What do you do if your brand development efforts are not benefiting from client feedback?

Havells India provides an excellent example of effectively evaluating feedback channels. Recognizing the diversity in its customer base, Havells has implemented a multi-channel feedback system, encompassing online surveys, direct calls, and in-store feedback forms, ensuring they capture a broad spectrum of customer insights. This approach allows Havells to tailor its electrical solutions to meet specific customer needs, thereby enhancing user satisfaction and loyalty.

Asking the right questions while collecting feedback is important. The questionnaire should cover all aspects of the opinions and inputs that will make it relevant for the POA to be successfully implemented. The right tools will result in the right output.

The best way to get feedback from both your channel partners and end consumers can vary depending on your specific industry, target audience, and resources available. However, here are some general strategies you can consider: Surveys and feedback forms: Create concise surveys and feedback forms tailored for both channel partners and end consumers. Direct engagement: Conduct interviews, focus groups, and social media monitoring to gather qualitative insights and feedback. Data analysis and action: Analyze sales data and customer metrics, then act upon feedback received to enhance products, services, and overall customer experience.

Client feedback is gold, but sometimes it needs refining. Here's what do to if its not moving the needle. 1. Dig deeper - is the feedback clear and actionable. As clear questions to ensure you understand their internet. 2. Market Pulse Check - Client feedback is one piece of the puzzle, conduct market research to see if this aligns with the target audience preference. 3. Adapt your approach by educating clients - sometimes clients might not fully understand branding or the communication intended. making them understand can help them give a more focused feedback.

Brand development shouldn't be solely dependent on client feedback - it's important to develop a brand based on a comprehensive spectrum of information, such as customer experience, competitive landscape, even sunrise trends within the country. Everything feeds and informs your brand - and many things can move a brand forward.

I agree. Segmenting your data for several different key categories is going to help you provide guidance to the leadership team as well as showcase your brand gains in detail.

Segmenting feedback data allows for targeted analysis and action. Group feedback by demographics, purchase behavior, or satisfaction levels. This segmentation helps identify trends, preferences, and areas for improvement specific to different customer segments. This approach enables tailored responses and adjustments to branding strategies, maximizing their effectiveness across diverse customer groups.

Figure out if you have the right clients to begin with. Conduct market research to gather information about your target audience, industry trends, and market dynamics. Compare your client's feedback with the findings from market research to identify any consistencies or discrepancies. This can help you determine if the feedback aligns with broader market perceptions and preferences.

La segmentation est cruciale pour éviter les pièges des données agrégées qui masquent les nuances par segment. Sans segmentation, on rate les problèmes et opportunités spécifiques à certains groupes de clients. Les critères clés sont généralement les données démographiques, comportements d'achat, satisfaction/fidélité et préférences produits. Des méthodes comme les personas ou parcours client facilitent cette segmentation.

Additionally, consider incorporating qualitative feedback alongside quantitative data. While quantitative data provides numerical insights, qualitative feedback offers nuanced insights into clients' emotions, perceptions, and experiences. This can include comments, anecdotes, and suggestions gathered through open-ended questions, interviews, or focus groups. Integrating qualitative feedback alongside segmentation analysis can provide a more comprehensive understanding of client needs and preferences, enriching your brand development strategies.

Mahindra & Mahindra validate their customer feedback through extensive competitor analysis and market research. This comprehensive validation process has enabled them to identify key areas for improvement in their automotive line, leading to the introduction of more eco-friendly and technologically advanced vehicles. By aligning their product development with environmental sustainability and innovation, Mahindra has strengthened its brand image as a forward-thinking and responsible manufacturer.

I've learnt the hard way, what people say and do is not always aligned. Hence take all validation with a big pinch of salt. Also recognised that 20% of your Customer base makes up over 70% of your business. Herein lies the secret sauce; please ensure its the actual and repeat customers that you validate from. Not would be customers, as we mustn't value their validation with the same weight. Do also keep in mind the vision and values of the company its not so much the what and how but the WHY that's critical. Do evaluate why customers are aligned to the values, this will reduce unnecessary branding efforts on non key customers and increase your yield over time.

I'm a bit old school in terms of validation of everything I do. Did it create a customer that values what we do or what we provide? Did it create future purchases because they like what we do and how we do it? Did it create ambassadors who recommend us to their friends? Did we make money? Profit is a necessity in business. Did we learn how we could improve our products or services or create new products or services to repeat the above? We are in a data-heavy world that often loses sight of what is truly tangible and should be measured in business.

Feedback is not enough to build your brand efforts on. You must analyze your customers' decisions and overall behaviour. For your questions, they will answer their best (or worst) opinion. The truth is somewhere in between that they won't tell you, but the way they're acting will.

Validating feedback results involves cross-referencing data from multiple sources and methods to ensure accuracy and reliability. Use quantitative metrics such as survey response rates and qualitative insights from interviews or focus groups. Compare feedback against objective performance indicators and industry benchmarks. Additionally, seek consensus among different stakeholders to validate findings. This rigorous validation process helps ensure that branding decisions are informed by trustworthy and comprehensive feedback.

If you are relying too much on testing , your prediction was off in the first place. Marketing has to move beyond the guess and check primitive sort of paradigm it is in. To survive going forward to lead going forward it has to upgrade the models they are using to describe human demand.... Relying Feedback is in a way lack of confidence in ones authority

Try, test, fail, test optimize. We utilize a lot of design thinking principles. The testing is critical phase. Trying to implement what you learn. It will not go perfectly, you will face challenges. So it is good to do A/B testing. See which gets more traction during implementation. Change, A/B test another set and continually optimize. Fail fast, fail often. Get more feedback, ask more questions, talk to clients and see how you can improve.

