You’re running a small business and want to boost your social media presence. What tools should you use?

Utilize tools like Google Analytics, Facebook Audience Insights, and surveys to understand your target market's demographics, interests, and behaviors. Craft content that resonates with your audience's pain points and interests eg, a fitness studio creating motivational posts on Facebook targeting busy professionals seeking convenient workout options Choose the most relevant platforms for your business based on research eg, a handmade jewelry store finding success on Pinterest due to its visual nature Develop a plan for consistent, engaging content that aligns with your audience's preferences. Utilize scheduling tools like Hootsuite or Buffer to maintain a consistent posting schedule and engage with followers.

To boost your small business's social media presence, consider employing a combination of essential tools. Social media management platforms like Hootsuite or Buffer can help schedule posts and monitor engagement across various platforms. Utilize content creation tools such as Canva for visually appealing graphics, and leverage analytics tools like Google Analytics and platform-specific insights to understand your audience and track performance.

When determining your social media strategy, it's crucial to tailor your approach based on your audience, industry, and objectives. Choose one or more social media platforms that align with your specific needs. For instance, if you operate as a B2B company, consider utilizing LinkedIn to showcase expertise and network with professionals. If your business revolves around fashion or lifestyle, platforms like Instagram or Pinterest are ideal for showcasing products and inspiring followers.

Scheduling posts is great, but be sure to nurture your posts! It’s critical to react and engage with your audience in the comments. Only posting is not enough. It will not only cause your audience lo loose interest, but the platform algorithms will work against you too.

You need to be careful with scheduling tools - Meta makes it easy for users to opt out of ALL posts that are posted via specific tools. As of late, I only use native schedulers and post at times when I might naturally engage on a platform. Social media is built to be social, and the algorithms are designed to understand if you're just dropping posts unattended.

You can maintain a consistent and regular stream of content that reaches your audience at optimal times. Popular examples of scheduler tools include Buffer, Hootsuite, and Later. Utilizing such tools not only helps in efficient time management but also ensures a more organized and strategic approach to engaging with your audience on social media platforms.

As a small business myself, I rely on: 👉🏻Metricool to schedule and push content. Additionally, they offer robust analytics that provide and optional automated monthly analytic delivery to your email! No extra time spent rounding up analytics!

Canva is terrific to create unique pieces of content. They offer tons of templates to choose from, and you have the ability to schedule and post!

As a Notion Girly, you can’t beat this platform and community! Notion offers AI, calendar for scheduling, communication, privacy, customizable templates, automations and so much more. If you haven’t given Notion a go, what are you waiting for???!