Your company is focused on short-term gains. How do you convince them to invest in long-term brand strategy?
When your company is hyper-focused on the immediacy of quarterly profits and quick wins, the concept of a long-term brand strategy can seem like a luxury rather than a necessity. However, it is crucial to understand that while short-term tactics can yield immediate results, they often do so at the expense of sustainable growth. A strong brand strategy extends beyond the present moment, laying the groundwork for enduring success and a loyal customer base that will carry the company forward for years to come.
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Kris PoriaCo-founder & CEO at EarlyBirds | Empowering Organizations through Actionable Innovation | Innovation Ecosystem Leader
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Spencer CallaghanDirector, Brand & Communications at CIRA
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Hannah Brady 👩🏽💻Creating strategic marketing content with personality 🧠🤩 Strategy, experimentation, and consistency = content people…