates with your audience.

Share behind-the-scenes glimpses of your brand or personal experiences, allowing your audience to connect with the real people and processes behind the content. Use video to communicate openly, addressing concerns or showcasing genuine moments, as this not only builds trust but also humanizes your online presence, creating a more authentic and relatable connection with your audience.

Before you dive head-first into the deep end of social video, you might want to check if there's water in the pool. That's where defining your purpose comes in. What's the end game? Whether it's brand awareness, driving sales, or employee training, your video should have a clear and singular objective. It’s not a Swiss Army knife, after all. Who are you speaking to? A millennial tech enthusiast won't resonate with the same content as a Baby Boomer looking for investment tips. Understand your audience as well as you know your morning routine. How do you want your audience to feel? Emotional impact often drives action... but tread carefully – it's a fine line between stirring emotions and making an unsavoury pot of sentiment.

Es buena idea crear tus avatares o buyers persona. Te servirán siempre como estrella del norte para tus futuras campañas en video.

In social media marketing, consistency is key, not just in visuals and tone, but in crafting a story that resonates with your audience. Think of your brand as a character in a story. Like any good story, consistency in character traits, voice, and actions builds depth and trust with the audience. Your brand's story should be coherent and evolving Use storytelling in your videos, sharing both successes and challenges to humanize your brand. Surprise your audience occasionally with unique elements while staying true to your identity. People connect with people, not logos. Remember, consistency in engagement is also crucial. Respond to your audience, showing you value their participation and are building a community, not just followers.

Regularly sharing videos keeps your audience engaged and builds trust. Stick to a schedule that works for you, whether it's daily, weekly, or monthly. Consistency helps establish your presence and makes your audience anticipate your content.

Just as some people tune in for their favourite TV shows at the same time each week, your audience should know when to expect your content. It builds anticipation and trust. Think of it as the peak-viewing slot for your brand. Your videos should sound like they're coming from the same entity, not a committee of personalities. Whether your brand voice is cheeky, professional, or somewhere in between, stick to it. Jekyll and Hyde are best left to fiction. Engage regularly with your audience... Responding to comments, queries, and feedback consistently helps build a community and shows that you're not just a faceless brand.

Das Einbringen Ihrer eigenen Story in die Inhalte kann eine starke Bindung zu Ihrem Publikum schaffen. Authentizität in Ihren Geschichten ermöglicht es den Zuschauern, sich mit Ihnen zu identifizieren. Teilen Sie persönliche Erfahrungen, Herausforderungen oder Erfolge, um eine emotionale Verbindung aufzubauen. Dies stärkt nicht nur die Beziehung zu Ihrem Publikum, sondern verleiht Ihrer Marke auch Menschlichkeit und Authentizität.

Don't post and ghost! Social media is just that: social. It's about building and nurturing relationships. Try to establish a posting cadence that people can rely on. Whether that's every day or three times a week will depend on your time, resources and how much of a priority your video marketing strategy is. Being consistent and reliable are important building blocks for relationship building and maintenance. To that end, you need to ensure that the way you're showing up on social media video content is consistent with how people experience your brand through other types of content. Your aesthetic, tone and messaging should be cohesive across all your marketing channels to establish trust and affinity.

Create videos about different parts of your business and your life. Use a smartphone, have fun and don't be too serious. Be honest on your videos and don't hide things from the camera, if you make a mistake, roll with it. Out-takes are a great form of video for getting personality across.

Being on camera allows you to showcase your personality and what it might be like to work with you. On camera videos is one of the best ways to reach a mass audience and help them get to know, like and trust you faster. Your personality will attract people who want to work with you. This builds loyalty and also reduces churn. The platform you choose to create videos for might dictate how much of your personality you want to share. Always be yourself!

Interesting topic and debate and while the world of social media has opened up different types video creative content from reels on facebook and instagram to tiktok, creating high quality good video content can be a real asset to any business. However ensuring that the content created is in line with the businesses values and attracts their ideal clients/customers is a priority.

Sharing stories about your experiences, challenges, and successes will build authenticity and humanize your brand. Do not try to be perfect. (This often leads to not even posting the content!). This is social media, so audiences appreciate imperfection because you feel more relatable and genuine. Showing your unique personality builds trust and authenticity. This next tip is not everyone's cup of tea, but also showing your face helps to show your personality. At the end of the day, people connect with people. So being the face of your brand can be optimal in many cases.

Personality of a brand, product or person is dynamic which is why videos such a strong tool to bring it to life. A static image or copy post leaves a lot to interpretation while video tells a story with tone and a point of view that engages the viewer. Note that based on your platform you may need different video approaches with different goals.

Encouraging audience feedback on social media not only provides valuable insights but also establishes an open dialogue, fostering a sense of community and building a stronger relationship with your audience. Utilizing interactive tools like polls, surveys, and responding actively to comments further enhances transparency and shows genuine interest in the audience's opinions and preferences.

Let them know you value their opinions and suggestions. This not only strengthens your connection with viewers but also demonstrates transparency. When people see you're open to feedback, it builds trust and authenticity in your social media presence.

This creates the connection. At the end of your videos, pose direct questions to your audience. It's not just rhetorical – you're genuinely interested in what they think. This could be about the content, their needs, or opinions on a relevant topic. And this approach can lead to inspiration for more content... which actually helps people with their real problems. It shows you're not just collecting feedback like stamps, but actually using it.

Inviting feedback is my video dialogue. It's not just about sharing content; it's about creating a two-way street where audience opinions matter. Encouraging comments and valuing feedback turns the video into a collaborative space, where community engagement becomes an integral part of the storytelling journey.

This I personally value more than anything. In an ever-growing age of AI, honesty is at the heart of the trust economy. It’s okay to acknowledge that your product or service isn’t perfect for everyone. This kind of honesty can actually build that elusive trust and grow your bottom line. Talk about real challenges you or your business have faced. It humanises your brand and makes it more relatable. And get behind the curtain... behind the scenes. There's a lot to be said for open conversation.

Share genuine experiences, thoughts, and even challenges. People appreciate authenticity, and being honest in your videos builds a real connection with your audience. It creates a transparent and trustworthy image, making your social media content more relatable and engaging.

Being honest on social media is like a breath of fresh air. It's all about keeping it real and ethical. No over-the-top promises or stretching the truth. If I goof up, I own it, apologize, and fix it. This honesty builds trust like nothing else. People respect that transparency. It's not just about avoiding trouble; it's about being a creator folks can rely on. In a world full of hype, a bit of honesty goes a long way in making real connections.

Tell the true, show the true ! That's all.. À lot of people think that they have to be someone else but it's not true. Be yourself and do what you Want to do in vidéo.

Do not make the mistake of pushing your products on a social platform. If you look at successful Brands, their Instagram feed communicates emotions and experience, not product placements. Use rich media such as video to convey positive emotions and experiences. Customers are drawn to products that make them feel better about themselves and positively impact their lives.

When promoting on social media promote your brand as well as your product. People will remember a logo and name faster than a product. Idea your video rememberable. Be catchy even if it has to be gimmicky or have a silly slogan. (Green giant, double mint gum, give me a break/Kit Kat)

When using video to create authenticity and transparency on social media, consider incorporating behind-the-scenes footage, sharing your journey, and giving a glimpse into your daily life. Showing the process, challenges, and even some lighthearted moments can make your content more relatable and genuine. People connect with authenticity, so don't be afraid to be yourself and let your personality shine through in your videos. This approach builds trust and fosters a stronger connection with your audience.

Be responsible... Always be responsible of your video contents on social media and use respectful language and approach while sustaining honest conversations with your audience.