How do you align your hotel's vision with its values?

1 Define your vision and values clearly

Your vision and values are the core of your hotel's purpose, culture, and direction. They should reflect what you stand for, what you aspire to achieve, and how you want to interact with your customers, employees, and stakeholders. To define your vision and values clearly, you need to involve your team, conduct market research, and analyze your strengths and weaknesses. You also need to communicate them effectively to your staff and guests, using simple and memorable language, stories, and symbols.

2 Align your strategy and goals with your vision and values

Your strategy and goals are the means to realize your vision and values. They should be aligned with your hotel's mission, market positioning, and competitive advantage. To align your strategy and goals with your vision and values, you need to set SMART objectives, monitor your performance, and adjust your plans as needed. You also need to ensure that your strategy and goals are communicated and understood by your staff, and that they have the resources and support to achieve them.

3 Align your operations and processes with your vision and values

Your operations and processes are the activities and systems that deliver your hotel's products and services. They should be aligned with your hotel's quality standards, customer expectations, and operational efficiency. To align your operations and processes with your vision and values, you need to design and implement best practices, policies, and procedures that reflect your hotel's principles and priorities. You also need to train and empower your staff to follow them, and to provide feedback and suggestions for improvement.

4 Align your culture and behavior with your vision and values

Your culture and behavior are the attitudes and actions that shape your hotel's environment and reputation. They should be aligned with your hotel's values, ethics, and norms. To align your culture and behavior with your vision and values, you need to model and reward the desired behaviors, such as teamwork, innovation, and customer service. You also need to address and correct any misalignments, such as conflicts, gaps, or inconsistencies, that may arise among your staff or guests.

5 Align your communication and marketing with your vision and values

Your communication and marketing are the ways you convey your hotel's identity and value proposition to your target audience. They should be aligned with your hotel's vision, message, and tone. To align your communication and marketing with your vision and values, you need to create and distribute relevant and engaging content, such as stories, testimonials, and reviews, that showcase your hotel's unique features and benefits. You also need to use consistent and coherent branding, such as logos, colors, and fonts, across all your channels and platforms.

6 Align your feedback and evaluation with your vision and values

Your feedback and evaluation are the methods you use to measure and improve your hotel's performance and satisfaction. They should be aligned with your hotel's vision, goals, and indicators. To align your feedback and evaluation with your vision and values, you need to collect and analyze data, such as surveys, ratings, and comments, from your staff and guests, and use them to identify and address any issues or opportunities. You also need to share and celebrate your achievements and successes, and recognize and reward your staff and guests for their contributions and loyalty.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?