How do you use Niche Talent Acquisition Research to create compelling job descriptions and employer branding?

1 What is NTAR and why is it important?

NTAR is the practice of conducting in-depth analysis of the niche talent market, the competitors, the trends, the pain points, and the motivations of the candidates you want to hire. NTAR helps you understand the needs, preferences, and expectations of your niche talent, as well as the gaps and opportunities in the market. By using NTAR, you can craft job descriptions and employer branding that highlight your unique value proposition, differentiate you from your competitors, and address the specific challenges and goals of your niche talent.

2 How to conduct NTAR?

Conducting NTAR can be done through several methods and sources, depending on your goals, budget, and resources. For instance, you can use online platforms such as LinkedIn or Glassdoor to find and analyze niche talent profiles, resumes, portfolios, reviews, and feedback. Market research tools like reports or industry publications can also be used to identify and monitor trends in the niche talent market. Additionally, competitor research tools like websites or social media can be used to analyze how competitors are attracting and retaining niche talent. Internal research tools like interviews or focus groups can be used to collect feedback from current or past niche talent employees. All of these methods and sources will help you with your NTAR.

3 How to use NTAR to create compelling job descriptions?

Job descriptions are an integral part of NTA, as they help to make a great first impression on niche talent. To create job descriptions that attract and engage niche talent, you should use NTAR to craft clear and concise job titles that reflect the level, role, and specialty of your niche talent. Additionally, you should include detailed and realistic job responsibilities that outline the scope, impact, and expectations of your niche talent. Furthermore, you should also write specific and relevant job requirements that highlight the skills, knowledge, and experience needed. It’s also important to add enticing and personalized job benefits to showcase rewards, incentives, and opportunities. Finally, you should write compelling and authentic job summaries that convey the mission, vision, and culture of your organization and how niche talent can contribute to it.

4 How to use NTAR to create compelling employer branding?

Employer branding is the process of building and communicating your reputation as an employer of choice for your niche talent. To create compelling employer branding, you need to use NTAR to define and communicate your employer value proposition (EVP), which is the unique combination of benefits, rewards, and opportunities you offer. Additionally, you should create and share your employer brand story, which explains who you are and how niche talent can be part of it. Furthermore, develop and showcase your employer brand identity, which is the visual and verbal representation of your brand personality, values, and attributes. Lastly, engage and nurture your employer brand community to create a network of current, past, and potential niche talent employees who share your brand vision, mission, and culture.

5 How to measure and improve your NTAR results?

NTAR is not a one-time activity, but a continuous process that requires constant monitoring and improvement. To measure and improve your NTAR results, you should define and track your key performance indicators (KPIs), collect and analyze your feedback and data, and implement and evaluate your action plans. KPIs can include time to hire, cost per hire, quality of hire, retention rate, or employer brand awareness. Feedback and data sources include surveys, interviews, reviews, analytics, or reports. Action plans can involve testing different job descriptions or employer branding messages, updating your EVP or employer brand story, or creating new channels or platforms for your employer brand community.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?