Prototyping is an invaluable tool for evaluating feedback solutions. By crafting a mockup or prototype of a potential solution before full implementation, you can collect early feedback. This makes it simpler to refine and improve your approach before dedicating significant time and resources to a complete rollout.

Testing feedback solutions on a small scale is crucial for assessing their impact and identifying potential issues. Through methods like experiments, prototypes, or A/B testing, you can gauge the effectiveness of these solutions, ensuring they align with your brand's goals and values. This step allows for the refinement and optimization of your strategies, minimizing risks before wider implementation. Efficient testing not only validates the feasibility of feedback solutions but also enhances their alignment with your objectives, leading to more informed decision-making and better outcomes for your brand.

En mi experiencia las pruebas A/B son un excelente recurso para adaptar los contenidos que mejor rendimiento dan respecto a la marca, ya que permite verificar cual de los aspectos de retroalimentación son lo que funcionan mejor para el segmento de esa marca.

The Body Shop India leverages social media and email newsletters to communicate how customer feedback is driving changes in their product line and corporate social responsibility initiatives. This transparent communication not only shows a commitment to addressing consumer concerns but also enhances brand reputation by highlighting efforts to offer ethically sourced and environmentally friendly beauty products.

Announcing your actions isn't just courtesy—it's a strategic move to cement loyalty and trust with your audience. Let your clients, employees, and investors see your brand not just as responsive, but as a living testament to continuous improvement.

The best form of communication is done with empathy, care and humility. You accept the feedback from important stakeholders while letting them know about the plans to refine the brand. Note that it is only when people care that they put in the effort to communicate their views. Do not view them as "enemies" or "irritants". Rather, consider their views carefully and see how you can improve your brand identity after they've been incorporated.

A comunicação com seus clientes deve ser algo frequente e parte da estratégia de desenvolvimento de marca. Há alguns anos a comunicação passa a ser bilateral entre marca e consumidores/clientes. Aproveite essa oportunidade gerada pelo feedback para manter a conversa viva e ativa. Não apenas os posicione sobre suas ações a partir do feedback, mas construa relacionamento e os faça parte dessa movimento.

Announcing your actions isn't just courtesy—it's a strategic move to cement loyalty and trust with your audience. Let your clients, employees, and investors see your brand not just as responsive, but as a living testament to continuous improvement.

Brands are not developed by good marketing or branding, but by quality, quality, quality; consistently sale after sale, day after day, customer after customer. Followed by great after sales service and taking each feedback with ways to improve and not let the shortcomings happen ever again. It takes a life time to build a brand, and one bad action or reaction to ruin it.

El cliente siempre tiene la razón. Tratar de forzar vender algo que el mercado no acepta es trabajo perdido. Hacer un buena investigación de mercado antes de salir a vender es lo mejor.

SWOT Analysen mit dem Ziel bekannte Schwächen und Risiken zu Tracken um Stärken auszubauen ist wesentlich. Feedback als Kritik zu betrachten steht der persönlichen Entwicklung im Weg.

Listen to your customers. It's their feelings that drive their wallets to you (or your competitors). When they take the time to respond to you, after spending time in your store it means that there is an important link. Taking care of that bond and resolving the situation will cost you less than recruiting new customers who will - at the end - feel the same pain.

Grace à l'intelligence collective, vous allez: Comprendre ce que les clients apprécient dans votre produit ou service, ainsi que ce qui les frustre. Recueillir des idées et des suggestions innovantes pour améliorer et développer de nouveaux produits ou services qui "matchent" mieux avec les besoins et les usages. Découvrir ce qui influence leur fidélité. Évaluer l'ensemble de l'expérience client et identifier les points forts et les points faibles. Mesurer la perception de votre marque et détecter les problèmes potentiels qui pourraient nuire à votre réputation. Comparer votre performance à celle des "solutions existantes" en analysant les commentaires des clients sur leurs expériences avec d'autres entreprises.

It's all very well discussing the feedback phase, but if you do not have a solid strategic brief as your starting point, that has been collaboratively agreed and signed off (between client and agency), then it should not be allowed to enter the first phase of brand development.

If your brand isn't benefitting from customer feedback, it's time to reassess. Here's a concise plan: 1. Review feedback objectively. 2. Identify gaps between expectations and offerings. 3. Engage customers in dialogue. 4. Implement changes based on feedback. 5. Communicate updates transparently. 6. Monitor results closely. 7. Iterate and improve continuously. By listening to customers and making necessary adjustments, you can enhance your brand's success. #BrandStrategy #CustomerFeedback #ContinuousImprovement

What is your client’s role and expertise? What is yours? Maybe fire them if they don’t respect your creative. Maybe have them fire you if your work isn’t great.

Client feedback may be generated through only one lens, you must articulate the multiple benefits of a brand solution by providing with key deliverables and measurables so that there is a true ROI to what you deliver. It is important to also ensure that your efforts have not been diluted in the rollout phase and that the strategy approved is what was adhered to as you cannot be measured on someone else's work or half efforts made by the client to institute the solutions.

Recordemos que estamos en la era de la personalización, y hasta en esto hemos perdido la humanización de los proceso, olvidamos esos pequeños detalles. Confío plenamente en que un contacto empatico, humano e informal, en el que se creé un escenario tranquilo para el cliente, en el que se sienta confiado siempre traerá beneficios para la marca El gran desafió aqui no es para el cliente, sino para la marca al crear escenarios significativos y de confianza que promuevan no sólo un feddback sensato por parte del cliente, sino una escucha activa (algo que le falta a muchas marcas en estos tiempos de tanta INFOxicación) Promover los lazos y vinculos con los clientes siempre será el mejor negocio del mundo