What are some of the common challenges or pitfalls of using ENPS for social media content?

1 What is ENPS?

ENPS is a news production system that allows journalists to create, edit, and manage stories, graphics, video, and other multimedia content for multiple platforms. ENPS stands for Electronic News Production System, and it is widely used by news organizations around the world. ENPS integrates with various software and hardware tools, such as Adobe Premiere, Avid Media Composer, and Ross Video, to provide a seamless workflow for news production.

2 Why use ENPS for social media content?

Using ENPS for social media content has several advantages. First, it allows you to reuse and repurpose your existing news content for different social media platforms, saving you time and resources. Second, it helps you maintain consistency and quality across your news output, ensuring that your brand identity and editorial standards are respected. Third, it enables you to monitor and measure your social media performance, using analytics and feedback tools that are integrated with ENPS.

3 How to create graphics for social media with ENPS?

Graphics are an effective way to capture attention and convey information on social media. However, different platforms have various requirements and preferences for graphics, such as size, format, resolution, and style. To create graphics for social media with ENPS, you must first define a template and style guide based on your brand identity and the platform you are targeting. You can use tools like Canva, Photoshop, or Illustrator to create your graphic assets. After importing them into ENPS with the Media Importer tool, you can customize them with the Graphics Editor tool. You can also preview them on different devices and resolutions with the Graphics Preview tool before exporting them from ENPS with the Media Exporter tool in the appropriate format for your destination (e.g. PNG, JPG, GIF for Facebook, Twitter, or Instagram). Finally, you can use the Graphics Manager tool to organize and manage your graphics library.

4 How to create video for social media with ENPS?

Video is a great tool for storytelling and engagement on social media, but different platforms have different specifications and preferences. To create video for social media with ENPS, you need to define your format and style guide based on your brand identity and the platform you are targeting. Then, use tools like Premiere, Media Composer, or After Effects to create your video assets and import them into ENPS with the Media Importer tool. The Video Manager tool can be used to organize and manage your video library. Next, you can use the Video Editor tool in ENPS to trim, crop, rotate, adjust, add transitions, effects, and captions to your video. You can also preview your video on different devices and resolutions with the Video Preview tool. Finally, export your video from ENPS with the Media Exporter tool in the appropriate format and destination for your video.

5 How to share graphics and video on social media with ENPS?

Once you have created your graphics and video for social media with ENPS, you need to share them on the platforms you have chosen. To do so, start by creating a social media story in ENPS with the Social Media Story tool. Here, you can add all your graphics and video, as well as text, hashtags, links, and other elements that are relevant for your platform and audience. Then, using the Social Media Scheduler tool, schedule the date and time for your story to be published on each platform. You can also determine the frequency and duration of your posts. Finally, use the Social Media Publisher tool to connect your ENPS account to your social media accounts such as Facebook, Twitter, or Instagram and publish your story either automatically or manually.